汉英对照:
Chinese-English Translation:
快速推广棋牌的方法:与网吧合作;与电脑以及手机厂商合作;与大流量平台合作;找知名的运动员和明星代言;赞助一些赛事;与各大电影院进行合作。推广棋牌游戏要结合游戏特点以及性价比等综合因素来选择适合的棋牌游戏推广方法。
Methods of rapid promotion of chess and cards: cooperation with Internet cafes; cooperation with computer and mobile phone manufacturers; cooperation with mass flow platforms; seeking famous athletes and stars for endorsement; sponsoring some events; cooperation with major cinemas. The promotion of chess and card games should be combined with the characteristics of the game and other comprehensive factors such as cost-effectiveness to choose the appropriate promotion methods of chess and card games.
一款再好的游戏,在前期的发展过程中也需要推广,才能被大家所熟知到最后接受成为忠实的玩家。因此有效的推广方案是必不可少的,目前主要有以下几种推广方案。
No matter how good a game is, it also needs to be promoted in the early development process, so that it can be known by everyone and finally accepted as a loyal player. Therefore, an effective promotion scheme is essential. At present, there are mainly the following promotion schemes.
【广告】棋牌游戏运营推广QQ:209190070
[advertisement] operation and promotion of chess and card games QQ: 209190070
(1)与网吧合作:与各个网吧进行合作,网吧内贴有棋牌类游戏的广告,网吧电脑开机界面为推广的游戏广告。做到网友在上网时,要从全方位多角度的让网友接受到棋牌游戏类的推广。但也要在广告形式上和广告宣传单上做到简约而不简单,能让网友耳目一新,而不是反感至极。
(1) Cooperate with Internet bar: cooperate with all Internet bars. There are ads for chess and card games in the Internet bar. The computer boot interface of Internet bar is the game advertisement for promotion. When netizens are surfing the Internet, they should accept the promotion of chess and card games from all aspects. But also in the form of advertising and advertising leaflets to do simple but not simple, can let users refreshing, not disgusted.
(2)与电脑以及手机厂商合作:现在很多人都不会装系统,绝大多数客户在买电脑的时候都青睐于系统已经装好的电脑,通过与电商厂商的合作,在 xp 系统安装的过程中附带安装要推广的棋牌游戏。同样如此,与知名手机厂商合作将要推广的棋牌游戏置于手机系统中。这样用户在电脑和手机上均可以接触到推广的棋牌游戏,促进他们去玩这款游戏。
(2) Cooperation with computer and mobile phone manufacturers: now many people are not able to install the system. Most customers prefer the installed computer when they buy the computer. Through cooperation with e-commerce manufacturers, the XP system installation process is accompanied by the installation of chess and card games to be promoted. In the same way, cooperate with well-known mobile phone manufacturers to put the chess and card games to be promoted into the mobile phone system. In this way, users can have access to the promoted chess and card games on computers and mobile phones, and promote them to play this game.
(3)与大流量平台合作,用户在下载一些浏览器以及阅读器等常用的软件时,推广的棋牌游戏可以作为插件被相应的下载下来,增加了用户对这款游戏的了解,达到一定的推广目的。此外,还可以通过优化应用宝等下载平台的排名优化进行推广。用户在使用应用宝等平台进行软件下载,看到所推广游戏的较高排名,会自发的促使玩家去下载并尝试着去玩这款游戏。
(3) With the cooperation of large traffic platform, when users download some browsers, readers and other commonly used software, the promoted chess and card games can be downloaded as plug-ins, which increases users’ understanding of the game and achieves certain promotion purpose. In addition, it can also be promoted by optimizing the ranking of download platforms such as app treasure. When users download software on platforms such as app treasure, and see the high ranking of the promoted games, they will spontaneously urge players to download and try to play the game.
(4)与知名的运动员和明星合作,通过知名运动员和明星代言宣传,比如可以邀请篮球明星姚明以及当红影星刘德华等来代言推广的游戏,这会在短期内带动大量的粉丝玩家去接触这款游戏,快速的提高棋牌类游戏的流量和知名度。但在请知名人士代言宣传推广游戏时,一定要定位好玩家群体所能喜欢的明星,且不能邀请哪些品性有问题和有争议性的明星来代言。且不说推广效果和推广费用,其还会给游戏冠上不好的名声。
(4) Cooperate with well-known athletes and stars, and promote the game through the endorsement of well-known athletes and stars, such as Yao Ming, a basketball star, and Andy Lau, a popular movie star. This will drive a large number of fans to contact the game in the short term, and quickly improve the traffic and popularity of chess and card games. But when we invite famous people to promote the game, we must locate the stars that the players can like, and we can’t invite the stars with questionable and controversial personalities to represent. Not to mention the promotion effect and promotion cost, it will give the game a bad reputation.
(5)赞助一些赛事,通过赛事热点推动棋牌类游戏的推广。诸如赞助足球比赛、篮球比赛以及音乐比赛等。此外,还可以通过举办推广的棋牌游戏比赛,通过丰富的奖品等奖励措施吸引大家参与比赛,从而了解这款游戏。
(5) Sponsor some events and promote the promotion of chess and card games through the hot spots. Such as sponsoring football games, basketball games and music games. In addition, the game can also be understood by holding a promoted chess and card game competition and attracting everyone to participate in the competition through a wealth of awards and other incentives.
(6)与知名的写手合作,通过软文等方式在各大网上平台进行推广宣传,诸如贴吧、博客、QQ 群以及微信群等。当前,一些直接的广告宣传会遭到各大吧主的删除,且可能面临封号危险,微信群和 QQ 群就更不用说,直接被踢出。因此就需要大量的软文写作高手,这样的推广既不会被管理员发现而避免了推广的删除,又能让人完整的看完从而达到推广的目的。
(6) Cooperate with well-known writers to promote and publicize on major online platforms, such as post bar, blog, QQ group and wechat group, etc. At present, some direct advertising will be deleted by the main bar owners, and may face the risk of seal number. Wechat group and QQ group, let alone, will be kicked out directly. Therefore, a large number of software writing experts are needed, such promotion will not be found by the administrator and avoid the deletion of promotion, and can let people read it completely to achieve the purpose of promotion.
(7)与各大电影院进行合作,人们在看电影时通常会早到五分钟,通过与电影院的合作,在准点播放前插播棋牌游戏的广告。研究发现,人们在电影院前几分钟都会平复好心态,以一个极佳的状态来观看电影,这个时候的状态最轻松,也容易对出现在眼前的事物印象深刻。因此,这个时候进行棋牌游戏的推广,会加大的加深观众的印象。
(7) In cooperation with major cinemas, people usually go to the cinema five minutes early. Through cooperation with cinemas, they can insert advertisements of chess and card games before they are on time. The study found that people will calm down a few minutes before the movie theater and watch the movie in an excellent state. At this time, the state is the most relaxed, and they are easy to be impressed by the things that appear in front of them. Therefore, the promotion of chess and card games at this time will increase the impression of the audience.
以上几点为常见的游戏推广方法,但不见得每个方法都奏效,要结合游戏自身的特点以及性价比等综合因素来选择适合的棋牌游戏推广方法。不能盲目推广,那样浪费钱还是影响了游戏的推广最佳时间。
The above points are common game promotion methods, but not all of them are effective. We should combine the characteristics of the game itself and the comprehensive factors such as cost performance to choose the appropriate promotion methods of chess and card games. Can’t promote blindly, so waste money or affect the best time to promote the game.