Community operation refers to the connection of group members with certain ties, so that members have common goals and continuous mutual communication, and group members have common group awareness and norms. Community operation is mainly responsible for managing the community, making rules within the group, maintaining the community communication environment, organizing group members’ activities, planning activities and so on.
Community operation refers to the connection of group members with certain ties, so that members have common goals and continuous mutual communication, and group members have common group awareness and norms.
(1) Tonghao: the premise of community establishment
(2) Structure determines the inventory of the community
(3) Output determines the value of the community
(4) Operation determines the life of the community
(5) Replication determines the size of a community
Key points of operation
First, do the content with attitude, gather the popularity and resonance.
Second, it is necessary to make circle interaction, so that the community can have large-scale interaction, which can help entrepreneurs get feedback on their value.
Third, mutual benefit from sharing. Everyone is a benefactor and contributor in the community. Through sharing and mutual benefit, make this community longer.
第 1 步：重新定义目标用户群体，确立产品定位
Step 1: redefine the target user group and establish product positioning
第 2 步：寻找 100 位 KOL 进行产品封测
Step 2: find 100 KOL for product sealing test
第 3 步：策划社群活动，强化身份认同
Step 3: plan community activities to strengthen identity
第 4 步：构建一套极客文化体系，提升成员专业认知
Step 4: build a geek culture system to enhance members’ professional cognition
第 5 步：社群裂变，培植自组织，布局线下体验场景
Step 5: Community fission, cultivation of self-organization, layout of offline experience scene
第 6 步：建章立制，健全社群运营机制：评价机制、激励机制、会员积分体系
Step 6: establish rules and regulations, and improve the community operation mechanism: evaluation mechanism, incentive mechanism, member points system
Complete the three-level evolution from product to brand, and then from brand to product
第 7 步：设计 “社群 +” 商业模式：产品 / 内容 / 工具 + 社群 + 众筹 + 共享
Step 7: Design “community +” business model: product / content / Tool + community + crowdfunding + sharing