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【速搜问答】兴趣电商是什么

问答 admin 4周前 (04-11) 35次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

兴趣电商是一个概念,由抖音电商总裁康泽宇提出。兴趣电商即一种基于人们对美好生活的向往,满足用户潜在购物兴趣,提升消费者生活品质的电商。

Tiktok is a concept, raised by Kang Zeyu, President of jitter. Interest e-commerce is a kind of e-commerce based on people’s yearning for a better life, which can meet users’ potential shopping interest and improve consumers’ quality of life.

兴趣电商是一个概念,由抖音电商总裁康泽宇提出。兴趣电商即一种基于人们对美好生活的向往,满足用户潜在购物兴趣,提升消费者生活品质的电商。

Tiktok is a concept, raised by Kang Zeyu, President of jitter. Interest e-commerce is a kind of e-commerce based on people’s yearning for a better life, which can meet users’ potential shopping interest and improve consumers’ quality of life.

2021 年 4 月 8 日,抖音电商首届生态大会在广州举行。抖音电商总裁康泽宇在主题演讲中,首次阐释了“兴趣电商”概念,即一种基于人们对美好生活的向往,满足用户潜在购物兴趣,提升消费者生活品质的电商。他表示,抖音有良好的内容生态,众多优质创作者,多元化用户和较为成熟的兴趣推荐技术,有很大机会做好兴趣电商。

In April 8, 2021, the tiktok first ecological conference was held in Guangzhou. Kang Zeyu, President of tiktok, explained the concept of “interest business” for the first time in a keynote speech, that is, an electric supplier based on people’s yearning for a better life, satisfying users’ potential shopping interest and improving the quality of life of consumers. He said that tiktok has a good content ecology, and many high-quality creators, diversified users and more mature interest recommendation technologies, have great opportunities to do well in the interest of e-commerce.

兴趣电商的核心是,主动帮助用户发现他潜在的需求。

The core of interest e-commerce is to actively help users find their potential needs.

兴趣电商其实有点像逛街。早期大众消费时代,大家是需要什么买什么;后来大家的生活富裕了,出现了很多 shopping mall、精品店,大家去逛街,也没有什么特别明确的需求,就是看到什么喜欢就买。

Interest e-commerce is actually a bit like shopping. In the early era of mass consumption, people bought what they needed. Later, when people became rich, there were a lot of shopping malls and boutiques. When people went shopping, there was no specific demand. They just bought what they liked.

重要意义

significance

兴趣电商对整个电商生态有很大价值,会有越来越多的从业者转向兴趣电商。对于消费者而言,兴趣电商能满足其潜在的购物需求,帮助其发掘新的商品服务,进而提升生活品质;对商家而言,能更精准找到自己的消费者,更多被激发出的消费需求会带来更大的市场和机会。

Interest e-commerce is of great value to the whole e-commerce ecology, and more and more practitioners will turn to interest e-commerce. For consumers, interest e-commerce can meet their potential shopping needs, help them explore new goods and services, and then improve the quality of life; for businesses, they can more accurately find their own consumers, and more stimulated consumer demand will bring greater market and opportunity.

兴趣电商的发展不仅提升了消费者的购物体验,同时还给商家提供了更多发展机会。消费者的潜在需求意味着商家的生产、营销和市场都有了优化的方向,同时通过网络商家可以精准触达全国用户;而更加精准的投放减轻了商家漫无目的投放商品造成的损耗,提高资金利用效率。

The development of interest e-commerce not only improves the shopping experience of consumers, but also provides more development opportunities for businesses. The potential demand of consumers means that the production, marketing and market of businesses have been optimized. At the same time, online businesses can accurately reach the national users. More accurate delivery reduces the loss caused by aimless delivery of goods, and improves the efficiency of capital utilization.


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