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【速搜问答】动漫专业是什么

问答 admin 3年前 (2020-06-09) 539次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

动漫专业人才是具有较高的文化艺术修养及较强的影视动漫画设计、原创及制作能力,能适应动漫画艺术制作、影视、广告、出版物、网络媒体、多媒体软件制作、计算机游戏开发等领域内工作的高等应用性专业人才。 动漫专业人才是具有较高的文化艺术修养及较强的影视动漫画设计、原创及制作能力,能适应动漫画艺术制作、影视、广告、出版物、网络媒体、多媒体软件制作、计算机游戏开发等领域内工作的高等应用性专业人才。

Animation professionals are high-level applied professionals with high cultural and artistic accomplishment and strong ability of design, original creation and production of animated cartoon in film and television. They can adapt to the production of animated cartoon art, film and television, advertisement, publication, network media, multimedia software production, computer game development and other fields. Animation professionals are high-level applied professionals with high cultural and artistic accomplishment and strong ability of design, original creation and production of animated cartoon in film and television. They can adapt to the work in the fields of animated cartoon art production, film and television, advertisement, publication, network media, multimedia software production, computer game development, etc.

主要课程

Main courses

主干课程:动漫技法、角色造型设计。

Main courses: animation techniques, character modeling design.

专业课程:素描、速写、色彩、动漫技法、二维动漫设计制作、影视广告制作、角色造型设计、动画脚本、场景规划与浏览、运动规律设计与应用、影视后期合成技术、游戏策划与制作、计算机制作等。

Professional courses: sketch, sketch, color, animation techniques, two-dimensional animation design and production, film and television advertising production, role modeling design, animation script, scene planning and browsing, motion law design and application, film and television post synthesis technology, game planning and production, computer production, etc.

动漫概念

Animation concept

动漫产业,是指以“创意”为核心,以动画、漫画为表现形式,包含动漫图书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售,以及与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。因为有着广泛的发展前景,动漫产业被称为“新兴的朝阳产业”。

Animation industry refers to the development, production, publication, broadcasting, performance and sales of animation direct products, such as animation books, newspapers, films, TV, audio-visual products, stage plays and new varieties of animation based on modern information communication technology, as well as clothing, toys and e-games related to animation image, with “creativity” as the core and animation and comics as the manifestation Production and management of derivative products such as opera. Because of its broad development prospects, the animation industry is known as the “emerging sunrise industry”.

专业特色

Professional characteristics

本专业是动画设计和漫画设计的有机结合,是影视动画专业的深化与延伸。要求学生在动画设计的理论基础上,掌握漫画设计的原则及表现技巧,了解影视及媒体领域的发展方向,掌握一定的理论知识及专业技能。毕业生应获得以下几个方面的知识和能力:

This major is the organic combination of animation design and cartoon design, and the deepening and extension of film and television animation. Based on the theory of animation design, students are required to master the principles and performance skills of cartoon design, understand the development direction of film and television and media, and master certain theoretical knowledge and professional skills. Graduates should acquire the following knowledge and abilities:

1)具有较高的审美素养,较强的视觉感受能力和视觉表现能力;

1) Have high aesthetic quality, strong visual perception ability and visual performance ability;

2)掌握动漫画的基本原理和基础理论,并能在实践中融会贯通;

2) Master the basic principles and theories of animation, and be able to make a thorough understanding in practice;

3)掌握动漫画的各种表现语言和表现技巧,有较强的专业设计能力和创造能力;

3) Master all kinds of expression languages and techniques of animation, and have strong professional design ability and creativity;

4)能熟练运用计算机进行专业的辅助设计和创作。

4) Can use computer skillfully to carry on the specialized auxiliary design and the creation.

