汉英对照:
Chinese-English Translation:
推广的核心就是流量，流量少的去流量多的推广。棋牌游戏APP推广方法太多了，但是要考虑有效性和实用性，选取合适的推广策略，根据推广费用预算，合理布局广告，选择精准的流量渠道是重中之重。
The core of promotion is the flow, and the promotion with less flow and more flow. There are too many promotion methods for the app of chess and card games, but the most important thing is to consider the effectiveness and practicability, select the appropriate promotion strategy, reasonably arrange the advertisement according to the promotion cost budget, and select the accurate flow channel.
推广的核心就是流量，流量少的去流量多的推广。棋牌游戏 APP 推广方法太多了，但是要考虑有效性和实用性，选取合适的推广策略，根据推广费用预算，合理布局广告，选择精准的流量渠道是重中之重。
The core of promotion is the flow, and the promotion with less flow and more flow. There are too many promotion methods for the app of chess and card games, but the most important thing is to consider the effectiveness and practicability, select the appropriate promotion strategy, reasonably arrange the advertisement according to the promotion cost budget, and select the accurate flow channel.
【广告】棋牌游戏运营推广QQ:209190070
[advertisement] operation and promotion of chess and card games QQ: 209190070
1、利用搜索引擎推广
1. Using search engine to promote
一般就是 SEO，增加棋牌游戏企业网站，关键词，权重等在搜索引擎做优化可以排在各大搜索的前面（比如百度、搜狗、360、神马等搜索平台），可以为企业带来一定数量客户的转化。缺点：转化率有些低，同行竞争大，竞价烧钱。优点：能做全国市场的客户,提高了网站的知名度。
Generally, SEO is used to increase the website, key words and weight of chess and card game enterprises, which can be ranked in front of all major searches (such as Baidu, Sogou, 360, Shenma and other search platforms) by optimizing the search engine, and can bring a certain number of customers to the enterprise. Disadvantages: the conversion rate is a little low, the competition among peers is big, and bidding costs money. Advantages: can do the national market customers, improve the visibility of the site.
2、利用微博推广
2. Promote with microblog
在各大微博平台建立企业账号或者个人账号进行棋牌游戏信息发布和宣传（如：腾讯，新浪,网易，搜狐等平台），可以在微博定期每天发布企业棋牌游戏的相关信息在平台买流量推广再结合蹭新闻热点、棋牌游戏超话、在微博达人主页留言互动等吸引粉丝，不定期进行粉丝福利活动和及时交流问题，留存粉丝，保持活跃度。缺点：需要专职人员维护，耗时多，转化率低，会有同行来捣乱！优点：能带来比较精准客户流量，持续投入，需要资金支持，也会有相应的回报。
Set up enterprise accounts or personal accounts on major microblog platforms to publish and publicize information about chess and card games (such as Tencent, Sina, Netease, Sohu and other platforms) can regularly publish the relevant information of the enterprise’s chess and card games on Weibo every day, promote the traffic on the platform, and then attract fans in combination with news hot spots, super talk of chess and card games, message interaction on Weibo’s talent home page, etc., irregularly carry out fans’ welfare activities and timely exchange problems, retain fans and maintain their activeness. Disadvantages: need full-time personnel to maintain, time-consuming, low conversion rate, there will be peers to make trouble! Advantages: can bring more accurate customer flow, continuous investment, need financial support, will also have the corresponding return.
3、利用写软文推广
3. Using soft writing to promote
通过各大型的流量资讯类网站定期写文章或引用他人好的文章修改后，巧妙加入自己的推广信息，有故事充满趣味性和可读性的文章比较容易取得平台推送吸引更多粉丝，在文章中适当加入联系方式或者网站链接，要熟悉每个平台的规则，只要不过分，这些网站也会适当给你保留。缺点：涉及敏感字比较多，容易被平台封，或是不推送！同行举报！效果周期长，转化率一般！优点：客户活跃度高，带来被动流量。
After regularly writing articles or quoting other people’s good articles for modification through various large-scale traffic information websites, it’s easy to add your own promotion information. Articles with stories full of interest and readability are easier to get platform push to attract more fans. Properly add contact information or website links in the articles. You should be familiar with the rules of each platform. As long as you don’t overdo it, these websites also It will be properly reserved for you. Disadvantages: more sensitive words involved, easy to be sealed by the platform, or not pushed! Peer report! The effect cycle is long and the conversion rate is average! Advantages: high customer activity, bringing passive traffic.
4、利用分类信息平台
4. Using classified information platform
在各大分类信息平台（如 58 同城、百姓网等分类网站）作为纯信息发布平台。在招聘，二手产品等发布棋牌相关信息，文章可以参考同行是怎么写的，建议大家可以多多尝试。缺点：同行举报多，转化率低，每天要更新发布的信息内容。优点：稳定广告曝光率高，转化率一般。
In each big classification information platform (such as 58 same city, people’s network and other classification websites) as a pure information publishing platform. In recruitment, second-hand products and other related information release chess and card, the article can refer to the peer is how to write, suggest you can try more. Disadvantages: there are many peer reports, low conversion rate, and information content to be updated every day. Advantages: stable advertising exposure rate is high, conversion rate is general.
5、利用 QQ 群推广
5. Using QQ group to promote
首先要有批量的 QQ 号，可以通过网络渠道购买或是自己去申请号，每天养一下号再多加人数比较多的群，定期在群里适当发布要推广的信息。缺点：容易被群主踢出去，容易被举报封号，养号难，转化流量小。优点：稳定的流量，能直接发推广联系方式，广告图片等！
First of all, there should be a batch of QQ numbers, which can be purchased through the network channel or applied for by yourself. Every day, raise the number and add more people to the group, and regularly publish the information to be promoted in the group. Disadvantages: easy to be kicked out by the group leader, easy to be reported, difficult to raise the number, and small conversion flow. Advantages: stable flow, can directly promote contact information, advertising pictures, etc!
6、论坛、贴吧
6. Forum, Post Bar
在搜索平台搜索相关论坛及贴吧（如：天涯，百度等大平台），对企业要宣传的信息进行发布和宣传，宣传棋牌开发代理等信息。缺点：有敏感字的帖子容易被删，要求严格！转化率低。优点：复制同行发文章，可以付费推广！长期性投资，能得到相应回报！
Search relevant forums and post bars (such as Tianya, Baidu and other platforms) on the search platform, release and publicize the information that enterprises want to publicize, and publicize the information such as chess and card development agents. Disadvantages: posts with sensitive words are easy to be deleted and strict! The conversion rate is low. Advantages: copy peer articles, you can pay to promote! Long term investment, can get corresponding return!
