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【速搜问答】社群社交是什么

问答 admin 2个月前 (08-04) 45次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

社群社交是基于社群关系的一种社交方式。社群是一种社会组织形式,是人们按照特定关系结合起来共同活动的集体,用来表示一个有相互关系的网络,是构成社会的基本单位之一。

Social networking is a social way based on social relations. Community is a form of social organization. It is a collective that people combine according to a specific relationship and work together. It is used to express a network with mutual relations and is one of the basic units of society.

社群社交是基于社群关系的一种社交方式。社群是一种社会组织形式,是人们按照特定关系结合起来共同活动的集体,用来表示一个有相互关系的网络,是构成社会的基本单位之一。

Social networking is a social way based on social relations. Community is a form of social organization. It is a collective that people combine according to a specific relationship and work together. It is used to express a network with mutual relations and is one of the basic units of society.

社群社交既包括传统的正式社会组织活动,也包括了新兴的各种基于同好而建立起来的长期稳定的社群关系,如 QQ 群、知乎、豆瓣小组等。社群社交背后展示的是复杂的社交关系链,有稳定的群体结构和较一致的群体意识,它不仅仅是基于一个点,一个需求,一个爱好的聚集,而是代表了一种新的生活方式。

Social networking includes not only traditional formal social organization activities, but also a variety of emerging long-term and stable community relationships based on the same friends, such as QQ group, Zhihu group, Douban group, etc. Behind social networking is a complex social relationship chain with stable group structure and consistent group consciousness. It is not only based on a point, a demand and a hobby, but also represents a new way of life.

产生背景

Background

随着 Facebook、微信、QQ 等社交媒体平台的流行走红。在国内,微博、微信、陌陌、豆瓣、六度蜂窝等基于不同维度而形成的社群媒体也成为生活中必不可失的重要组成部分。它们不只是聊天、玩乐、打发时间的工具,事实上,社群媒体已经彻底颠覆商业与消费者行为。即时通讯功能让成千上万人彼此相连,不仅影响人们的社交生活,也促成了庞大的社会经济转变,基于社群社交的社群经济时代已经来临,将彻底改变消费者与企业之间的沟通与互动模式。网络的发展给人际交往带来了很多便利,只要你有兴趣爱好,也可以轻易地在网络上找到社群组织,加入他们参与线上线下的活动。社群社交越来越成为大家工作生活中的一个重要部分。

With the popularity of social media platforms such as Facebook, wechat and QQ, it has become popular. In China, micro blog, wechat, Momo, Douban, Liudu honeycomb and other social media based on different dimensions have become an indispensable part of life. They are not just tools for chatting, playing and passing time. In fact, social media has completely subverted business and consumer behavior. Instant messaging enables thousands of people to connect with each other, not only affecting people’s social life, but also contributing to a huge socio-economic transformation. The era of social economy based on social networking has come, which will completely change the mode of communication and interaction between consumers and enterprises. The development of the network has brought a lot of convenience to interpersonal communication. As long as you are interested, you can easily find community organizations on the network and join them to participate in online and offline activities. Social networking has become an important part of people’s work and life.

实际运用

Practical application

由于社群社交强调的是不同群体之间的异同点,同一社群的人有高度的黏性,营销者可以运用不同社交媒体进行精准营销。

Because social networking emphasizes the similarities and differences between different groups, and people in the same community have a high degree of stickiness, marketers can use different social media for precision marketing.


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