就业前景分析

Employment prospect analysis

随着动漫产业的全面发展,培养一批熟练掌握动漫设计的基本知识,具有动画艺术创作的基本技能,能从事电脑美术教学、影视动画创意及广告制作、动画特技制作的应用技术型复合人才,已经成为动漫行业发展的迫切需要。但从目前情况看,我国动漫人才的培养步伐远远滞后于人才需求,而且缺口比例较大。中国动漫产业巨大的市场被外国动漫产品所占领,原因是国内动漫人才的奇缺。据央视统计,2004 年上半年我国有 151 家电视台播出动画片,保守估计每家电视台平均每天播出 20 分钟,以 20%首播来计算,那么中国动画片的需求量将在 13 万分钟左右。按中小制作标准,我国动画制作人才需求量近 4 万人;如果以实际需求量 25 万分钟来计算,人才需求则将近 9 万人。中央电视台青少年节目制作中心副主任赵文江称:“中国动画人才的需求量在 5—10 万人之间,但现有人才远远达不到这个数字。”实际上,目前我国动漫从业人员仅有 8 千多人,平均学历为大专,远远低于影视动画人才需求 15 万人、游戏动画人才需求 10 万人左右的总量。人才数量和素质不仅远远低于发达国家,甚至比周边的韩国少 1 万 2 千人。我国设置动画专业的院校近 200 所,日本仅东京地区就有动画学校 20 多所,韩国动画学校在首尔有 160 所之多

With the overall development of the animation industry, it has become an urgent need for the development of the animation industry to cultivate a group of application-oriented talents who are proficient in the basic knowledge of animation design, have the basic skills of animation art creation, and can be engaged in computer art teaching, film and television animation creativity and advertising production, animation stunt production. But from the current situation, China’s Animation talent training pace is far behind the talent demand, and the gap is large. The huge market of Chinese animation industry is occupied by foreign animation products because of the shortage of domestic animation talents. According to CCTV statistics, in the first half of 2004, 151 TV stations in China broadcast cartoons. It is conservatively estimated that each TV station will broadcast 20 minutes a day on average, calculated by 20% of the first broadcast, so the demand for Chinese cartoons will be about 130000 minutes. According to the standard of small and medium-sized production, the demand for animation talents in China is nearly 40000; if the actual demand is 250000 minutes, the demand for talents is nearly 90000. Zhao Wenjiang, deputy director of CCTV youth program production center, said: “the demand for animation talents in China is between 50000 and 100000, but the number of talents available is far from that.” In fact, at present, there are only 8000 animation practitioners in China, with an average education of junior college, which is far lower than the total demand of 150000 film and television animation talents and 100000 game animation talents. The number and quality of talents are not only far lower than those of developed countries, but also 12000 fewer than those of neighboring South Korea. There are nearly 200 animation schools in China, more than 20 animation schools in Tokyo alone, and more than 160 animation schools in Seoul in Korea

动漫行业,是文化产业的重要组成部分,是 21 世纪最具发展潜力的朝阳产业。截止 2008 年,在国家政府的重视与扶持下,全国动漫生产基地已达 20 余家,动漫游戏制作公司约有 6000 多家,但这还远远难以满足中国动漫市场 1000 亿的潜在市场需求。

Animation industry, an important part of cultural industry, is the most potential sunrise industry in the 21st century. As of 2008, with the attention and support of the national government, there are more than 20 animation production bases and more than 6000 animation game production companies in China, but it is far from meeting the potential market demand of 100 billion yuan in China’s animation market.

薪资待遇

Salary treatment

动画行业的人才需求量是非常大的,一般来说,因为职位、从业时间等条件的不同,动画行业的薪资待遇也会有很大差别,而且毫无疑问在起步阶段的待遇都是相对较低的。动画行业在刚入行时的薪资标准一般在 2000-3000 元左右,工作一年后可能会上升至 4000-6000 元,而技术主管将在 7000 元以上。游戏行业在刚入行时,符合公司基本要求,有培养潜质的薪资标准一般在 2000-3000 元左右,实习生的工资一般在 1000 以下,工作一年后较为优秀的可能会上升至 4000-6000 元,而技术主管将在 7000 元以上。

The demand for talents in the animation industry is very large. Generally speaking, because of different positions, working hours and other conditions, the salary and treatment in the animation industry will also be very different, and there is no doubt that the treatment in the initial stage is relatively low. In the animation industry, the salary standard is generally about 2000-3000 yuan at the beginning of the industry. After one year’s work, it may rise to 4000-6000 yuan, while the technical director will be more than 7000 yuan. When the game industry first started, it met the company’s basic requirements. The salary standard for potential training is generally about 2000-3000 yuan, and the salary for interns is generally below 1000 yuan. After one year’s work, the more excellent ones may rise to 4000-6000 yuan, while the technical director will be above 7000 yuan.

