汉英对照:
Chinese-English Translation:
棋牌推广渠道繁多，要想做到效果最大化，首要应先了解自己产品的定位，面向的用户群体是什么样子的，用户关心的内容是什么，会从什么渠道获取推广信息，从而再制定详细的推广方案，有方式方法的通过这些渠道去进行推广。
There are many promotion channels for chess and cards. To maximize the effect, we should first understand the positioning of our products, what the user groups are facing, what the users care about, and what channels they will get promotion information from, so as to formulate detailed promotion plans and promote through these channels in a way.
近几年来，由于棋牌游戏广泛进入大众的视线，棋牌游戏已经成为众多创业者争相投资的项目。虽然棋牌游戏大受玩家欢迎，但是面对激烈的市场竞争，推广运营工作还是要做好的。
In recent years, because the chess and card games have been widely seen by the public, chess and card games have become the investment projects of many entrepreneurs. Although chess and card games are very popular with players, in the face of fierce market competition, the promotion and operation work should be done well.
【广告】棋牌游戏运营推广QQ:209190070
[advertisement] operation and promotion of chess and card games QQ: 209190070
手机棋牌游戏的推广渠道繁多，包含了线上线下等各个方面。有的运营者们为了一炮而红，取得良好的推广成果，会把自己的游戏放到各种渠道去推广。这样的游戏推广方法，在推广的初期就需要投入大量的资金，而且有些途径的用户可能会注意不到，这一种推广方式也就难以达到理想中的效果。因此，投资者们首要应先了解自己产品的定位，面向的用户群体是什么样子的，他们关心的内容是什么，会从什么渠道获取推广信息，从而再制定详细的推广方案，有方式方法的通过这些渠道去进行推广。
There are many promotion channels of mobile game, including online and offline. Some operators are popular for one shot and get good promotion results. They will put their games into various channels for promotion. This kind of game promotion method needs to invest a lot of money in the early stage of promotion, and users of some ways may not notice that this kind of promotion method is difficult to achieve the ideal effect. Therefore, investors should first understand the positioning of their products, what kind of user groups they are facing, what they care about, and what channels they will get promotion information from, so as to formulate detailed promotion plans and promote through these channels in a way.
想要打动棋牌玩家，就应该首先找到自己产品最吸引人的特点，结合一些创新的方案去进行推广。我们可以看到的是，无论是线上还是线下，棋牌游戏的广告多到数不胜数，想要一鸣惊人，起到有效的推广效果，就要抓住玩家的喜爱和关注点。比如说地方棋牌的推广，就可以结合本土文化、地方特色、传统风俗等等去进行推广，让玩家产生共鸣感。如果目标受众人群主要是上班族，可以采用新媒体推广的方式，结合当下的热点、话题去进行推广，更容易被目标受众群所接受。
In order to impress the players, we should first find the most attractive features of our products, and combine some innovative schemes to promote them. What we can see is that, whether online or offline, there are so many advertisements for chess and card games. If we want to make a surprise and have an effective promotion effect, we must seize the players’ love and focus. For example, the promotion of local chess and cards can be combined with local culture, local characteristics, traditional customs and so on to promote, so that players have a sense of resonance. If the target audience is mainly office workers, we can adopt the way of new media promotion, combining with the current hot spots and topics to promote, which is more easily accepted by the target audience.
根据时段划分，手机棋牌游戏运营分为不同时期，运营商不仅仅要在初期做好推广，在运营过程中也需要持续进行游戏推广活动。因为，一款手机棋牌游戏想要持续发展，就必须要有新玩家源源不断的加入进来。目前棋牌游戏行业的竞争也是非常激烈的，如果你的游戏放弃推广，当一款或多款新的产品以更加吸引人的方式出现在市场，那玩家就很有可能会移情别恋。
According to the time division, mobile chess and card game operation is divided into different periods. Operators not only need to do a good job of promotion in the initial stage, but also need to continue to carry out game promotion activities in the operation process. Because, a mobile chess and card game to continue to develop, we must have new players to constantly join in. At present, the competition in the chess and card game industry is also very fierce. If you give up the promotion of your game, when one or more new products appear in the market in a more attractive way, the players are likely to be moved.
持续不断的推广也会让自己的游戏有源源不断的新用户加入，保证了游戏的活跃度。运营商可以在不同的时期采用不用的推广方式，或者结合游戏内的玩法内容来进行推广。如运营初期，为了提高用户的注册量和留存率，可以设置注册有奖、登录有礼等活动。当游戏积累了一定的人气之后，可以通过开展比赛等活动来吸引更多的玩家。
The continuous promotion will also enable new users to join in the game and ensure the game’s activeness. Operators can adopt different promotion methods in different periods, or combine the game content to promote. For example, in the early stage of operation, in order to improve the registration quantity and retention rate of users, activities such as registration bonus and login courtesy can be set up. When the game has accumulated a certain popularity, it can attract more players through activities such as competitions.
