Community marketing is a kind of network marketing which is developed on the basis of network community marketing and social media marketing. The way of network community marketing mainly realizes the user value through connection and communication. The marketing method is humanized, which is not only popular with users, but also may become a continuous disseminator.
In the social environment of Internet digital community, community marketing is to make full use of Internet tools, make use of the characteristics of group dementia and Emotionalization to stimulate the huge energy contained in the community to achieve the purpose of marketing. The core of community marketing is “people”, and the auxiliary factors are products and services. The purpose is to create feelings between the brand and consumers by giving the brand personality characteristics, so that consumers can maintain their feelings for the brand, that is, emotional attachment, so as to actively and enthusiastically publicize their preferred brands, and even sell products directly.
In the future, community marketing is not only a marketing idea, but also a business model of an enterprise. It needs us to break many traditional ways of thinking and problem-solving methods. In the Internet society, it is an indispensable strategy and strategy for the survival, development and competition of enterprises.
Community marketing is a kind of network marketing which is developed on the basis of network community marketing and social media marketing. It is not only the main way for users to communicate, but also to realize the value through the network.
网络社群的概念是由于 WEB2.0 的发展以及社交网络的应用才逐步流行起来的。从 SNS 发展的时间上推测，网络社群的概念大约出现在 2006 年前后，社群经济、分享经济等概念也是在同样的背景下逐渐被认识的，可见社群是以社交化为基础。
The concept of network community is gradually popular due to the development of Web2.0 and the application of social network. From the time of SNS development, the concept of online community appeared around 2006, and the concepts of social economy and sharing economy were gradually recognized under the same background. It can be seen that community is based on socialization.
建立和运营网络社群的条件包括：人力和资金、内容和服务、时间和耐心、产品及营销模式等。其运营模式和流程，与一般的 SNS 营销并无原则性差别，但对沟通和服务方面有更高的要求，而不是简单的通过社交网络实现“内容营销”。
The conditions for the establishment and operation of network community include: manpower and capital, content and service, time and patience, product and marketing mode, etc. There is no principle difference between its operation mode and general SNS marketing, but it has higher requirements on communication and service, rather than simply realizing “content marketing” through social network.