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【速搜问答】Google Analytics是什么

问答 admin 8个月前 (03-21) 159次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

Google分析是一个由Google所提供的网站流量统计服务。Google 分析现在是互联网上使用最广泛的网络分析服务。Google Analytics还提供了一个SDK,允许从iOS和Android应用程序收集使用数据。

Google analysis is a website traffic statistics service provided by Google. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics also provides an SDK that allows you to collect usage data from IOS and Android applications.

Google 分析是一个由 Google 所提供的网站流量统计服务。Google 分析现在是互联网上使用最广泛的网络分析服务。Google Analytics 还提供了一个 SDK,允许从 iOS 和 Android 应用程序收集使用数据,称为 Google Analytics for Mobile Apps。

Google analysis is a website traffic statistics service provided by Google. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics also provides an SDK that allows you to collect usage data from IOS and Android applications, called Google Analytics for mobile apps.

Google Analytics 原为 Urchin 所营运的付费网站流量统计服务,2005 年 4 月,Google 宣布购并 Urchin 公司,并将原本需要付费的服务开放免费使用,基本版本供免费使用,但高级版本需要付费。透过在网站中埋入 Google Analytics 追踪码,网站主们可以获取进站流量的资料,包括来源、用户、设备、访问路径等,透过 Google Analytics,可以更全面的了解品牌的受众,进而为潜在客户优化购买、访问流程,提高转单意愿,对于网页入门来说是非常推荐使用的工具;目前坊间有许多教学文,Google Analytics (页面存档备份,存于互联网档案馆)新手可以轻易透过搜查相关关键字来学习设置跟解读报表。

Google analytics was originally a paid website traffic statistics service operated by urchin. In April 2005, Google announced the acquisition of urchin company and opened the service that originally needed to be paid for free. The basic version was free, but the advanced version needed to be paid. By embedding Google Analytics tracking code in the website, website owners can obtain inbound traffic information, including source, user, device, access path, etc Analytics can better understand the audience of the brand, optimize the purchase and visit process for potential customers, and improve the willingness to transfer orders. It is a highly recommended tool for web page beginners. At present, there are many teaching articles in the market, such as Google Analytics (page archive backup, stored in the Internet archives) novices can easily search relevant keywords to learn how to set and interpret reports.

Google Analytics(Google 分析)是 Google 的一款免费的网站分析服务,自从其诞生以来,即广受好评。Google Analytics 功能非常强大,只要在网站的页面上加入一段代码,就可以提供丰富详尽的图表式报告。

Google Analytics is a free website analysis service of Google, which has been widely praised since its birth. Google Analytics is very powerful, as long as you add a piece of code to the website page, you can provide rich and detailed chart reports.

Google Analytics(分析)向您显示人们如何找到和浏览您的网站以及您能如何改善访问者的体验。提高您的网站投资回报率、增加转换,在网上获取更多收益。

Google Analytics shows you how people find and view your site and how you can improve the visitor experience. Improve your website return on investment, increase conversion, and get more profits online.

您的免费 Google Analytics(分析)帐户有 80 多个报告,可对您整个网站的访问者进行跟踪,并能持续跟踪您的营销广告系列的效果:不论是 AdWords 广告系列、电子邮件广告系列,还是任何其他广告计划。利用此信息,您将了解哪些关键字真正起作用、哪些广告词最有效,访问者在转换过程中从何处退出。请勿因此功能免费提供而小看它,Google Analytics(分析)是一种功能全面而强大的分析软件包。

Your free Google Analytics account has more than 80 reports that track visitors to your entire website and continuously track the effectiveness of your marketing campaign: whether it’s Adwords, email, or any other ad program. With this information, you will know which keywords really work, which advertising words are the most effective, and where visitors exit during the conversion process. Don’t underestimate it because it’s free. Google Analytics is a comprehensive and powerful analysis package.

技术

technology

只要在欲观察的页面放入 GA 所提供的一小段 JavaScript 代码后,每当运行这个网页时,即会发送如:浏览者的所在国家、经由什么关键字进入该页等相关资料至 GA 服务器,并集成成易读的信息给网站站长。

As long as a small section of JavaScript code provided by GA is put into the page to be observed, when the page is running, relevant information such as the country of the browser and the keyword to enter the page will be sent to the GA server, and integrated into readable information to the webmaster.

缺点

shortcoming

当用户使用 Firefox,并激活如 NOScript 或是 Adblock 等附加组件时,GA 的 JS 代码将无法运行,也就无法发送相关资料。

When users use Firefox and activate add-on components such as noscript or Adblock, GA’s JS code will not run and relevant data will not be sent.

若用户激活如 tor 的隐私保护软件时,所发送的资料也可能因被隐蔽而不准确。

If the user activates the privacy protection software such as tor, the information sent may be hidden and inaccurate.


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