影视特效行业在国内的发展尚处于起步阶段,因此就业职位相对会少一些,不过,广告领域的特效制作职位相对会多一些,简单说来,入行薪金一般在 2000-3000 元左右,工作一年后可能会上升至 4000-8000 元,技术主管的待遇在 8000 元以上。

The development of the film and television special effects industry in China is still in its infancy, so there will be fewer jobs. However, there will be more special effects production jobs in the advertising field. In short, the salary for entering the industry is generally about 2000-3000 yuan, which may rise to 4000-8000 yuan after one year’s work, and the salary for the technical director is more than 8000 yuan.

动漫人才薪酬区间分布:年度薪酬在 5 万以上的人数达到 58%,其中薪酬水平在 5-10 万范围内的员工人数占到 35.5%,薪酬水平在 10—15 万元的员工人数为 12.2%。有 10.3%的人年薪高达 15 万元以上,仅有 42%的员工年薪在 5 万元以内,其中年薪不足 4 万元的只有 10%。从学历上看,大学学历者是从业人员的主体力量,本科学历约占 50%,大专学历约占 40%,显示出动漫企业在用人时并不简单地唯学历化,更关注实际能力。

Range distribution of animation talents’ salary: 58% of the employees whose annual salary is more than 50000, of which 35.5% are in the range of 50000-100000, and 12.2% are in the range of 100000-150000. The annual salary of 10.3% of the employees is more than 150000 yuan, and only 42% of the employees are within 50000 yuan, of which only 10% are less than 40000 yuan. From the perspective of education background, university degree is the main force of employees, with undergraduate education accounting for about 50% and junior college education accounting for about 40%, which shows that animation enterprises are not simply only academic, but also pay more attention to actual ability.

专业介绍

Professional introduction

动漫设计与制作专业下包括 2 大方向(影视动画方向,游戏设计与开发方向)

Animation design and production includes two major directions (film and television animation direction, game design and development direction)

影视动画方向:主要学习电视电影二维、三维动画创作所具备的知识,具体学习设计动画设计、动画制作、原画、影视动画设计与制作、电视广告制作等。

Film and television animation direction: mainly study the knowledge of two-dimensional and three-dimensional animation creation of TV film, specifically study the design of animation design, animation production, original painting, film and television animation design and production, television advertising production, etc.

游戏设计与开发方向:系统学习 3D 游戏动漫美术制作生产流程方面的知识,通过对游戏动漫概念设定,角色场景建模,材质制作实现模块专业化,以及学习手机游戏策划、游戏开发、游戏测试等。

Game design and development direction: learn the knowledge of 3D game animation art production process systematically, realize module specialization through game animation concept setting, role scene modeling, material production, and learn mobile game planning, game development, game testing, etc.

国家政策

national policy

1)《文化产业振兴规划》

1) Cultural industry revitalization plan

专家分析指出,振兴规划特别强调要加快数字内容、动漫等新媒体产业的发展;同时降低准入门槛,积极吸收社会资本和外资进入政策允许的文化产业领域;这些都将切实提升我国文化产业的创造力和生产力。

Experts pointed out that the revitalization plan particularly stressed the need to speed up the development of digital content, animation and other new media industries; at the same time, reduce the access threshold, and actively absorb social capital and foreign capital into the cultural industry allowed by the policy; these will effectively improve the creativity and productivity of China’s cultural industry.

2)《关于推动我国动漫产业发展的若干意见》

2) Opinions on promoting the development of China’s animation industry

从体制管理、市场经营和创作研究三个方面切入,勾勒出了中国动漫产业的全新版图,中国的动漫产业从此迎来了发展的春天。

From three aspects of system management, market operation and creative research, this paper outlines the new territory of China’s animation industry, which ushers in the spring of development.

