The default bidding is for the platform or shop, site; it can open the corresponding advertising space or do the corresponding bidding words online according to the needs of individuals and businesses.
[advertising] QQ: 209190070, high rebate agency channel
Bidding is currently for peripheral search engines, generally refers to: Baidu, 360, Sogou and other categories, just started is for each major site ranking. Slowly with the needs of the network crowd, regional needs, the major online shopping platforms and corresponding fields also began to join the bidding area.
1. Open different accounts, there are different rebate, why different agents give different rebate, not unified?
01. 时间返点不同，比如四川代理业绩要求，每一季度（1 月-3 月），平台要求推广充值费用要到 100 万，而到 3 月的时候，才完成 50 万业绩，剩下的 50 万业绩，代理就会放高返点。
01. Time rebate is different. For example, Sichuan agent performance requirements, every quarter (from January to March), the platform requires that the promotion and recharging fee should reach 1 million yuan, and the 500000 performance will be completed in March, and the agent will increase the rebate point for the remaining 500000 performance.
02. 地区返点不同，比如四川，贵州两个省份，两个代理，贵州要求第一季度 100 万业绩，四川则要求 300 万业绩，而四川完成不了，他就会放高点，让一些客户来他这充值，好完成 300 万业绩。
02. Regional rebate points are different. For example, Sichuan Province and Guizhou Province have two agents. Guizhou Province requires 1 million performance in the first quarter, while Sichuan Province requires 3 million performance. If Sichuan can’t complete it, he will set a high point and let some customers come to recharge and complete the 3 million performance.
2. Why are some rebate points for different categories set high on the platform, and some categories are negative?
不同类目返点不同，比如博彩，是国家禁止的，能跑的那些 也会把资质跑挂掉，被百度发现要有罚款的，10 倍罚款，比如查到的户，从一开始户下来，到被发现，消费了 100 块，那代理就要被罚 100*10，要罚 1000 块，所以这类的户就少，是代理在提责任，就要负点，这样，他们才有利润，才会去做。类比行业：保健品、微商、bc、qp。
* for example, those who have been fined from 100 to 100 will be fined Therefore, there are fewer households of this kind. It is the agents who are responsible and have to bear some responsibility. Only in this way can they make profits and do it. Analogy industry: health products, wechat, BC, QP.
3. What qualifications do you need to open an account in the current major advertising media channels? What is the general process? What are some precautions?
01. Qualifications required:
正常行业，除加盟、医美、医疗、金融、二类电商等，资质需要的是营业执照、域名 ICP 备案、正常访问网站、对公帐户等，以上是搜索所需要的准备的资料，信息流则只需要营业执照即可，因为很多信息流平台是自建站的，所以也用不到域名。
In normal industries, in addition to franchising, medical, financial, and class II e-commerce, qualifications require business license, ICP filing of domain name, normal access to websites, corporate accounts, etc. the above are the information needed for search preparation, while information flow only needs business license. Because many information flow platforms are self built, so domain names are not used.
Most of the information flow material agent chamber of Commerce to help, with Baidu search on the material is similar, the page normal access, the material has no illegal products, it can be reviewed.
要注意，尽量不要出去别人家品牌信息，涉 A 不要有，不要违法广告法。（品牌信息，招商加盟除外）
To pay attention to, try not to go out other people’s brand information, involving a do not have, do not violate the advertising law. (brand information, except for investment promotion)
4. What is the deposit that an account should have? What’s the impact?
Now there are two platforms that need margin, Baidu, today’s headlines.
01. 百度：签订框架需要准备保证金，为框架消耗要求的 10%，如完成不了消耗，保证金百度不予推还，如完成消耗，则不扣取，可为下一年框架的保证金，或申请退款。
01. Baidu: a deposit should be prepared for signing the framework, which is 10% of the consumption requirement of the framework. If the consumption cannot be completed, the deposit will not be returned by Baidu. If the consumption is completed, it will not be deducted. It can be used as the security deposit of the next year’s framework or apply for refund.
02. Today’s headlines: the margin for today’s headlines is only needed by Luban mall to ensure that the products are not false. If there is false information, the platform can directly deduct money to compensate customers who complain. If you don’t need a mall, you can apply for a refund.
5. Which has the advantage of direct customer account opening and big customer account opening? After unifying the accounts of several direct customers, can we have better weight?
百度 7 月份新规定，不会随意放大客户名单，会提前进行考核，才来决定 是否加白。转为 KA。
Baidu July new regulations, will not randomly enlarge the list of customers, will carry out assessment in advance, to decide whether to add white. To KA.
The main reason is that the direct customer account is not unified because of different industries and different consumption. Moreover, the bottom qualification and products are different after unification, and the promotion effect is not very good.