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【速搜问答】webinar是什么

问答 admin 3年前 (2020-06-18) 585次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

Webinar(在线研讨会)是一种利用流媒体技术,集成幻灯片演示文稿、音频或视频文件、共享桌面等功能于一体的全新会议模式,它能将企业所诉求推广的信息立体呈现,确保演示效果的丰富性和全面性。

Webinar (online Seminar) is a new conference mode that integrates the functions of slide presentation, audio or video files, shared desktop, etc. by using the streaming media technology. It can present the information that the enterprise demands and promotes in a three-dimensional way, and ensure the richness and comprehensiveness of the presentation effect.

Webinar(在线研讨会)是一种利用流媒体技术,集成幻灯片演示文稿、音频或视频文件、共享桌面等功能于一体的全新会议模式,它能将企业所诉求推广的信息立体呈现,确保演示效果的丰富性和全面性。

Webinar (online Seminar) is a new conference mode that integrates the functions of slide presentation, audio or video files, shared desktop, etc. by using the streaming media technology. It can present the information that the enterprise demands and promotes in a three-dimensional way, and ensure the richness and comprehensiveness of the presentation effect.

Webinar 能充分发挥网络便捷性与交互性的优势,不再受时空限制,更体现其时效性强,传播面广、专业覆盖率高,用户参与成本低,无论身处何处,都能参加在线研讨会,实时互动。

Webinar can give full play to the advantages of network convenience and interaction, no longer limited by time and space, but also reflects its timeliness, wide spread, high professional coverage, low cost of user participation. No matter where you are, you can participate in online seminars and real-time interaction.

随着时代的发展,互联网技术已经在改变人们的生活方式,对固守传统销售模式的企业带来巨大挑战。2015 年“互联网+”战略上升至国家战略,各行各业都积极拓展“互联网+”,庶正监测发现到目前为止,营养保健食品行业对互联网销售平台的利用尚处于初级阶段,如何借助“互联网+”提升和扩大企业的经营效率,有待拓展思路。庶正康讯秉承“推动行业进步为己任”的创业理念,率先应用 Webinar 试水“互联网+”来提升为行业服务的手段,促进行业发展跟上时代脚步。

With the development of the times, Internet technology has been changing people’s way of life, which has brought great challenges to enterprises that adhere to the traditional sales model. The Internet plus strategy Internet rose to the national strategy in 2015. All industries and industries actively expanded the Internet plus. The monitoring is finding that the utilization of Internet sales platform by the nutrition and health care food industry is still in its infancy so far. How to improve and expand the business efficiency of the Internet by means of “Internet plus” needs to be expanded. Shuzheng Kang is adhering to the entrepreneurial concept of “promoting industry progress as its responsibility”. It pioneered the application of Webinar to test the Internet plus to enhance the service for the industry and promote the development of the industry to keep pace with the times.

网络研讨会(online seminar / web seminar /webinar ),又称为在线研讨会,是一种利用流媒体技术,集成幻灯片演示文稿、音频或视频文件、共享桌面等功能于一体的全新会议模式,它能将企业所诉求推广的信息立体呈现,确保演示效果的丰富性和全面性。而对于市场及培训人员来说,可充分利用互动的方式进行有效的市场沟通、培训和发掘潜在客户。

Online seminar (online seminar / Web seminar / webinar), also known as online seminar, is a new conference mode that integrates the functions of slide presentation, audio or video files, shared desktop, etc. by using streaming media technology. It can present the information that the enterprise demands and promotes in three dimensions, ensuring the richness and comprehensiveness of the presentation effect. For the market and training personnel, we can make full use of the interactive way to effectively communicate with the market, train and explore potential customers.

网络研讨会的特点

Features of Webinars

1.规模可大可小

1. Large or small scale

网络研讨会由于是针对行业领域或独特的主题,通常专业性较强,因此并非大众都能了解和参与的,因此网络研讨会通过由行业或专业人士参加,针对面较窄,参加会员数量不多。行业技术性研讨会的规模通常在 50-300 人间,也有小于 50 人的小规模研讨会,这样的研讨会,参会目标人群更加精准,便于深度交流。

Because webinars are aimed at industry fields or unique themes, they are usually highly professional, so not all the public can understand and participate in them. Therefore, webinars are attended by industry or professionals, with a narrow scope and a small number of members. The scale of industrial technical seminars is usually 50-300 people, and there are also small-scale seminars with less than 50 people. Such seminars are more accurate and convenient for in-depth communication.

2.更容易被大众接受

2. Easier to be accepted by the public

无论是传统的还是虚拟的,任何研讨会成功的标志,就是研讨会的组织者,能否吸引足够多的、足够精准的目标人群参加。传统研讨会,参加的人群是有地域性的,吸引到达现场的大部分是当地的人群;传统研讨会,也是有时间性的。中高端人群很忙,往往很难按时赶到现场参加。而微吼网络研讨会,超越了传统研讨会的地域和时间限制,通过平台定制的邀请邮件精准地发送给目标人群,而目标人群在收到邮件后,无论身处何处,只要点击一个链接,都能参加在线研讨会,实时互动。

Whether it’s traditional or virtual, the symbol of success of any seminar is whether the organizers of the seminar can attract enough and accurate target groups to participate. For traditional seminars, the participants are regional, and most of the people who are attracted to the site are local; for traditional seminars, there is also time. Middle and high-end people are very busy, and it is often difficult to arrive at the scene on time. However, the webinar of micro roar goes beyond the geographical and time limit of the traditional webinar, and is sent to the target group accurately through the invitation email customized by the platform. After receiving the email, the target group can participate in the webinar and interact in real time no matter where they are, as long as they click a link.

3.大大节省费用

3. Great cost savings

传统研讨会的场地有一定要求,通常需要在正式的会议室举行,会场应提供投影仪、音响话筒、白板等演讲所需的设施,在超过 3 个小时以上的研讨会,还需要安排会间休息,俗称茶歇或茶点时间。但是网络研讨会将会议地点搬到了线上,这样就节省了传统研讨会的场地、设施等租金成本。

There are certain requirements for the venue of traditional seminars, which usually need to be held in a formal conference room. The venue should provide the facilities needed for speeches such as projectors, audio microphones, whiteboards, etc. for seminars over 3 hours, there is also a need to arrange inter meeting breaks, commonly known as tea breaks or tea breaks. However, webinars have moved the venue to online, which saves the rental cost of traditional workshops such as venue, facilities, etc.


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