3)《国务院办公厅转发财政部等部门关于推动我国动漫产业发展若干意见的通知》

3) Circular of the general office of the State Council on transmitting the opinions of the Ministry of Finance and other departments on promoting the development of China’s animation industry

①增值税方面:对属于增值税一般纳税人的动漫企业销售其自主开发生产的动漫软件,对其增值税实际税负超过 3%部分,实行即征即退政策。

① In the aspect of value-added tax: for the animation enterprises that belong to the general taxpayers of value-added tax to sell the animation software independently developed and produced by them, and for the part that the actual tax burden of value-added tax exceeds 3%, the policy of immediate collection and refund shall be implemented.

②企业所得税方面:经认定的动漫企业自主开发、生产动漫产品,可申请享受国家现行鼓励软件产业发展的所得税优惠政策。

② In terms of corporate income tax: the recognized animation enterprises that independently develop and produce animation products can apply for the preferential income tax policies that the state currently encourages the development of software industry.

③营业税方面:对动漫企业为开发动漫产品提供的动漫脚本编撰、形象设计、背景设计、动画设计、分镜、动画制作、摄制、描线、上色、画面合成、配音、配乐、音效合成、剪辑、字幕制作、压缩解码劳务,在 2010 年 12 月 31 日前暂减按 3%税率征收营业税。

③ Business tax: the business tax on animation script compilation, image design, background design, animation design, split mirror, animation production, filming, line drawing, coloring, picture synthesis, dubbing, soundtrack, sound effect synthesis, editing, subtitle production, compression decoding services provided by animation enterprises for the development of animation products will be temporarily reduced by 3% before December 31, 2010.

动漫行业发展

Animation industry development

动漫游戏产业是一个新兴的文化产业,在全球发展迅猛。2005 年动漫产业全球产值超过 5000 亿美元,已成为日本、美国、英国、韩国等的第一大产业或支柱产业。中国动漫产业所面临的现实是危机和机遇同时存在。2 006 年 4 月,国务院办公厅转发了财政部等部门《关于推动中国动漫产业发展的若干意见》,提出了推动中国动漫产业发展的一系列政策措施。  中国动漫游戏产业处于起步阶段,但发展速度很快,空间广阔。据中国动漫协会估计,2008 年前中国动漫游戏产业年总产值仅 117 亿元。2012 年总产值为 180 亿元左右,其中相当一部分还是外商支付的加工费。大量“洋动漫”占领了中国动漫市场,致使国内动漫市场份额不断丧失。据国内一项调查结果显示,在青少年最喜爱的动漫作品中,日本动漫占 60%,欧美动漫占 29%,中国内地和港台地区原创动漫的比例仅有 11%。

Animation and game industry is a new cultural industry, developing rapidly in the world. In 2005, the global output value of animation industry exceeded 500 billion US dollars, and it has become the largest industry or pillar industry in Japan, the United States, the United Kingdom, South Korea, etc. The reality of China’s animation industry is that there are both crises and opportunities. In April 2006, the general office of the State Council forwarded the opinions on promoting the development of China’s animation industry issued by the Ministry of Finance and other departments, and put forward a series of policies and measures to promote the development of China’s animation industry. China ‘s animation and game industry is in its infancy, but it is developing rapidly and has a broad space. According to the China Animation Association, the total annual output value of China’s animation and game industry before 2008 was only 11.7 billion yuan. In 2012, the total output value was about 18 billion yuan, a considerable part of which was the processing fee paid by foreign investors. A large number of “foreign animation” occupy the Chinese animation market, resulting in the continuous loss of domestic animation market share. According to a survey in China, among the most favorite animation works of teenagers, Japanese animation accounts for 60%, European and American animation accounts for 29%, and the proportion of original animation in mainland China, Hong Kong and Taiwan is only 11%.

常用软件

Common software

动漫设计分为:2D 动漫软件,3D 动漫软件和网页动漫软件。

Animation design is divided into: 2D animation software, 3D animation software and web page animation software.

2D 动漫软件包括:Animo、Retas Pro、USAnimation。

2D animation software includes: animo, RETAS pro, usanimation.

3D 动漫软件包括:3ds Max ,Maya、Lightwave 和 Softimage。

3D animation software includes: 3ds max, Maya, lightwave and Softimage.

网页动漫软件包括:Flash。

Web animation software includes: flash.

后期动漫特效包括:After Effect ,Premiere

Post animation effects include: after effect, Premiere


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