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【速搜问答】如何高效获取抖音流量

问答 admin 4周前 (05-12) 33次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

广告主想在抖音高效获取优质的流量,有4个方面非常有效:明确视频标签、视频消重、抓住抖音流量推荐机制、制作高质量的视频内容,只要这些方法掌握得好,转化效果肯定更好,无形中也可以降低抖音广告的投放成本。

Advertisers tiktok tiktok tiktok are very effective in obtaining 4 kinds of traffic efficiently: clear video labels, video weight removal, seizing sound flow recommendation mechanism, and producing high quality video content. As long as these methods are well controlled, the conversion effect will be better, and the cost of the jitter advertising will also be reduced.

广告主想在抖音高效获取优质的流量,有 4 个方面非常有效:明确视频标签、视频消重、抓住抖音流量推荐机制、制作高质量的视频内容,只要这些方法掌握得好,转化效果肯定更好,无形中也可以降低抖音广告的投放成本。

Advertisers tiktok tiktok tiktok are very effective in obtaining 4 kinds of traffic efficiently: clear video labels, video weight removal, seizing sound flow recommendation mechanism, and producing high quality video content. As long as these methods are well controlled, the conversion effect will be better, and the cost of the jitter advertising will also be reduced.

短视频能够成功营销最大的可能在于它的趣味性,因为很多时候动态的形式会比静态的形式更加吸引人。好比大街上很平常的一个平面广告,如果不是颜色特别吸引人,大多数人可能会忽略它;但是如果是一个正在播放的视频广告,多数人反而会停下脚步都看两秒。

The biggest possibility of short video marketing success lies in its interest, because in many cases, the dynamic form will be more attractive than the static form. For example, if it’s not the color that is particularly attractive, most people may ignore it; but if it’s a video advertisement that is playing, most people will stop and watch it for two seconds.

毫无疑问,短视频广告的传播方式更加吸引人,这也正是这今年短视频火爆的原因,随着短视频营销方式越来越收到人们的欢迎和喜爱,各种短视频营销平台也在蓬勃的发展,抖音就是其中最受欢迎的平台之一,甚至带动了多个产品多个行业的发展。

There is no doubt that the way of short video advertising is more attractive. This is why the short video is hot this year. With the short video marketing, people are more and more popular. Tiktok is also one of the most popular platforms, and even promotes the development of multiple products.

传播方式在不断改变,从过去的文字、图文到如见的短视频,虽然用户的喜爱程度也在提高,但是对于广告主来说即是机遇也是挑战,毕竟广告素材的制作难度也在提高。抖音里面各种有趣的内容和广告真的不少,所以自己的产品或广告想要脱颖而出,也真的并不容易。究竟有什么办法,才能在抖音上高效获取优质的流量呢?

The way of communication is constantly changing, from the past text, graphics and text to the short video, although the user’s favorite degree is also improving, but for advertisers, it is both an opportunity and a challenge, after all, the production difficulty of advertising materials is also increasing. Tiktok is full of interesting content and advertisements, so it’s really not easy to talent shows itself. Tiktok, what is the best way to get high quality traffic on the jitter?

一、如何高效获取优质抖音流量?

Tiktok, how to get high quality voice flow efficiently?

流量是转化变现的前提,很多时候没有流量,几乎是不用谈论转化的问题了。其实,高效获取优质抖音流量的方法,也是有的:

Flow is the premise of conversion and realization. There is no flow in many cases, so there is almost no need to talk about conversion. In fact, there are also some ways tiktok flow is efficiently obtained.

1、明确视频标签

1. Clear video label

抖音运用了头条的优先算法,也是能够实现广告的精准投放,而抖音视频打上标签就是为了匹配相关人群,再把广告推送给精准的目标用户。所以视频标签非常重要,标签定位不明确,曝光变窄流量肯定上不去。

Tiktok uses tiktok’s priority algorithm, and it can also achieve accurate advertising. While the video is tagged to match the relevant people, it is pushed to the precise target users. So the video tag is very important. The location of the tag is not clear, and the exposure will be narrowed.

2、视频消重

2. VIDEO DE duplication

如果制作的视频在抖音平台上已经出现过太多相似的,那么抖音平台的推荐就会大幅下降,所以不要制作重复或相似度太高的视频,所以视频的原创非常重要,当然是有难度的。如果能够做到持续的输出高质量的内容,才能逐渐形成粉丝效应或品牌效应,到了这个时候,还愁没优质流量吗?

If the tiktok video has been too tiktok, the recommendation of the shaking platform will be greatly reduced, so do not make duplicated or highly similar video. Therefore, the originality of video is very important, and of course it is difficult. If we can continuously output high-quality content, we can gradually form a fan effect or brand effect. At this time, do we still worry about high-quality traffic?

