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【速搜问答】什么是独立站

问答 admin 3年前 (2020-07-09) 681次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

独立站(独立网站)是指企业或个人通过购买服务器及域名自行搭建的网站,可以是普通的企业品牌网站、电商平台、营销网站、博客论坛等,然后自行做营销推广运营等。而非通过第三方网站拖拽或者自动生成的网站。

Independent station (independent website) refers to the website built by enterprises or individuals by purchasing servers and domain names, which can be ordinary enterprise brand websites, e-commerce platforms, marketing websites, blog forums, etc., and then do marketing promotion and operation by themselves. It is not a website that is dragged or automatically generated through a third-party website.

独立站(独立网站)是指企业或个人通过购买服务器及域名自行搭建的网站,可以是普通的企业品牌网站、电商平台、营销网站、博客论坛等,然后自行做营销推广运营等。而非通过第三方网站拖拽或者自动生成的网站。

Independent station (independent website) refers to the website built by enterprises or individuals by purchasing servers and domain names, which can be ordinary enterprise brand websites, e-commerce platforms, marketing websites, blog forums, etc., and then do marketing promotion and operation by themselves. It is not a website that is dragged or automatically generated through a third-party website.

为什么要建独立站?

Why build independent station?

做独立你可以声发大财,相比于在平台上,竞争对手很难知道你在卖什么,你的销量如何。

To be independent, you can make a lot of money. Compared with the platform, it is difficult for competitors to know what you are selling and how your sales are.

独立站定义的价格高,做一个品牌形象的网站,定价完全可以比平台高。

Independent station definition of high price, do a brand image of the website, pricing can be higher than the platform.

独立站不需要拥有海外的厂库,无需库存风险低,本地发货就可以。

Independent station does not need to have overseas factory warehouse, does not need low inventory risk, local delivery can be.

独立站也不关联账号,一个邮箱、一台电脑可以做 n 个网站。

Independent station also does not associate account, a mailbox, a computer can do n websites.

独立站也可以作为其他平台的备用网站,相辅相成。

Independent station can also be used as a backup website of other platforms, complementary.

容易创建自己的品牌,让客户产生信任感,感觉到您的规模和实力,形成好的口碑。

Easy to create their own brand, so that customers have a sense of trust, feel your scale and strength, forming a good reputation.

独立站有什么优势?

What are the advantages of independent station?

1、竞争小

1. Less competition

首先就是竞争小,现在独立站还没有开始大众化去做,只有一少部分人在做,也有很多人想做,但是找不到门路。

First of all, the competition is small, now independent station has not begun to popularize to do, only a small number of people are doing, there are many people want to do, but can not find a way.

2、没有规则限制

2. There are no rules

因为平台是自己建立的,规则也都是自己去定的,而且商品也没有类目、品种的现在,你想上架什么就上架什么。

Because the platform is built by ourselves, the rules are set by ourselves, and there is no category or variety of goods. Now, you can put what you want on the shelf.

3、客户资源

3. Customer resources

独立站因为是自己建立的网站,所以客户的所有信息我们都可以获取,可以获取到客户的邮箱、地址等信息。到时候我们可以利用这些客户信息进行二次营销

Independent station because it is their own website, so we can get all the information of customers, can get to the customer’s email, address and other information. At that time, we can use these customer information for secondary marketing

4、减少平台佣金

4. Reduce platform Commission

我们做别的电商平台,就比如亚马逊,平台都是有有佣金的,一般都是 8%-15%左右。如果再去做付费推广的话,费用在 20%-30%左右。而我们做独立站的话可以把推广费控制室在 30%以内。

We do other e-commerce platforms, such as Amazon. All platforms have commission, which is generally about 8% – 15%. If you pay for promotion, the cost is about 20% – 30%. And if we do independent station, the promotion fee control room can be within 30%.

5、可以上架自己的产品

5. You can put your own products on the shelves

独立站可以上架自己的产品进行出售,因为到时候是直接进行广告推广进行出售的,也不需要担心有没有流量和展现。

Independent station can be on the shelves of their own products for sale, because at that time is the direct advertising promotion for sale, and there is no need to worry about whether there is flow and display.


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