Urban revivo (UR) is a leading fast fashion brand in the world. The brand takes “luxury store, rich products, fast update and affordable price” as its positioning. It highlights the business philosophy that products dominate everything. It takes the construction of global fast fashion leading brand as the strategic goal and takes the lead in promoting the brand-new concept of fast fashion.
UR 是 URBAN REVIVO 的简称，系隶属于 UR LIMITED（开曼）及 UR HK LIMITED（香港）集团旗下的快时尚品牌，中国区的品牌运营通过集团子公司快尚时装（广州）有限公司进行负责。
Ur is the abbreviation of urban revivo, a fast fashion brand under ur limited and ur HK Limited group. The brand operation in China is carried out through the group’s subsidiary kuaishang fashion (Guangzhou) Co., Ltd.
URBAN REVIVO(简称 UR)是全球快时尚领先品牌。URBAN REVIVO 原名 URBAN RENEWAL，是 UR LIMITED 旗下的服装连锁零售品牌，也是全球为数不多应用快时尚商业模式进行领先运营的品牌，创立之初的所有运营和管理均以快时尚 DNA 为核心进行探索和发展，品牌以“奢华大店、产品丰富、更新快速和价格实惠”为定位，突出产品主导一切的经营理念，并以建构全球快时尚领导品牌作为战略目标，率先推行崭新的快时尚概念。
Urban revivo (UR) is the world’s leading fast fashion brand. Urban revivo, formerly known as urban renewal, is a clothing chain retail brand under ur limited. It is also one of the few leading brands in the world that applies fast fashion business model to its operation. At the beginning of its establishment, all operations and management were based on fast fashion DNA As the core of the exploration and development, the brand takes “luxury store, rich products, fast update and affordable price” as the positioning, highlights the business philosophy of products leading everything, and takes the strategic goal of building a global leading fast fashion brand, and takes the lead in promoting the brand-new concept of fast fashion.
UR 与法国多家知名设计顾问公司合作进行设计研发工作，以保证时尚领先及风格国际化，UR 采用买手主导产品设计开发的全球领先时尚开发管理理念。UR 所开发的商品强调时尚与市场的最佳平衡，买手团队经常游走于巴黎、米兰、纽约、东京及香港各时尚中心进行最前沿的时尚趋势收集，以保持 UR 产品始终处于潮流尖端，并及时传导给中国产品运营中心进行快速转化。
Ur cooperates with many famous French design consultants to ensure fashion leading and style internationalization. Ur adopts the global leading fashion development management concept of buyer LED product design and development. The products developed by ur emphasize the best balance between fashion and market. The buyer team often travels to various fashion centers in Paris, Milan, New York, Tokyo and Hong Kong to collect the most cutting-edge fashion trends, so as to keep ur products at the forefront of the trend, and transmit them to the Chinese product operation Center for rapid transformation.