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【速搜问答】社群运营是什么

问答 admin 2个月前 (08-04) 51次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

社群运营是指将群体成员以一定纽带联系起来,使成员之间有共同目标和持续的相互交往,群体成员有共同的群体意识和规范。社群运营主要就是负责管理社群、制定群内规则、维护社群交流环境、组织群员活动、策划活动等等。

Community operation refers to the connection of group members with certain ties, so that members have common goals and continuous mutual communication, and group members have common group awareness and norms. Community operation is mainly responsible for managing the community, making rules within the group, maintaining the community communication environment, organizing group members’ activities, planning activities and so on.

社群运营是指将群体成员需以一定纽带联系起来,使成员之间有共同目标和持续的相互交往,群体成员有共同的群体意识和规范。

Community operation refers to the connection of group members with certain ties, so that members have common goals and continuous mutual communication, and group members have common group awareness and norms.

社群特征

Community characteristics

(1)同好——社群成立的前提

(1) Tonghao: the premise of community establishment

(2)结构——决定社群的存货

(2) Structure determines the inventory of the community

(3)输出——决定社群的价值

(3) Output determines the value of the community

(4)运营——决定社群的寿命

(4) Operation determines the life of the community

(5)复制——决定社群的规模

(5) Replication determines the size of a community

运营关键点

Key points of operation

第一、 做有态度的内容,聚集起人气与共鸣。

First, do the content with attitude, gather the popularity and resonance.

第二、 要做圈层化互动,让社群产生大规模的互动,可以帮助创业者价值得到反馈。

Second, it is necessary to make circle interaction, so that the community can have large-scale interaction, which can help entrepreneurs get feedback on their value.

第三、 从共享中互利。每个人在社群中是一个获利者,也是一个贡献者。通过共享和互利,让这个社群变得更加长久。

Third, mutual benefit from sharing. Everyone is a benefactor and contributor in the community. Through sharing and mutual benefit, make this community longer.

构建社群

Building Community

第 1 步:重新定义目标用户群体,确立产品定位

Step 1: redefine the target user group and establish product positioning

第 2 步:寻找 100 位 KOL 进行产品封测

Step 2: find 100 KOL for product sealing test

第 3 步:策划社群活动,强化身份认同

Step 3: plan community activities to strengthen identity

第 4 步:构建一套极客文化体系,提升成员专业认知

Step 4: build a geek culture system to enhance members’ professional cognition

第 5 步:社群裂变,培植自组织,布局线下体验场景

Step 5: Community fission, cultivation of self-organization, layout of offline experience scene

社群运营

Community operation

第 6 步:建章立制,健全社群运营机制:评价机制、激励机制、会员积分体系

Step 6: establish rules and regulations, and improve the community operation mechanism: evaluation mechanism, incentive mechanism, member points system

社群变现

Community realization

完成从产品到品牌,再从品牌到产品的三级进化

Complete the three-level evolution from product to brand, and then from brand to product

第 7 步:设计 “社群 +” 商业模式:产品 / 内容 / 工具 + 社群 + 众筹 + 共享

Step 7: Design “community +” business model: product / content / Tool + community + crowdfunding + sharing


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