汉英对照:
Chinese-English Translation:
游戏运营通俗讲就是将一款游戏推向市场，通过运作，使潜在玩家从认识、了解到玩游戏，终成为游戏的忠实玩家的过程，同时通过一系列的营销手段提高在线游戏人数，终获得收益等目的。
Generally speaking, game operation is to push a game to the market. Through operation, potential players will know and understand the process of playing the game, and eventually become loyal players of the game. At the same time, through a series of marketing means, the number of online games will be increased, and finally the revenue will be obtained.
游戏运营通俗讲就是将一款游戏推向市场，通过运作，使潜在玩家从认识、了解到玩游戏，终成为游戏的忠实玩家的过程，同时通过一系列的营销手段提高在线游戏人数，终获得收益等目的。
Generally speaking, game operation is to push a game to the market. Through operation, potential players will know and understand the process of playing the game, and eventually become loyal players of the game. At the same time, through a series of marketing means, the number of online games will be increased, and finally the revenue will be obtained.
【广告】棋牌游戏运营推广QQ:209190070
[advertisement] operation and promotion of chess and card games QQ: 209190070
运营一款游戏可以从以下十个策略考虑
There are ten strategies for running a game
一、系统准备
1、 System preparation
系统包括硬件和软件的准备，硬件指服务器准备，包括服务器操作系统安装、数据库软件安装等。软件指游戏的服务器端软件准备及游戏客户端准备等，系统稳定与否决定了玩家体验效果，是一个初始玩家能否成为忠实玩家的重要影响因素之一。
The system includes the preparation of hardware and software. Hardware refers to the preparation of server, including the installation of server operating system and database software. Software refers to the server-side software preparation and game client-side preparation of the game. The stability of the system determines the player experience effect, and is one of the important influencing factors for an initial player to become a loyal player.
二、官网维护
2、 Official website maintenance
官网是玩家了解运营商的主要途径之一，官网也承载着运营商新闻发布，游戏发布和玩家资料搜寻，游戏下载等功能，所以玩家在官网的体验也是决定玩家是否会选择该游戏网站的原因之一。
The official website is one of the main ways for players to understand operators. It also carries the functions of operators’ news release, game release, player information search, game download, etc. so the experience of players on the official website is also one of the reasons for deciding whether players will choose the game website.
三、软文宣传
3、 Soft propaganda
软文分官网软文和媒体软文，像事务新闻、官方公告、活动公告，系统公告等可以归为官网软文，媒体软文找媒体合作，帮忙策划和发布。
Soft articles are divided into official website soft articles and media soft articles, such as business news, official announcement, activity announcement, system announcement, etc., which can be classified as official website soft articles. Media soft articles seek media cooperation to help plan and release.
四、广告投放
4、 Advertising
广告投放渠道可以在各大网络媒体，官网，杂志，车身，广告牌等，也可以用电子邮件的形式发送。
Advertising channels can be in major online media, official websites, magazines, car bodies, billboards, etc., and can also be sent in the form of email.
五、活动运营
5、 Activity operations
活动包括线上活动和线下活动，线上活动即在游戏中进行的活动，可以是游戏中固有的活动，也可以是策划出的活动，并由开发商进行相应的添加操作；线下活动可在网站、论坛、网吧、软件店等地方进行。
Activities include online activities and offline activities. Online activities are activities carried out in the game, which can be inherent in the game, or planned activities, and developers can add them accordingly; offline activities can be carried out in websites, forums, Internet bars, software stores and other places.
六、地面推广
6、 Ground promotion
地面推广主要在于玩家群体较为集中的场所，如网吧、学校、软件店等，究其地推方式主要有海报张贴、网吧活动、网吧桌面宣传、周边品赠送、传单发送、客户端安装等。
The ground promotion mainly lies in the places where the players are concentrated, such as Internet bar, school, software store, etc. the way of ground promotion mainly includes poster posting, Internet bar activities, Internet bar desktop publicity, peripheral products gift, flyer sending, client installation, etc.
七、客服体系
7、 Customer service system
客服是总体概称，通常分为电话客服、在线客服等。
Customer service is a general term, usually divided into telephone customer service, online customer service, etc.
八、渠道拓展
8、 Channel expansion
实体卡渠道、虚拟卡渠道及电信增值业务三种。可以通过与大型渠道商的合作来达到渠道的铺货，虚拟卡渠道则主要是通过售卡平台来实现。电信增值则是通过与电信、网通、移动、联通等电信商合作，利用电话、短信等方式实现购卡。
There are three channels: physical card channel, virtual card channel and telecom value-added service. The distribution of the channel can be achieved through cooperation with large-scale channel providers, while the virtual card channel is mainly realized through the card selling platform. Telecom value-added is through cooperation with telecom, Netcom, China Mobile, China Unicom and other telecom companies, using telephone, SMS and other ways to achieve card purchase.
九、异业合作
9、 Cooperation between different industries
异业合作的方式是多种多样的，可合作的行业也有很多，但一般以网站和快消行业为多，如饮料、方面便、少食等，但也要依游戏类型来定。一般常见的合作，有：网站会员导入、饮料或方便面包装上加印游戏人物及新手卡号或抽奖、游戏形象授权制作公仔钥匙扣胸章等、资源交换等几种方式。
There are various ways of cooperation between different industries, and there are many industries that can be cooperated with. But generally, there are more websites and FMCG industries, such as beverage, convenience, and less food, which also depend on the type of game. Common cooperation includes: website member introduction, beverage or instant noodle packaging with game character and novice card number or lottery, game image authorization to make doll key ring badge, resource exchange and other ways.
十、策略结盟
10、 Strategic Alliance
策略要求游戏产品与结盟产品处于基本相同的认识度，并且用户群有交集，在双方产品的行销、运营等各个环节互为推动，以此达到双方共赢的目的，如魔兽国内外与可口可乐的合作，国内很多游戏签约明星为代言人，虽然大多涉及炒作，但也可以划归为策略结盟，因为明星本身拥有众多的 FANS，明星借签约代言提高知度名，运营方与明星互盈互利。
The strategy requires that the game products and alliance products are basically the same level of understanding, and the user groups have an intersection, and promote each other in the marketing, operation and other aspects of the products of both sides, so as to achieve the goal of win-win for both sides. For example, the cooperation between world Warcraft and Coca Cola at home and abroad, many domestic game signing stars as spokesmen, although most of them involve hype, they can also be classified as strategic alliance Because the stars themselves have many fans, the stars improve their knowledge and reputation by signing a contract and endorsing, and the operators and stars benefit each other.
运营一款游戏，远非想象的那么简单，它涉及多个层面，运营一款棋牌平台，平台的选择更是重中之重，一款稳定的平台才能使运营商能够大程度的获得利润。
Running a game is far from simple. It involves many levels. Running a chess and card platform is the most important choice. Only a stable platform can enable operators to obtain profits to a large extent.