3、抓住抖音流量推荐机制

3, tiktok recommendation mechanism.

抖音平台的推荐机制是第一推荐到发布视频的城市,优先推荐同一城市,所以地理位置的定位非常重要,美食店铺、实体店铺就要注意了。

Tiktok delicacy recommendation mechanism is the first recommendation to release video City, the priority of the same city, so the location of the location is very important, food shops, physical shops should pay attention to.

第二部分是推荐给关注的粉丝,所以视频的点赞数、评论率、转发率等基数同样非常重要,这是抖音系统进行视频再次推荐的考核指标。你的视频是只经过第一波推广还是能够经过第 N 波推广,抖音流量的获取肯定不一样。

The second part is recommended to the fans concerned, so the video tiktok, the rate of comment, forwarding rate and other base is also very important, this is the video pitch system recommends the assessment index again. Your video is only promoted by the first wave or can be promoted by the tiktok N. The flow of the chattering is definitely different.

4、高质量的视频内容

4. High quality video content

回归到最本质的部分,在抖音上想要获得优质的流量,其实最根本的办法是优质内容的输出,这个也是所有社交平台推荐流量的先决条件,优质内容的持续输出,品牌形象才容易建立,粉丝效应才更大,获取优质流量相对更加容易。

Returning to the most essential part, in order to get high-quality traffic on the tiktok, the most fundamental way is the output of high-quality content. This is also a prerequisite for all social platforms to recommend traffic. The continuous output of quality content, brand image is easy to establish, the effect of fans is bigger, and the access to quality traffic is relatively easier.

二、怎么降低抖音投放成本?

Two, how to reduce the cost of tiktok?

1、迎合用户喜好

1. Cater to users’ preferences

抖音视频的拍摄除了要结合产品自身的特性外,最好是迎合大众的喜好,打造他们感兴趣、喜欢的内容,然后进行针对性的广告投放,才能很好的控制抖音投放成本。

Tiktok video shooting tiktok should combine with the characteristics of the product itself, preferably cater to the public’s love, create the content they are interested in and enjoy, and then do targeted advertising, so that the cost of the jitter can be well controlled.

2、选择竖版视频

2. Select vertical video

抖音相关数据显示,竖版视频的视觉注意力和冲击力比横版视频差不多高 2 倍,点击率提升了 1.44 倍,互动率(点赞、评论、转化等)提升了 41%。毫无疑问,竖版广告的转化效果更好,无形中降低了推广成本。

Tiktok data show that the visual attention and impact of vertical video are almost 2 times higher than that of horizontal video, and click rate is increased 1.44 times, and interaction rate (point praise, commentary, transformation, etc.) has increased by 41%. There is no doubt that the transformation effect of vertical advertisement is better, which reduces the promotion cost invisibly.

3、抖音代运营

3, tiktok operation

抖音广告投放找专业的抖音代理商,其实是可以缩小投放成本的,因为他们的广告投放的经验丰富,而且专业度肯定比多少广告主更高。理论知识懂得再多,如果没有跟实际操作相结合,也发挥不出多大的作用,而代理商无疑把理论和实操高度的统一了起来,所以在广告投放过程中,他们很容易发现问题,也更能随时调整。而广告主自己操作很多时候效果并不理想,只是白白浪费钱,相对来说抖音投放成本控制效果肯定不好。

Tiktok advertising is a professional vibrant agent, which can actually reduce the cost of putting in, because their advertising experience is tiktok, and the degree of professionalism is definitely higher than that of many advertisers. No matter how much theoretical knowledge they know, if they are not combined with practical operation, they will not play a great role. Agents undoubtedly integrate theory with practice, so in the process of advertising, they can easily find problems and adjust at any time. Advertisers often operate on their own, but they are not very good. They just waste money. Tiktok is relatively poor.

抖音现在是全民热潮,真的毫不夸张,无论是街头巷尾,还是公交地铁,你都能够看到有人在刷抖音,但是有些广告主肯定在担心抖音营销会不会已经到了下半场,现在入场还来得及吗?我可以肯定告诉你,还来得及。因为抖音的商业价值还在不断提高,有时候机会就在面前,就看你有没有把握住了。

Tiktok is tiktok tiktok. It’s no exaggeration. No matter it’s streets and lanes or bus lines, you can see someone is shaking the voice. But some advertisers are worried that the marketing of the flare will be in the second half. Is it still too late to enter? I can tell you for sure, it’s still time. Because the business value of jitter is still rising, sometimes opportunities are in front of you tiktok.

每一波流量平台的爆发,赶早的人致富的几率会更大,因为灵敏的商业嗅觉能够得到的机会更多,这也是互联网时代所带来的福利。

With the outbreak of each wave of traffic platform, people who get rich early are more likely to get rich, because the sensitive business sense can get more opportunities, which is also the welfare brought by the Internet era.


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