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【速搜问答】抖音小店是什么

问答 admin 3年前 (2020-07-09) 544次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

抖音小店是抖音为商家提供的电商服务平台,帮助商家在抖音拓宽变现渠道,提升流量价值。 开通抖音小店店铺后,商家可以在PC版商家管理后台进行商品创建和管理、订单查询、发货、售后、结算等基础操作。

Tiktok tiktok is a tiktok service provider providing business services to businesses, helping businesses expand their cash flow channels and improve their traffic value. After opening the customer service shop, businesses can manage and create goods in the PC version, and tiktok, order, query, delivery, after sale, settlement and other basic operations.

抖音小店是抖音为商家提供的电商服务平台,帮助商家在抖音拓宽变现渠道,提升流量价值。 开通抖音小店店铺后,商家可以在 PC 版商家管理后台进行商品创建和管理、订单查询、发货、售后、结算等基础操作。

Tiktok tiktok is a tiktok service provider providing business services to businesses, helping businesses expand their cash flow channels and improve their traffic value. After opening the customer service shop, businesses can manage and create goods in the PC version, and tiktok, order, query, delivery, after sale, settlement and other basic operations.

抖音为抖音小店商家提供了多种变现方式:

Tiktok provides a variety of cash realisation methods for tiktok shops.

1. 通过小店的渠道功能,绑定自己各 APP 的媒体号(例如:抖音、西瓜视频、今日头条、抖音火山 APP 等),在个人主页的商品橱窗中添加自己店铺的商品,实现商品通过视频(长/短)、直播等方式进行展示曝光。

1. tiktok tiktok, which is a small shop, can bind its APP media numbers (for example: jitter, watermelon video, today’s headlines, volcano APP, etc.), adding goods to its own shop windows in the personal homepage, and realizing the display of the merchandise through video (long / short), live broadcast and so on.

2. 在符合平台要求的情况下,可申请加入精选联盟(即:商品和达人的 CPS 平台,商家可以为商品设置佣金,由达人选品推广)

2. Under the condition of meeting the requirements of the platform, you can apply to join the selection Alliance (i.e. CPS platform for commodities and talents, and merchants can set Commission for products, and talents can select and promote products)

3. 投放广告,高效达成营销推广目标

3. Put in advertisement to achieve the marketing promotion target efficiently

开通抖音小店有没有用?我要不要开通抖音小店?

Is tiktok shop available? Do I want to turn on the tiktok shop?

如果你本身就是做电商的,有自己的淘宝(或京东等第三方平台)店,只是偶尔在抖音上做推广,平时没有太多精力搞内容创作,以后也不一定会坚持运营抖音,那不建议开通抖音小店,直接挂你淘宝店的商品卖货就可以。毕竟运营抖音小店也是要牵扯很多精力的。

Tiktok tiktok tiktok, if you are an electric provider, have your own Taobao (or Jingdong’s three party platform) shop, but only occasionally do the promotion on the trill. You usually do not have much energy to create content, and you will not insist on running the sound. You do not recommend opening a vibrato shop, and hang up the goods directly from your Taobao store. After all, the operation of tiktok shop is also a lot of effort.

如果你以前没有淘宝店,主要精力全在抖音内容创作上,抖音玩的还不错,粉丝 30 万以上,那么可以开个抖音小店。小店的佣金低,而且不用跳转到第三方平台,用户体验也好。

Tiktok tiktok tiktok, if you have no Taobao shop before, and the main energy is in the creation of the vibrato content, the playing of the sound is not bad, and fans are over 300 thousand. Small shop Commission is low, and do not have to jump to a third-party platform, user experience is good.

如果你还有头条系其他媒体账号就更好了,开通抖音小店后你还可以在头条号、火山、西瓜个人主页展示专属的店铺页面,商品可通过微头条、视频、文章等多种方式进行展示曝光。

If you tiktok are other media accounts, it will be even better. You can also display the exclusive store pages on the top page, volcano and watermelon individual homepage after opening the vibrato shop. The products can be displayed in various ways, such as micro headlines, videos, articles, etc.

当然抖音小店的缺点也是很明显的,一是平台不成熟,功能不如淘宝京东等平台好用。二是押金略高,服务不好,如果不是通过官方指定服务商开通的,可能会存在找不到客服,退押金难的问题。

Of course, the shortcomings of the jitter shop are also obvious. First, the platform is immature, and the functions are not as good as those of Taobao tiktok and Jingdong. Second, the deposit is slightly high and the service is not good. If it is not opened through the official designated service provider, it may be difficult to find customer service and return the deposit.

以上这些情况大家需要通盘考虑,根据自己的实际情况,再决定要不要开抖音小店。

All of these situations need to be considered tiktok and decide whether to open a small vibrato shop according to their actual situation.


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