汉英对照:
Chinese-English Translation:
利用好视频本身来引导用户参与评论就显得更为重要。在发表视频的时候，一定要利用好描述，在描述当中巧妙的制造冲突、引发争议、保留悬念等等，都可以有效的提高视频的热门爆款几率，从而增加评论量。
It is more important to make good use of video itself to guide users to participate in comments. When publishing the video, we must make good use of the description. In the description, ingenious conflicts, disputes, suspense and so on can effectively improve the probability of popular funds, thus increasing the amount of comments.
如何让用户参与评论并转发的难度是比较大的，大家也发现，很多视频点赞数上百万，但评论数可能只有数千，差距量非常之大。而评论数往往比点赞数更有价值，原因无他，用户对一个视频进行评论，说明他参与到这个视频的深度更深、进一步来说，他对于这个视频的制作者来说，体现的价值更高。所以，作为抖音的内容制作者，利用好视频本身来引导用户参与评论就显得更为重要。
How to let users participate in comments and forward is relatively difficult. We also found that many videos have millions of likes, but the number of comments may only be thousands, and the gap is very large. And the number of comments is often more valuable than the number of likes. The reason is that there is no other reason. Users comment on a video, which shows that the depth of his participation in the video is deeper. Furthermore, for the producer of the video, he embodies a higher value. Therefore, as a content producer of jitter, it is more important to guide users to participate in tiktok by using video itself.
【广告】抖音推广QQ：209190070，专业团队运营
[advertising] tiktok promotes QQ:209190070, professional team operation
那么，应如何来做呢？想必经常使用网易新闻的朋友们都知道，网易评论是网易新闻的一大特色，也是其官方一直津津乐道的地方。而在吸引用户评论这块，网易也下了不少功夫，这一文化特色，后来也被如今日头条等自媒平台所使用。
So, how to do it? Presumably, friends who often use Netease News know that Netease comments are a major feature of Netease News, and also a place that its officials have been talking about. In attracting users to comment, Netease has also made a lot of efforts. This cultural feature was later used by self media platforms such as today’s headlines.
那么，很多自媒体玩家在玩今日头条的时候，是如何激发用户评论呢？ 一般他们会在文章结尾，抛出一个有争议的话题点，诱导持有不同观点的用户进行争论，用户参与以后，由于观点的不同，就很容易激发持不同观点的用户之间在文章下面发表评论了，而评论数的增多也会被系统认为文章有优质的潜力，会得到系统层面进一步的推荐，进而可能引发爆款。
So, how do many self media players motivate users to comment when they play today’s headlines? Generally, they will throw out a controversial topic at the end of the article to induce users with different opinions to argue. After users participate, due to different opinions, it is easy to motivate users with different opinions to post comments under the article. The increase of the number of comments will also be considered as high-quality potential by the system, which will be further pushed at the system level Recommendation, which may lead to money explosion.
我们在发表视频的时候，一定要利用好描述，在描述当中巧妙的制造冲突、引发争议、保留悬念等等，都可以有效的提高视频的热门爆款几率，这些技巧和图文类的自媒体爆文的思路都是一致的。
When we publish the video, we must make good use of the description. In the description, ingenious conflicts, disputes, suspense and so on can effectively improve the probability of popular pop-up of the video. These skills are consistent with the ideas of self media pop-up of graphics and texts.
