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【速搜问答】棋牌游戏推广引流方式有哪些

问答 admin 3周前 (05-18) 27次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

棋牌游戏同行竞争激烈,推广具有很大的难度。棋牌游戏主流的推广方式有地推模式;社群营销;广告投放;分享裂变这四个相对来说比较主流的推广引流方式。

The competition of chess and card games is fierce, so it is very difficult to promote. There are four relatively mainstream ways of promotion and drainage: local promotion mode, social marketing, advertising, sharing and fission.

棋牌游戏同行竞争激烈,推广具有很大的难度。目前棋牌游戏主流的推广方式有地推模式;社群营销;广告投放;分享裂变这四个相对来说比较主流的推广引流方式。

The competition of chess and card games is fierce, so it is very difficult to promote. At present, the main promotion methods of chess and card games include local promotion mode, community marketing, advertising, and sharing fission.

【广告】棋牌游戏运营推广QQ:209190070

[advertisement] operation and promotion of chess and card games QQ: 209190070

在 PC 互联网和移动互联网刚刚兴起的时候,棋牌游戏推广还是走量模式,运营商只要愿意花点小钱,就可能获得大量的用户。但是,当行业逐渐成熟之后,同类产品竞争激烈,玩家的选择变多,棋牌推广也变得越发困难。

When the PC Internet and mobile Internet are just emerging, the promotion of chess and card games is still a volume model. As long as operators are willing to spend a little money, they may get a large number of users. However, when the industry matures gradually, the competition of similar products is fierce, the choice of players becomes more and more, and the promotion of chess and cards becomes more and more difficult.

1、人肉地推模式

1. Human push mode

所谓“引流”,就是将棋牌类 App 精准推广给有需求的游戏玩家。一个做棋牌类游戏的老板告诉我,他们的几轮推广下来,发现获取用户最好的方式是线下,他们通过与一些线下的棋牌室合作,来获取最精准的棋牌类游戏玩家。

The so-called “drainage” is to precisely promote the chess and card app to the game players in need. A chess and card game owner told me that after several rounds of promotion, they found that the best way to get users is offline. They can get the most accurate chess and card game players by cooperating with some offline chess and card rooms.

2、社群营销模式

2. Community marketing model

社群运营(以 QQ 和微信群为例)也是当下比较流行的推广方式.QQ 和微信群都是一个很好找的目标玩家的地方,如果在你所在的地区如果有竞争对手也在做这个游戏,那么很大程度上他们已经帮你筛选好用户群了。另外,论坛、贴吧、知乎等玩家聚集的地方往往也可以帮助运营者以非常快的速度定位到目标用户。这种形式虽然见效较慢,但坚持一段时间后收获往往是出乎很多人的意料的。

Community operation (take QQ and wechat group as examples) is also a popular promotion method. QQ and wechat group are good places to find target players. If there are competitors in your area who are also playing this game, they have helped you to screen the user group to a large extent. In addition, forums, post bars, Zhihu and other places where players gather can also help operators locate target users at a very fast speed. Although the effect of this form is slow, the harvest after a period of time is often unexpected to many people.

3、广告投放模式

3. Advertising mode

广告投放是关乎真金白银的获客模式,对于提供广告服务的流量主而言,已有相对较为成熟的计价模式。目前,今日头条、朋友圈广告、百度、神马等搜索引擎都可投放广告。广告平台起量快,效果显而易见。但成本较高,建议运营商在选择广告平台进行推广的时候要进行一个系统的了解。再比如棋牌游戏比较适合的信息流广告,如何选择素材,选择人群,这些都需要专业的人去做,而且前期需要一定的投入来找到最佳的投放方案。

Advertising is about the real gold and silver customer model, for the flow of advertising services, there is a relatively mature pricing model. At present, today’s headlines, friends circle ads, Baidu, Shenma and other search engines can put ads. The advertising platform has a rapid growth and obvious effect. However, the cost is high, so it is suggested that operators should have a systematic understanding when choosing advertising platform for promotion. For example, the information flow advertisement that is more suitable for the game of chess and card, how to choose the material and the crowd, all of which need professional people to do, and in the early stage, a certain amount of investment is needed to find the best delivery plan.

4、分享裂变模式

4. Shared fission model

让玩家主动推广你的游戏。这不仅仅只是说说而已,现在很多棋牌游戏的转发、邀新有礼,就是通过游戏应用内的利益来驱动玩家分享游戏达到推广宣传的效果。实现这个环节的关键是游戏足够优质,据调查显示,精美的游戏画面及有吸引力的文案,更能刺激玩家点击。

Let players actively promote your game. This is more than just saying. Now, the forwarding and inviting of many chess and card games is to drive the players to share the benefits of the game application to achieve the effect of promotion and publicity. The key to the realization of this link is that the game is of high quality. According to the survey, the exquisite game picture and attractive copywriting can stimulate the players to click more.

当然,在具体执行过程中,我们还得从自己游戏的特色出发,选择合适的推广模式。

Of course, in the specific implementation process, we have to start from the characteristics of our own game, choose the appropriate promotion mode.


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