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【速搜问答】搜索指数是什么意思

问答 admin 2周前 (05-18) 107次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

搜索指数能够告诉我们某个关键词在搜索引擎的搜索规模有多大、一段时间内的涨跌态势以及相关的新闻舆论变化,关注这些词的网民是什么样的、分布在哪里,同时还搜了哪些相关的词,帮助我们判断关键词的优化价值并决定是否有必要对该词进行优化。

The search index can tell us how large the search scale of a keyword in the search engine is, the trend of ups and downs in a period of time, and the changes of relevant news and public opinions. It also focuses on what kind and distribution of netizens of these words are, and what relevant words are searched at the same time. It helps us judge the optimization value of the keyword and decide whether it is necessary to optimize the word.

搜索指数是以搜索引擎海量网民的行为数据为基础的数据分享平台,是我们决策关键词时的重要依据。

Search index is a data sharing platform based on the behavior data of massive Internet users in search engines, and it is also an important basis for us to make decisions on keywords.

搜索指数能够告诉我们某个关键词在搜索引擎的搜索规模有多大、一段时间内的涨跌态势以及相关的新闻舆论变化,关注这些词的网民是什么样的、分布在哪里,同时还搜了哪些相关的词,帮助我们判断关键词的优化价值并决定是否有必要对该词进行优化。

The search index can tell us how large the search scale of a keyword in the search engine is, the trend of ups and downs in a period of time, and the changes of relevant news and public opinions. It also focuses on what kind and distribution of netizens of these words are, and what relevant words are searched at the same time. It helps us judge the optimization value of the keyword and decide whether it is necessary to optimize the word.

搜索指数的主要功能模块包括:基于单个词的趋势研究(包含整体趋势、PC 趋势、移动趋势)、需求图谱、舆情管家、人群画像;基于行业的整体趋势、地域分布、人群属性、搜索时间特征。

The main function modules of search index include: Trend Research Based on single word (including overall trend, PC trend and mobile trend), demand map, public opinion housekeeper and crowd portrait; overall trend, regional distribution, crowd attribute and search time characteristics based on industry.

常用的搜索指数有百度指数、360 指数,搜狗指数,神马指数,指数还分有 PC 端指数和移动端指数。

The commonly used search indexes include Baidu Index, 360 index, Sogou index, Shenma index. The indexes also include PC index and mobile index.

搜索指数并不代表关键词的实际搜索次数,而是由网民关注度、媒体关注度共同决定的一个参考数值。

The search index does not represent the actual search times of keywords, but a reference value determined by the attention of netizens and media.

指数是统计关键词搜索量的一个工具,同样也是当今互联网乃至整个数据时代的大数据统计分析平台。指数的功能主要有关键词的趋势研究(包含整体趋势、PC 趋势还有移动趋势)、需求图谱、资讯关注、人群画像,还有行业的整体趋势、地域分布、人群属性、搜索时间等等特征。它能够清楚地告诉用户,某个关键词在互联网上面的搜索量,以及关键词搜索量的涨跌态势,包括用户人群年龄分析,用户人群地域分析,同时还搜索了哪些相关的词,帮助用户制定优化营销方案。

Index is a tool for statistics of keyword search volume, and also a big data statistical analysis platform for the Internet and even the whole data age. The function of index mainly includes trend research of key words (including overall trend, PC trend and mobile trend), demand map, information concern, crowd portrait, as well as the overall trend, regional distribution, crowd attribute, search time and other characteristics of the industry. It can clearly tell users the search volume of a keyword on the Internet, as well as the trend of the rise and fall of keyword search volume, including the age analysis of the user population, the geographical analysis of the user population, and also search for the relevant words to help users formulate the optimization marketing plan.

指数的关键词数值的大小,说明这个关键词的搜索热度,同理,关键词指数越高,那么热度越高,通俗的说就是这个关键词每天都有多少人来搜索。不过数据始终是数据,重点是看你怎么去看待它,去利用好它。

The size of the keyword value of the index indicates the search heat of the keyword. Similarly, the higher the keyword index is, the higher the heat is. Generally speaking, how many people search for the keyword every day. But data is always data. The point is to see how you see it and make good use of it.


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