汉英对照:
Chinese-English Translation:
棋牌游戏引流推广首先盯准网络媒体，四大搜索，门户网站，视频网站，信息流平台，网盟平台都是可以引流推广的。引流要找准广告形式，针对目标人群投放，才会达到好的效果。
First of all, the drainage and promotion of chess and card games should focus on the network media. The four major search platforms, portal websites, video websites, information flow platforms and online alliance platforms can all be drained and promoted. To achieve good results, we need to find out the form of advertisement and put it on the target population.
棋牌游戏引流推广首先盯准网络媒体，四大搜索，门户网站，视频网站，信息流平台，网盟平台都是可以引流推广的。引流要找准广告形式，针对目标人群投放，才会达到好的效果。
First of all, the drainage and promotion of chess and card games should focus on the network media. The four major search platforms, portal websites, video websites, information flow platforms and online alliance platforms can all be drained and promoted. To achieve good results, we need to find out the form of advertisement and put it on the target population.
【广告】棋牌游戏运营推广QQ:209190070
[advertisement] operation and promotion of chess and card games QQ: 209190070
1.找准广告形式
1. Find out the form of advertisement
棋牌产品在挑选广告平台时，重点关注用户群在 pc 端还是手机端的意向度，在微信端还是 QQ 端，如果是 app 那当然是投移动类信息流产品广告了，广告产品投放过程可以进行定向投放，包含了关键词、地域、性别、年龄、居住条件、爱好、学历等进行划分，也就是我们常说的“精准投放”投放本身采取竞价模式，按 cpc 收费，广点通、浏览器类广告适合做品牌宣传。
When selecting the advertising platform, chess and card products focus on the intention of the user group on PC or mobile, wechat or QQ, if it is app Of course, it is to invest in mobile advertising products. The advertising product can be targeted to launch, including key words, geographical location, gender, age, living conditions, hobbies, academic qualifications and so on. That is, we often say that “precision delivery” itself is a competitive bidding mode, charging according to CPC, wide point through, browser type advertising suitable for brand promotion.
2.找准目标人群
2. Identify the target population
我们除了对广告的展现形式的筛选之外，我们还需要分析我们的用户群体之分，，如性别年龄学历，职业等基础属性，我们可以把客户分为 A 类客户，B 类客户，C 类客户。这样好方便我们在进行渠道选择引流推广的时候进行人群划分跟踪转化。其次渠道的付费贡献度最大，如果 A 类客户占了总付费金额的 80%左右，而 C 端用户虽然付费金额小，但是数量庞大，影响力巨大，能够影响身边更多的用户成为产品用户。所以我们在选择投放人群的时候，要分别划分好 ABC 等类别相关人群，要策划不同的广告内容，进行广告投放。
In addition to the screening of advertising presentation forms, we also need to analyze our user groups, such as gender, age, education, occupation and other basic attributes. We can divide customers into class a customers, class B customers, and class C customers. In this way, it is convenient for us to carry out population division, tracking and transformation when we carry out channel selection and drainage promotion. Secondly, the payment contribution of the channel is the largest. If class a customers account for about 80% of the total payment amount, while the payment amount of C-end users is small, but the number is huge and the influence is huge, which can affect more users around to become product users. So when we choose the audience, we need to divide them into ABC and other related groups, plan different advertising content, and carry out advertising.
3.网络媒体
3. Network media
目前市场上比较火爆的当然属于四大搜，百度，神马，360，搜狗了。但是四大搜引流来的粉可能会比较精准 但是曝光很小 而且有很多推广点广告进群 成本需高 现在好的广告运营都是搭配信息流 一起做 增大曝光 吸引更多人群 。所以说现在有经验的运营都是 seo+信息流一起推广的模式。除了以上几类流量入口，微博、搜狐、今日头条等社交媒体平台和门户网站也是我们不容忽视的，微博也有自身的广告体系，可以请专业的代运营渠道推广公司帮忙投放，门户网站也可以找新闻媒体营销的公司负责，他们对接了成千上万家的新闻平台，可以一键投放。每个公司投放的效果方式也不同，有的是按照 cpc 点击收费，有的是 cpa 注册下载的等等，不过我觉得不管是哪一种，只要有效果都是可以去尝试的。毕竟实践是检验一切理论的基础。
At present, the market is quite hot, of course, belongs to the four search, Baidu, Shenma, 360, Sogou. But the powder from the four major search and drainage may be more accurate, but the exposure is very small, and there are many promotion points where the cost of advertising into the group needs to be high. Now good advertising operations are combined with information flow to increase the exposure and attract more people. So the current experienced operations are all the models promoted by SEO + information flow. In addition to the above types of traffic entrances, microblog, Sohu, today’s headlines and other social media platforms and portals can not be ignored. Microblog also has its own advertising system, which can be launched with the help of professional agent operating channel promotion companies. Portal websites can also find the company responsible for news media marketing. They connect tens of thousands of news platforms, which can be put in one click Put it. The effect of each company’s launch is also different. Some are charged according to CPC’s click, some are registered and downloaded by CPA, and so on. However, I think no matter which one, as long as it has effect, it can be tried. After all, practice is the basis of testing all theories.
