Baidu index refers to the number of times that Internet users search for a word based on Baidu in a certain period of time. The level of index is determined by the normal search times of Internet users. To improve the normal index, we can only use some informal means, such as mutual brushing, inducement, software tools, etc.
百度指数是指网民在某个时间段基于百度对某个单词的搜索次数，百度指数是当前互联网乃至整个数据时代最重要的统计分析平台之一，拥有趋势研究、需求图谱、舆情管家、人群画像；基于行业的整体趋势、地域分布、人群属性、搜索时间特征，百度指数自发布之日起便成为众多企业营销决策的重要依据。因为它能够清晰的告诉用户某个关键词在百度的搜索规模有多大，一段时间内的涨跌态势以及相关的新闻舆论变化，关注这些词的网民是什么样的，分布在哪里，同时还搜了哪些相关的词，帮助用 SEO 对网站优化更加的清晰。
Baidu index refers to the number of times that Internet users search for a word based on Baidu in a certain period of time. Baidu Index is one of the most important statistical analysis platforms in the current Internet and even the entire data age, with trend research, demand map, public opinion Butler, and crowd portrait. Based on the overall trend, geographical distribution, crowd attributes, and search time characteristics of the industry, Baidu Index is self released Since then, it has become an important basis for many enterprises to make marketing decisions. Because it can clearly tell users how large the search scale of a keyword in Baidu is, the trend of ups and downs in a period of time and the changes of relevant news and public opinions, what kind of netizens are paying attention to these words, where they are distributed, and what relevant words are searched at the same time to help SEO optimize the website more clearly.
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Understand what Baidu Index is and its role, so how to improve the index of brand words?
首先我们得去开通一个百度指数，以前是免费开通的，但是从 2014 年 5 月 14 日开始百度针对关键词指数开始收费了（除用户搜索多的热门词，百度自己根据数据分析开通免收费），当开通了指数后就要对网站品牌词做宣传，我们前面已经说了，百度指数是基于网站在某个时间段对某个关键词搜索的次数，也就是说你搜索了一下也就会被百度所记录，所以百度指数的真实性也纯在一定可作假的行为，因为当用户打开百度搜索的时候，只需要搜索一下关键词就可以产生一次搜索，具体的原理就不探讨了。下面就来探讨一下利用网络增加指数的方法。
First of all, we have to open a Baidu Index, which used to be free, but from May 14, 2014 Baidu began to charge for keyword index (in addition to popular terms searched by users, baidu opened free of charge according to data analysis). When the index was opened, it was necessary to publicize the brand words of the website. As we have said before, Baidu Index is based on the number of times the website searched for a keyword in a certain period of time, that is to say, if you search for a keyword, it will be 100 times The authenticity of Baidu Index is also pure in certain behaviors that can be falsified, because when users open Baidu search, they only need to search keywords to generate a search, and the specific principle will not be discussed. Let’s discuss how to use the network to increase the index.
Four ways to increase Baidu Index
News release: release some promotional or event news to highlight the exposure of brand words and increase the search of users. The exposure of news is relatively large.
Word of mouth communication: solve user’s questions and leave brand words to guide user search.
Information promotion: do long tail keyword ranking in major platforms, with website brand words. When users see your brand words when searching for long tail words, if they want to know your brand deeply, they will search.
Online advertising: online advertising is not only for Baidu, but also for other advertising leagues. It can be displayed in pictures, which can deeply promote brand marketing and increase the impact of users on the brand. When users need it, they can think of and search the brand
Three ways to increase Baidu Index informally
Mutual brush: QQ group search brush index, there are so many groups for everyone to brush index for each other, and insist on operation repeatedly every day
诱导：自己在百度搜索一下关键词后提取链接，进行短域名伪装，并发布到各个社交平台诱导用户点击，只要你有一个好的标题，到百度贴吧、QQ 群，QQ 空间这些去引流一下，每天几百过千的点击的是很简单的。
Induction: after baidu searches for keywords, it extracts links, disguises short domain names, and publishes them to various social platforms to induce users to click. As long as you have a good title, go to Baidu Post Bar, QQ group, QQ space to drain. It’s very simple to hit hundreds of thousands of points every day.
Purchase software: there are many index swiping software in search engine search, but there are many unusable ones. We can distinguish by ourselves. The principle of software is actually mutual swiping. Index simplifies the manual work.
Summary: Although Xiaobian has written some cheating methods here, it is not recommended to use them. Because cheating is not long-term and unstable, we can only use regular methods to let users actively and slowly accumulate the generated data, so as to truly feed back the needs of users and finally bring value to the company or ourselves.