The competition of chess and card games is fierce, so it is very difficult to promote. There are four relatively mainstream ways of promotion and drainage: local promotion mode, social marketing, advertising, sharing and fission.
The competition of chess and card games is fierce, so it is very difficult to promote. At present, the main promotion methods of chess and card games include local promotion mode, community marketing, advertising, and sharing fission.
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在 PC 互联网和移动互联网刚刚兴起的时候，棋牌游戏推广还是走量模式，运营商只要愿意花点小钱，就可能获得大量的用户。但是，当行业逐渐成熟之后，同类产品竞争激烈，玩家的选择变多，棋牌推广也变得越发困难。
When the PC Internet and mobile Internet are just emerging, the promotion of chess and card games is still a volume model. As long as operators are willing to spend a little money, they may get a large number of users. However, when the industry matures gradually, the competition of similar products is fierce, the choice of players becomes more and more, and the promotion of chess and cards becomes more and more difficult.
1. Human push mode
所谓“引流”,就是将棋牌类 App 精准推广给有需求的游戏玩家。一个做棋牌类游戏的老板告诉我，他们的几轮推广下来，发现获取用户最好的方式是线下，他们通过与一些线下的棋牌室合作，来获取最精准的棋牌类游戏玩家。
The so-called “drainage” is to precisely promote the chess and card app to the game players in need. A chess and card game owner told me that after several rounds of promotion, they found that the best way to get users is offline. They can get the most accurate chess and card game players by cooperating with some offline chess and card rooms.
2. Community marketing model
社群运营（以 QQ 和微信群为例）也是当下比较流行的推广方式.QQ 和微信群都是一个很好找的目标玩家的地方，如果在你所在的地区如果有竞争对手也在做这个游戏，那么很大程度上他们已经帮你筛选好用户群了。另外，论坛、贴吧、知乎等玩家聚集的地方往往也可以帮助运营者以非常快的速度定位到目标用户。这种形式虽然见效较慢，但坚持一段时间后收获往往是出乎很多人的意料的。
Community operation (take QQ and wechat group as examples) is also a popular promotion method. QQ and wechat group are good places to find target players. If there are competitors in your area who are also playing this game, they have helped you to screen the user group to a large extent. In addition, forums, post bars, Zhihu and other places where players gather can also help operators locate target users at a very fast speed. Although the effect of this form is slow, the harvest after a period of time is often unexpected to many people.
3. Advertising mode
Advertising is about the real gold and silver customer model, for the flow of advertising services, there is a relatively mature pricing model. At present, today’s headlines, friends circle ads, Baidu, Shenma and other search engines can put ads. The advertising platform has a rapid growth and obvious effect. However, the cost is high, so it is suggested that operators should have a systematic understanding when choosing advertising platform for promotion. For example, the information flow advertisement that is more suitable for the game of chess and card, how to choose the material and the crowd, all of which need professional people to do, and in the early stage, a certain amount of investment is needed to find the best delivery plan.
4. Shared fission model
Let players actively promote your game. This is more than just saying. Now, the forwarding and inviting of many chess and card games is to drive the players to share the benefits of the game application to achieve the effect of promotion and publicity. The key to the realization of this link is that the game is of high quality. According to the survey, the exquisite game picture and attractive copywriting can stimulate the players to click more.
Of course, in the specific implementation process, we have to start from the characteristics of our own game, choose the appropriate promotion mode.