汉英对照:
Chinese-English Translation:
棋牌推广渠道主要分为两种，一种是免费渠道（贴吧、论坛），一种是付费渠道（搜索引擎推广、信息流、网盟广告等）。
Chess and card promotion channels are mainly divided into two types, one is free channel (post bar, forum), the other is payment channel (search engine promotion, information flow, online League advertising, etc.).
棋牌一直以来都是国内比较传统且接受度高的游戏，一直受国人喜爱，尤其是最近两年随着互联网的发展，网络棋牌大发利市，很多的人投入到网络棋牌的代理运营之中。目前棋牌推广渠道主要分为两种，一种是免费的，一种是付费渠道。
Chess and card has always been a relatively traditional and highly accepted game in China, which has been loved by Chinese people, especially in recent two years, with the development of the Internet, online chess and card market, many people put into the agent operation of online chess and card. At present, the promotion channels of chess and card are mainly divided into two kinds, one is free and the other is payment channel.
【广告】棋牌游戏运营推广QQ:209190070
[advertisement] operation and promotion of chess and card games QQ: 209190070
免费渠道
Free channel
主要是在相关的论坛，贴吧发帖引导客户加微信。需要花费很长的时间，时间成本比较大，建议是做一个备选。
Mainly in the relevant forums, post bar to guide customers to add wechat. It will take a long time, and the cost of time is relatively large. The suggestion is to make an alternative.
付费渠道
Payment channel
主要跟媒体或者流量平台进行合作，引流快，转化好。主要的形式包括，搜索引擎推广，信息流，网盟广告，地方型公众号推广。
It mainly cooperates with media or traffic platform, with fast drainage and good transformation. The main forms include search engine promotion, information flow, online alliance advertising, and local official account promotion.
搜索引擎推广
Search engine promotion
优势：用户定位确定的，质量高。劣势：地方性确定的流量有限，通用词的流量又太杂，且价格贵。
Advantages: the user positioning is determined and the quality is high. Disadvantages: the flow of local determination is limited, the flow of common words is too miscellaneous, and the price is expensive.
因为产品是地方类棋牌游戏 APP，搜索引擎能带来的流量其实比较有限，不是重点推广渠道。但三四线地方城市用户接触的网络渠道可能并不是很多，所以针对产品词做推广还是有必要的。做一个简单的 H5 下载页即可。
Because the product is a local chess and card game app, the traffic that search engine can bring is actually limited, not the key promotion channel. However, there may not be many network channels for users in the third and fourth tier cities, so it is necessary to promote the product words. Make a simple H5 download page.
信息流
information flow
优势：流量大，后台设置得当的话用户相对确定的。劣势：部分平台对棋牌游戏的推广可能有所限制。
Advantage: large traffic, if the background is set properly, the user is relatively certain. Disadvantages: some platforms may limit the promotion of chess and card games.
信息流与传统网盟广告最大的区别在于，广告是展现在渠道商自己的平台。不存在网盟广告时代站长自己点击网站广告，获取广告费的乱象。对于棋牌游戏 APP 来说，信息流广告将是给你带来用户的重要渠道。一般有 CPC、CPM、CPT 三种计费方式。投放的方法也不尽相同，有些渠道是根据关键词进行投放，有些渠道是根据用户的兴趣点进行投放。根据一些运营商的反馈，效果还是不错的。
The biggest difference between information flow and traditional online advertising lies in that advertising is the platform of channel providers. There is no chaos of webmaster clicking on the website advertisement to get the advertisement fee in the era of online advertising. For the game app, information flow advertising will be an important channel for you to bring users. Generally, there are three billing methods: CPC, CPM and CPT. The methods of delivery are also different. Some channels are based on keywords, and some channels are based on users’ interest points. According to the feedback from some operators, the effect is good.
网盟广告
Online advertising
优势：流量大 价格便宜劣势：效果有限 比较难开发
Advantage: large flow, low price disadvantage: limited effect, difficult to develop
网盟流量是比较难开发的 主要是因为很多的网盟流量都是被洗过很多遍的 基本已经是洗干净或者经过 N 多次的骚扰 难以开发 即使有开发 也是以小玩家为主
It’s hard to develop League traffic, mainly because a lot of League traffic has been washed many times, and it’s basically washed clean or harassed many times, and it’s hard to develop, even if it’s developed, it’s mainly for small players
地方型公众号推广
Promotion of local official account
优势：用户定位相对确定的，推广成本低劣势：用户覆盖面窄，没有市场标准
Advantages: relatively determined user positioning, low promotion cost disadvantages: narrow user coverage, no market standard
地方型公众号推广地方型棋牌游戏 APP 是具备天然优势的，且数量不少，用搜狗的微信搜索地方关键词，就能看到公众号的活跃程度及单篇文章阅读量。你甚至不需要费劲心思去撰写多么巧妙的广告语。“本地棋牌游戏”这个概念，就能引爆朋友圈的转发。唯一的不足之处，在于用户的覆盖面较窄，且推广渠道都需要自己亲自去谈，没有统一的市场标准。
Local public numbers promote local chess game APP is natural advantage, and a lot of number, using Sogou WeChat search keywords, you can see the official account number of active and single official account volume. You don’t even have to work hard to write a clever ad. The concept of “local chess and card game” can trigger the forwarding of the circle of friends. The only disadvantage is that the coverage of users is narrow, and the promotion channels need to be discussed by themselves, and there is no unified market standard.
以上就是现在比较主流的棋牌推广引流渠道，需要的朋友可以做个参考。
The above is the current relatively mainstream channel for the promotion and drainage of chess and card. Friends in need can make a reference.
