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【速搜问答】亚马逊测评是什么

问答 admin 1年前 (2020-09-07) 242次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

亚马逊测评是指亚马逊卖家通过真实购买物品来获取买家的综合服务点评。简而言之就是亚马逊卖家通过发布商品信息,联系亚马逊买家,通过亚马逊软件进入商铺进行选购商品,让买家收到商品后,让其对卖家本身以及其产品等一系列服务留下优质真实的综合评价。

Amazon evaluation refers to that Amazon sellers get comprehensive service comments from buyers by purchasing real goods. In short, Amazon sellers contact Amazon buyers by publishing product information, and purchase goods through Amazon software. After receiving the goods, the buyers can leave a real and high-quality comprehensive evaluation on the seller and a series of services such as its products.

亚马逊测评说简单点就是亚马逊卖家通过真实购买物品来获取亚马逊平台买家的综合服务点评。详情点说呢,就是亚马逊卖家通过发布商品信息,联系亚马逊买家,通过亚马逊软件进入商铺进行选购商品,让买家收到商品后,让其对卖家本身以及其产品包括:产品本身质量、产品外观要求、卖家服务态度以及物流收货体验等等一系列服务,进行留下优质真实的综合评价。做测评能帮助卖家更快的让亚马逊平台喜欢自己的产品,给予更好排名的同时,也让后续进入店铺的买家更容易认可自己的产品。

Amazon evaluation said that simple point is that Amazon sellers get comprehensive service reviews of Amazon platform buyers through real purchases. In details, Amazon sellers contact Amazon buyers by publishing product information, and purchase goods through Amazon software. After receiving the goods, the buyers can provide a series of services to the seller and its products, including product quality, product appearance requirements, seller’s service attitude and logistics receiving experience, so as to leave high quality and authenticity Comprehensive evaluation. Evaluation can help sellers to make Amazon platform like their products faster and give them better ranking. At the same time, it also makes it easier for subsequent buyers entering the store to recognize their products.

这些真实评价在亚马逊卖家管理系统中被称作为“Review”、“Feedback”。记住,这是进行过真实交易后形成的评价,而不是通过机器、软件生成,形成虚拟数据后,那种刷评形式产生的评论。它符合任何电商平台的规则,是买家、电商平台、卖家都能认可的一种获取评论方法。

These real reviews are referred to as “review” and “feedback” in Amazon’s seller management system. Remember, this is the evaluation formed after the real transaction, not the comment generated by the brush review after the formation of virtual data through the machine and software. It is in line with the rules of any e-commerce platform, and it is a method to obtain comments recognized by buyers, e-commerce platforms and sellers.

亚马逊测评的作用可以让用户更加真实、清晰、快捷的了解产品,以及产品的使用,快速上手使用产品,通过买家对产品的测评,也可以帮助厂商和卖家,优化产品缺陷,提高用户的使用体验。从而获取更好的销量和更加了解产品的市场需求。

The role of Amazon evaluation can make users more real, clear and fast to understand the product and the use of the product, and quickly use the product. Through the evaluation of the product by the buyer, it can also help manufacturers and sellers to optimize the product defects and improve the user experience. In order to obtain better sales and better understanding of the market demand of products.

亚马逊测评,相信这个词对于大部分亚马逊卖家来说,想必都不陌生,因为都知道它能够快速帮助自己的产品添加评论,获取排名,打造爆款。于是许多卖家潜意识里认为“亚马逊测评其实就是刷评”。

Amazon evaluation, I believe this word is not unfamiliar to most Amazon sellers, because they all know that it can quickly help their products to add comments, get rankings, and create blockbusters. So many sellers subconsciously think that “Amazon evaluation is actually brush review”.

亚马逊测评资源有两种,机器人测评和真人测评。使用机器人刷测评,容易导致店铺被封,所以卖家更喜欢选择真人测评。

There are two kinds of Amazon evaluation resources, robot evaluation and human evaluation. The use of robot brush evaluation, easy to lead to shop closure, so sellers prefer to choose real person evaluation.

亚马逊真人测评具体指的是什么?

What exactly does Amazon live evaluation refer to?

亚马逊真人测评,顾名思义就是真实买家通过真实账号购买店铺产品,然后留 review 的方式来增加 listing 权重。

As the name implies, the real buyer purchases the store products through the real account number, and then leaves the review to increase the listing weight.

亚马逊真人测评的重要性/作用:

The importance / role of Amazon live assessment:

1. review 单一要素影响力占比最大

1. Review single factor has the largest influence

2. 直接关系到产品转化率,Listing 与 review 关系相辅相成

2. It is directly related to the product conversion rate, and listing and review complement each other

3. 让新品更快拥有曝光量和上单量,是掌控且最优质的爆品补单方式

3. Let the new products have the exposure and order quantity more quickly, which is the best way to make up the orders of the popular products

4. 真人测评能够稀释差评,让好评占据评论版面

4. The real person evaluation can dilute the bad comments and let the high praise occupy the comment space

亚马逊真人测评靠谱吗?

Is Amazon human evaluation reliable?

相较于机器人测评,真人测评更靠谱一点。

It’s more reliable than human evaluation.

真人测评优点:体现在权重高、风险价格低、评价不易掉。

The advantages of real person evaluation: high weight, low risk price and difficult evaluation.

真人测评缺点:留评内容相对不可控、 留评时效不可控、测评渠道不可控、购买过程不可控

Disadvantages of real person evaluation: the content of the review is relatively uncontrollable, the duration of the review is uncontrollable, the evaluation channel is uncontrollable, and the purchase process is uncontrollable

如何寻找真人测评:

How to find a real person assessment:

1. 留学生、华人群体、部分美国人等

1. Overseas students, Chinese groups, some Americans, etc

2. 通过 Facebook、站外网站、论坛、微信群等方式招募买手

2. Recruit buyers through Facebook, off site websites, forums, wechat groups, etc

3. 老客户中发掘,积累粉丝

3. Discover and accumulate fans from old customers


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