Shenma search platform is a search engine platform for mobile terminals. At present, the market share of Shenma mobile search is about 13.35%, only 79.61% of Baidu mobile search, and 5.8% of Sogou mobile search. So the growth momentum of Shenma search is good, and it is expected to occupy a larger share of the mobile SEM marketing and promotion market in the future.
神马搜索竞价推广是依附在 UC 浏览器内的新搜索平台。所以神马搜索平台是针对移动终端的搜索引擎平台。目前神马搜索移动端市场份额大约在 13.35%，仅次与百度移动端搜索的 79.61%，第三是搜狗移动端搜索 5.8%。所以神马搜索的增长势头不错，有望在未来占据移动端 sem 营销推广市场更大的份额。
Shenma search bidding promotion is a new search platform attached to UC browser. So Shenma search platform is a search engine platform for mobile terminals. At present, the market share of Shenma mobile search is about 13.35%, only 79.61% of Baidu mobile search, and the third is 5.8% of Sogou mobile search. So the growth momentum of Shenma search is good, and it is expected to occupy a larger share of the mobile SEM marketing and promotion market in the future.
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Bidding promotion of Shenma search
对于一些推广移动端广告的企业主来说，测试神马搜索的竞价推广效果显得非常有兴趣。小编有做过一个神马搜索推广的 sem 客户案例，总体来说转化成本非常好，但是转化量不多。
For some business owners who promote mobile advertising, it is very interesting to test the bidding promotion effect of Shenma search. Xiaobian has done a case of SEM customer for Shenma search promotion. Generally speaking, the conversion cost is very good, but the conversion volume is not much.
持续了近 1 年的神马推广之后，分析其效果就是神马搜索由于还在前期发展阶段，少有企业在这里做广告，恶意点击，刷差评等等。所以整体流量质量非常好，但是整个 uc 浏览器的使用人群并不多，而已现在各企业直接推出 APP 产品。就促成了整体流量较少，依然比不过百度推广的流量量级。
After nearly a year of Shenma promotion, the analysis of its effect is that Shenma search is still in the early stage of development, and few enterprises advertise here, click maliciously, brush bad comments and so on. So the overall traffic quality is very good, but there are not many users of UC browser. Now, enterprises directly launch app products. As a result, the overall traffic volume is less than that promoted by Baidu.
百度推广虽然流量大，但是低质量流量也多，且推广成本较高。对于有部分预算的企业主来说，小编建议可以尝试做神马搜索的竞价推广，虽然量级不大，但是转化成本较低，每天抽出 1 小时左右来进行数据分析和优化足矣，要相信在未来神马搜索市场份额也会更大！
Although Baidu promotion has a large flow, it also has a lot of low-quality flow and high promotion cost. For business owners with part of the budget, Xiaobian suggests that they can try to do bidding promotion of Shenma search. Although the scale is not large, the conversion cost is low. It is enough to take about 1 hour every day for data analysis and optimization. We should believe that Shenma search market share will be larger in the future!