Methods of rapid promotion of chess and cards: cooperation with Internet cafes; cooperation with computer and mobile phone manufacturers; cooperation with mass flow platforms; seeking famous athletes and stars for endorsement; sponsoring some events; cooperation with major cinemas. The promotion of chess and card games should be combined with the characteristics of the game and other comprehensive factors such as cost-effectiveness to choose the appropriate promotion methods of chess and card games.
No matter how good a game is, it also needs to be promoted in the early development process, so that it can be known by everyone and finally accepted as a loyal player. Therefore, an effective promotion scheme is essential. At present, there are mainly the following promotion schemes.
[advertisement] operation and promotion of chess and card games QQ: 209190070
(1) Cooperate with Internet bar: cooperate with all Internet bars. There are ads for chess and card games in the Internet bar. The computer boot interface of Internet bar is the game advertisement for promotion. When netizens are surfing the Internet, they should accept the promotion of chess and card games from all aspects. But also in the form of advertising and advertising leaflets to do simple but not simple, can let users refreshing, not disgusted.
（2）与电脑以及手机厂商合作：现在很多人都不会装系统，绝大多数客户在买电脑的时候都青睐于系统已经装好的电脑，通过与电商厂商的合作，在 xp 系统安装的过程中附带安装要推广的棋牌游戏。同样如此，与知名手机厂商合作将要推广的棋牌游戏置于手机系统中。这样用户在电脑和手机上均可以接触到推广的棋牌游戏，促进他们去玩这款游戏。
(2) Cooperation with computer and mobile phone manufacturers: now many people are not able to install the system. Most customers prefer the installed computer when they buy the computer. Through cooperation with e-commerce manufacturers, the XP system installation process is accompanied by the installation of chess and card games to be promoted. In the same way, cooperate with well-known mobile phone manufacturers to put the chess and card games to be promoted into the mobile phone system. In this way, users can have access to the promoted chess and card games on computers and mobile phones, and promote them to play this game.
(3) With the cooperation of large traffic platform, when users download some browsers, readers and other commonly used software, the promoted chess and card games can be downloaded as plug-ins, which increases users’ understanding of the game and achieves certain promotion purpose. In addition, it can also be promoted by optimizing the ranking of download platforms such as app treasure. When users download software on platforms such as app treasure, and see the high ranking of the promoted games, they will spontaneously urge players to download and try to play the game.
(4) Cooperate with well-known athletes and stars, and promote the game through the endorsement of well-known athletes and stars, such as Yao Ming, a basketball star, and Andy Lau, a popular movie star. This will drive a large number of fans to contact the game in the short term, and quickly improve the traffic and popularity of chess and card games. But when we invite famous people to promote the game, we must locate the stars that the players can like, and we can’t invite the stars with questionable and controversial personalities to represent. Not to mention the promotion effect and promotion cost, it will give the game a bad reputation.
(5) Sponsor some events and promote the promotion of chess and card games through the hot spots. Such as sponsoring football games, basketball games and music games. In addition, the game can also be understood by holding a promoted chess and card game competition and attracting everyone to participate in the competition through a wealth of awards and other incentives.
（6）与知名的写手合作，通过软文等方式在各大网上平台进行推广宣传，诸如贴吧、博客、QQ 群以及微信群等。当前，一些直接的广告宣传会遭到各大吧主的删除，且可能面临封号危险，微信群和 QQ 群就更不用说，直接被踢出。因此就需要大量的软文写作高手，这样的推广既不会被管理员发现而避免了推广的删除，又能让人完整的看完从而达到推广的目的。
(6) Cooperate with well-known writers to promote and publicize on major online platforms, such as post bar, blog, QQ group and wechat group, etc. At present, some direct advertising will be deleted by the main bar owners, and may face the risk of seal number. Wechat group and QQ group, let alone, will be kicked out directly. Therefore, a large number of software writing experts are needed, such promotion will not be found by the administrator and avoid the deletion of promotion, and can let people read it completely to achieve the purpose of promotion.
(7) In cooperation with major cinemas, people usually go to the cinema five minutes early. Through cooperation with cinemas, they can insert advertisements of chess and card games before they are on time. The study found that people will calm down a few minutes before the movie theater and watch the movie in an excellent state. At this time, the state is the most relaxed, and they are easy to be impressed by the things that appear in front of them. Therefore, the promotion of chess and card games at this time will increase the impression of the audience.
The above points are common game promotion methods, but not all of them are effective. We should combine the characteristics of the game itself and the comprehensive factors such as cost performance to choose the appropriate promotion methods of chess and card games. Can’t promote blindly, so waste money or affect the best time to promote the game.