汉英对照:
Chinese-English Translation:
根据不同运作方式，棋牌游戏市场可分为全国性市场和地方性市场。由于棋牌游戏的发展从线下到线上的过程中，其所面临的不同地区对棋牌种类、规则的偏好也不同，使得各地区的玩家对棋牌游戏的需求也不同，这使得棋牌游戏的宣传运营方式也多种多样。
According to different operation modes, the chess and card game market can be divided into national market and local market. In the process of development of chess and card games from offline to online, different regions have different preferences for the types and rules of chess and card, which makes the players in different regions have different demands for chess and card games, which makes the publicity and operation methods of chess and card games varied.
一款新手机棋牌游戏平台能否成功推向市场，这和棋牌游戏运营商的宣传渠道有着很大的关系。
Whether a new mobile chess and card game platform can be successfully launched to the market has a lot to do with the promotion channels of chess and card game operators.
【广告】棋牌游戏运营推广QQ:209190070
[advertisement] operation and promotion of chess and card games QQ: 209190070
根据不同运作方式，棋牌游戏市场可分为全国性市场和地方性市场。由于棋牌游戏的发展从线下到线上的过程中，其所面临的不同地区对棋牌种类、规则的偏好也不同，使得各地区的玩家对棋牌游戏的需求也不同，这使得棋牌游戏的宣传运营方式也多种多样。
According to different operation modes, the chess and card game market can be divided into national market and local market. In the process of development of chess and card games from offline to online, different regions have different preferences for the types and rules of chess and card, which makes the players in different regions have different demands for chess and card games, which makes the publicity and operation methods of chess and card games varied.
在线上，我们要在哪些渠道来推广手机棋牌游戏平台的知名度呢？
Online, which channels should we promote the popularity of mobile chess and card game platform?
Android/iOS App：App Store、应用市场/商店、手机助手、App 广告联盟、社会化媒体广告、自有网站、线下广告、软文、资源置换等。
Android / IOS app: app store, APP market / store, mobile assistant, APP advertising alliance, social media advertising, own website, offline advertising, soft text, resource replacement, etc.
PC 站：网址导航、搜索引擎、传统广告联盟、软文、资源置换等。
PC station: website navigation, search engine, traditional advertising alliance, soft text, resource replacement, etc.
手机站：网址导航、搜索引擎、移动端广告联盟、社会化媒体广告、线下广告、病毒式传播活动、软文、资源置换等。
Mobile station: website navigation, search engine, mobile advertising alliance, social media advertising, offline advertising, viral communication activities, soft articles, resource replacement, etc.
而线下棋牌玩家日常选择的娱乐场景则以棋牌室、朋友聚会等为主，更加简单粗暴的方法就是线下发宣传单，只要扫描下载就可以给新玩家一定的奖励，这在很大程度上也能激励更多的人来下载从而获取更多的玩家。
However, the entertainment scenes that offline players usually choose are mainly chess and card rooms and friends’ gatherings. The simpler and rougher way is to issue offline flyers. As long as they scan and download, they can give new players certain rewards, which to a large extent can also inspire more people to download so as to get more players.
当然了，利用目标客户群体所在的一些 LED 屏，或者出租车广告等方式也能以极少的成本获得巨大的曝光。
Of course, the use of some LED screens of the target customer groups, or taxi advertising and other ways can also get huge exposure at a very low cost.
值得一提的是，数据显示从搜索引擎网站认知的用户比例也有 28.2%，可是大部分地方棋牌甚至连手机官网都没有，这其实损失了很大一部分流量来源。
It is worth mentioning that the data shows that 28.2% of users are aware of search engine websites, but most places don’t even have mobile official websites, which actually loses a lot of traffic sources.
随着互联网的发展几乎所有行业都可以通过互联网来拓宽业务，所以棋牌游戏运营商们在棋牌游戏平台的宣传过成中也主要重视自家官网的建设。企业官网宣传自己的产品不但可以用文字、图片和动画等方法，而且还可以对自己的企业售后的服务提供，介绍产品和技术等说明都能直观详细的告诉用户你能提供什么，你想要客户做什么，帮助企业提升品牌知名度，以及获得庞大的搜索量。
With the development of the Internet, almost all industries can expand their business through the Internet, so the chess and card game operators also pay attention to the construction of their own official website in the publicity of the chess and card game platform. The official website of an enterprise can not only publicize its products by means of words, pictures and animations, but also provide its own after-sales service. The introduction of products and technologies can tell the users directly and in detail what you can provide, what you want the customers to do, help the enterprise improve its brand awareness, and obtain a large amount of search.
手机棋牌游戏市场门槛低，产品种类丰富，其规则与产品可根据不同地区的特点进行变化，其市场存在较大发展空间。所以，运营一款手机棋牌游戏平台，从宣传运营的角度来讲，应该是要线上线下相结合，最大可能的运用到各个渠道的优势，只有这样才能将游戏的知名度打出去。
The market threshold of mobile chess and card games is low, and the product types are rich. Its rules and products can be changed according to the characteristics of different regions. There is a large development space in the market. Therefore, to operate a mobile chess and card game platform, from the perspective of publicity and operation, it should be combined online and offline to maximize the advantages of various channels, so as to play out the popularity of the game.
