汉英对照:
Chinese-English Translation:
棋牌游戏平台的运营是围绕玩家来进行的，而推广的主要目的就是吸引更多的玩家使用游戏平台，同时对于棋牌游戏平台也要有较高的要求，玩法和界面以及操作上都能让玩家接受并且喜欢。
The operation of the chess and card game platform is around the players, and the main purpose of promotion is to attract more players to use the game platform. At the same time, there should be higher requirements for the chess and card game platform, playing methods, interface and operation can be accepted and liked by the players.
棋牌游戏平台的运营是围绕玩家来进行的，而推广的主要目的就是吸引更多的玩家使用游戏平台，同时对于棋牌游戏平台也要有较高的要求，玩法和界面以及操作上都能让玩家接受并且喜欢。
The operation of the chess and card game platform is around the players, and the main purpose of promotion is to attract more players to use the game platform. At the same time, there should be higher requirements for the chess and card game platform, playing methods, interface and operation can be accepted and liked by the players.
进游戏平台预热
Enter the game platform to preheat
在棋牌游戏上线之前，就要开始做一些工作了，如游戏官方网站、官方微信以及微博账号的建立。然后在这些地方发布关于游戏的最新动态，还有一些相关的信息以便玩家提前了解。内容包括一些图文、小视频、图片等等，只要是对宣传游戏有帮助的方法都可以尝试。还有就是通过些第三方的平台来进行推广游戏。
Before the game goes online, some work should be done, such as the establishment of the official game website, official wechat and microblog account. Then release the latest news about the game in these places, as well as some relevant information for the players to know in advance. The content includes some pictures and texts, small videos, pictures, etc. as long as it is helpful to promote the game, you can try. There are also some third-party platforms to promote the game.
引导玩家下载游戏
Guide players to download games
当棋牌游戏上线运营时，需要在目标人群集中的地方进行推广，然后采用一些下载棋牌游戏送礼品或者游戏金币的方式，来吸引玩家下载和使用游戏。还有一种方法就找些玩家让他们免费体验游戏，如果在使用过程中他们真的觉得游戏好玩，那么他们会愿意把游戏推荐给身边的朋友。
When the chess and card game is put into operation online, it needs to be promoted in the place where the target population is concentrated, and then some ways of downloading chess and card games to send gifts or game gold coins are used to attract players to download and use the game. Another way is to find some players to let them experience the game for free. If they really think the game is fun in the use process, they will be willing to recommend the game to their friends.
维护老用户，吸引新用户
Maintain old users and attract new users
任何游戏能够长久的生存下去，一定都是离不开用户的支持，而棋牌游戏平台的运营也是围绕用户展开的。玩牌的用户一般都有固定的朋友圈，而一位忠实的用户所带来的也会是一样的用户，通过老用户带动新用户，这样推广起来运营商会更省钱，而且效果也好。在后续的推广中，要充分的将官网、双微还有论坛等地方利用起来。当棋牌游戏拥有一定的用户基础之后，除了以往的推广渠道，也可以考虑一些线下的推广方式以及一些跨界合作，让棋牌游戏平台能够走到用户的生活娱乐当中。
Any game can survive for a long time, must be inseparable from the support of users, and the operation of the chess and card game platform is also around users. Generally, the users who play cards have a fixed circle of friends, and a loyal user will bring the same users, through the old users to drive new users, so the promotion will save money, and the effect is good. In the follow-up promotion, we should make full use of the official website, Shuangwei and forum. When the chess and card game has a certain user base, in addition to the previous promotion channels, we can also consider some offline promotion methods and some cross-border cooperation, so that the chess and card game platform can go to the user’s life and entertainment.
