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【速搜问答】流量变现是什么

问答 admin 2年前 (2020-08-11) 453次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

流量变现是指将网站流量通过某些手段实现现金收益。在互联网行业,有这样一个公式:用户=流量=金钱。要实现流量变现最重要的就是有足够的流量,网站流量指网站的访问量,是用来描述访问一个网站的用户数量以及用户所浏览的页面数量等指标。

Flow realization refers to the realization of cash income through some means of website flow. In the Internet industry, there is a formula: users = traffic = money. To realize the realization of traffic realization, the most important thing is to have enough traffic. Website traffic refers to the number of visits to a website, which is used to describe the number of users visiting a website and the number of pages visited by users.

流量变现是指将网站流量通过某些手段实现现金收益。在互联网行业,有这样一个公式:用户=流量=金钱。要实现流量变现最重要的就是有足够的流量,网站流量指网站的访问量,是用来描述访问一个网站的用户数量以及用户所浏览的页面数量等指标。

Flow realization refers to the realization of cash income through some means of website flow. In the Internet industry, there is a formula: users = traffic = money. To realize the realization of traffic realization, the most important thing is to have enough traffic. Website traffic refers to the number of visits to a website, which is used to describe the number of users visiting a website and the number of pages visited by users.

常用的统计指标包括网站的独立用户数量 UV、总用户数量(含重复访问者)、页面浏览数量 PV、每个用户的页面浏览数量、用户在网站的平均停留时间等。有了足够的流量还需要强大的变现能力,因此流量变现的关键在于流量和变现方法。流量的关键就在于推广方式和用户粘性。

The commonly used statistical indicators include the number of independent users UV, the number of total users (including repeat visitors), the number of page views PV, the number of page views per user, the average stay time of users in the website. With enough flow, it also needs strong liquidity, so the key of flow realization is flow and realization method. The key of traffic lies in promotion mode and user stickiness.

方法

method

具体流量变现的方式各有千秋,总体上分为广告类、增值服务类、购物类、流量分成。

In general, there are advertising, value-added services, shopping and flow sharing.

1、弹窗广告变现:适合垃圾流量网站,这是最低级的流量变现方式,没有任何技术和数据分析,适合垃圾网站使用,一般来说,这种网站的流量价值本身就很低,流量来源没有确定目标,假如你网站有流量,但实在是找不到变现的方法,可以采取这种方式。

1. Pop up advertising realization: suitable for garbage flow website, which is the lowest level of traffic realization method, without any technology and data analysis, suitable for garbage website. Generally speaking, the flow value of this website is very low, and the flow source has no definite target. If you have traffic on your website, but you can’t find a way to realize it, you can take this way.

2、广告联盟变现:适合内容文章网站,对用户体验的影响不是很大,最好的当然是谷歌联盟,广告匹配很好,其次是百度联盟,这种流量变现方式就具有一定的定向性,与网站本身内容契合,文章内容与广告互补。

2. Advertising alliance realization: it is suitable for content article websites, and has no great impact on user experience. Of course, Google alliance is the best, with good advertising matching, followed by Baidu alliance. This traffic realization method has a certain orientation, which is consistent with the content of the website itself, and the article content and advertising complement each other.

3、定向销售变现:适合购物产品网站,来购物或者产品类网站的流量,本身就具有一定的目的性,他在了解某个产品,说明他对这件产品有兴趣,将来有购买的欲望,这种流量价值较高,流量目的性很强,一般都会产生消费,是高阶流量的典型代表。

3. Targeted sales realization: it is suitable for shopping product websites. The flow of shopping or product websites has a certain purpose. He is learning about a product, which indicates that he is interested in the product and has the desire to buy in the future. This flow value is high and the flow purpose is very strong. Generally, it will generate consumption, which is a typical representative of high-level traffic.

4、增值服务变现:适合权威品牌网站,权威网站回头客多,品牌忠诚度高,会员活跃,这些会员认同网站的价值,会经常访问或者发表见解,对于网站的增值服务,很多都会购买,这种流量变现的方式不同于前面三种,前面都是为他人做嫁衣,流量最终都引导到别的网站上面去了,而增值服务变现,直接让流量的价值实现最大化,就地消费,就地转化,是流量变现的高级形式和最终目的。 以上四种流量变现模式,流量价值由低到高,变现方法也由浅入深,根据网站的定位和流量的来源,不同网站采取不同的变现方式,只有充分的对流量进行分析和数据挖掘,才能将网站的每个流量的价值最大化。

4. Value added service realization: it is suitable for authoritative brand websites. Authoritative websites have many repeat customers, high brand loyalty and active members. These members recognize the value of the website and often visit or express their opinions. For the value-added services of the website, many of them will buy them. This flow realization method is different from the previous three methods. The front is to do wedding clothes for others, and the traffic will eventually lead to other people The realization of value-added services directly maximizes the value of traffic. Local consumption and local conversion are the advanced forms and ultimate goal of traffic realization. According to the location of the website and the source of traffic, different websites adopt different cashing methods. Only by fully analyzing the traffic and data mining, can the value of each traffic of the website be maximized.

5、流量分成:主要是正版音乐和彩铃等等业务。

5. Traffic divided into: mainly legitimate music and RBT services.

移动互联时代的流量变现

Traffic realization in mobile Internet Era

在 Web2.0 和移动互联网的大背景下,显示性广告、移动互联网广告、搜索广告将成为未来互联网广告的三大主线。数据显示,全球 2014 年的移动互联网广告市场将会达到 60 亿美元,而搜索广告则将达到 250 亿美元。虽然移动互联网的普及仍需要整个网络环境支持,但随着苹果等智能手机强势进入主流市场的趋势,在移动互联网上投放广告已经成为广告主的新选择。移动搜索流量日前在于变现能力比较差,日前无线上面的变现能力可能只是 PC 上的十分之一,这样对很多互联网公司都是一个巨大的挑战,尤其在做无线产品的时候都是非常大的挑战。

Under the background of Web2.0 and mobile Internet, display advertising, mobile Internet advertising and search advertising will become the three main lines of Internet advertising in the future. According to the data, the global mobile Internet advertising market will reach $6 billion in 2014, while search advertising will reach $25 billion. Although the popularization of mobile Internet still needs the support of the whole network environment, with the trend that smart phones such as apple enter the mainstream market strongly, advertising on the mobile Internet has become a new choice for advertisers. The liquidity of mobile search traffic is relatively poor. The cashability of wireless may be only one tenth of that of PC. this is a great challenge for many Internet companies, especially when making wireless products.


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