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【速搜问答】懂车帝是什么

问答 admin 1个月前 (04-28) 71次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

懂车帝是一款汽车资讯类手机软件,一个专业、有趣的汽车内容平台,拥有专业的汽车资讯,精彩的短视频社区,丰富的车型信息供你看车选车。字节跳动旗下的汽车媒体与服务平台。

Know car is a kind of mobile phone software of car information, a professional and interesting car content platform, with professional car information, wonderful short video community, rich model information for you to see and choose cars. Bytecode’s auto media and service platform.

懂车帝是字节跳动旗下的汽车媒体与服务平台,产品基于个性化推荐引擎帮助用户发现感兴趣的汽车内容。懂车帝配有车型库,360 度全景看车等选车工具,并设有汽车短视频社区“车友圈”,为用户打造内容+社区+工具的多元生态。

Understand car emperor is a bytecode’s car media and service platform. The product is based on personalized recommendation engine to help users find the car content they are interested in. Knowing car emperor is equipped with vehicle selection tools such as model library, 360 degree panoramic car viewing, etc., and a car short video community “car circle” to create a multi ecology of content + community + tools for users.

软件介绍

Software introduction

懂车帝是一款汽车资讯类手机软件,支持无线网络 WIFI(WLAN)及 3G 网络在线使用。一个专业、有趣的汽车内容平台,拥有专业的汽车资讯,精彩的短视频社区,丰富的车型信息供你看车选车。

Understand car emperor is a mobile phone software of car information, which supports WiFi (wireless network) and 3G network online use. A professional and interesting car content platform, with professional car information, wonderful short video community, rich model information for you to see and choose cars.

产品与服务

Products and services

资讯服务

Information services

图文:

Image & Text:

通过快速、真实、深度的报道,为用户提供全面、客观、专业的汽车新闻、行情、评测、试驾、导购、用车、技术、文化等资讯内容。。

Through fast, real and in-depth reports, we can provide users with comprehensive, objective and professional automobile news, market, evaluation, test drive, shopping guide, vehicle, technology, culture and other information..

视频:

Video:

懂车帝平台汇集海量汽车视频内容,原创团队每周更新《懂车评测》,覆盖热门新车,客观媒体观点为用户提供选车参考;四大自制节目《非常野》《热血车匠》《时光使者》《爆裂车手》,覆盖评测、越野、改装、汽车文化及赛车内容。此外,懂车帝现有 1.5 万+PGC 作者入驻,可满足用户多元化、个性化的汽车视频内容需求。

The car understanding platform collects a large number of car video content, and the original team updates the car understanding assessment weekly, covering hot new cars, and providing users with reference to vehicle selection from the perspective of objective media; the four self-made programs “very wild”, “hot blooded car maker”, “time messenger” and “blowout driver”, covering assessment, cross-country, modification, car culture and racing content. In addition, know car emperor has 15000 + PGC authors in the park, which can meet the diversified and personalized needs of users.

评测体系:

Evaluation system:

懂车帝评测团队针对热点新车进行性能、配置、空间、油耗等诸多维度的基础测评,此外懂车帝业内首创定制化视频评测节目,针对不同车型特点及用户关注点设计专属评测场景,为消费者提供更直观、实用的购车参考信息。

The evaluation team of chedi is responsible for the basic evaluation of performance, configuration, space, fuel consumption and many other dimensions of hot new cars. In addition, it is the first customized video evaluation program in chedi. It designs exclusive evaluation scenarios based on the characteristics of different models and user concerns to provide consumers with more intuitive and practical reference information for purchasing cars.

帝造计划:

Emperor’s plan:

懂车帝平台以流量、资金、技术、服务资源扶持作者。为了让用户看到更多优质内容,斥 5 亿巨资推出“帝造计划”打造优秀内容,每周更新 100 档精品节目,助力打造汽车行业健康内容生态。

Understand that chedi platform supports the author with flow, capital, technology and service resources. In order to let users see more high-quality content, we spent 500 million yuan to launch “dizao plan” to create excellent content, update 100 excellent programs every week, and help build a healthy content ecosystem in the automobile industry.

车友圈:

Car circle:

懂车帝首创的汽车短视频社区,鼓励用户分享真实的汽车生活,帮助用户找到专属、有用的汽车圈子,让汽车生活更加有趣、简单。目前懂车帝拥有超过 3000 个品牌车系的车友圈,平台每日新增内容达到 10 万+。

Understand the car short video community pioneered by chedi, encourage users to share real car life, help users find exclusive and useful car circles, and make car life more interesting and simple. At present, carking has more than 3000 car friendly circles of brand cars, and the new content of the platform reaches 100000 + every day.

经销商服务

Dealer service

卖车通:懂车帝推出 SaaS 服务系统“卖车通”。为汽车经销商设计的、可实现个性化营销的智能集客系统,用大数据算法技术服务传统经销商行业。2019 年 3 月 21 日,卖车通产品升级,推出新产品卖车通智效版。懂车帝还同时发布“卖车通智赢伙伴计划”,计划通过千万级资源,以智效版专属体验和尊享限定席位两项内容帮助商家共渡寒冬。

Car salesman: understand that car dealer launched SaaS service system “car salesman”. The intelligent customer collection system designed for automobile dealers, which can realize personalized marketing, serves the traditional dealer industry with big data algorithm technology. On March 21, 2019, the products of saichetong were upgraded and the intelligent version of saichetong was launched. At the same time, Kingdee also released the “smart win partnership plan for car sales”, which plans to help businesses through tens of millions of resources, with the exclusive experience of smart version and exclusive seats.

核心优势

Core strengths

平台优势

Platform advantages

背靠字节跳动产品矩阵,除独立 APP 外,也在今日头条、西瓜视频、抖音短视频和火山小视频中开展汽车垂类内容运营,实现跨平台、多场景内容覆盖,最大程度触达汽车兴趣用户。通过全平台大数据智能分析用户行为与需求,培养汽车兴趣人群,沉淀垂直汽车用户。

Back tiktok product matrix, besides independent APP, it also develops the car vertical content operation in today’s headlines, watermelon videos, short video and small volcano videos, and realizes cross platform, multi scene content coverage, and the maximum degree of interest reaches the users of the car. Through the platform wide big data intelligent analysis of user behavior and demand, train car interest groups, precipitate vertical car users.

技术优势

Technical advantages

传承头条系强大个性化推荐算法、全平台大数据与专业的技术研发团队,能够智能划分用户行为阶段,锁定购车意向用户,进而配合营销策略实现深度转化。

Inheriting the headlines is a strong personalized recommendation algorithm, platform wide big data and professional technology R & D team, which can intelligently divide user behavior stages, lock the intended users, and then cooperate with the marketing strategy to achieve in-depth transformation.

 

 

发展历程

development history

2017 年 8 月,懂车帝正式上线,同步独家推出 3D 看车及汽车小视频功能。

In August 2017, the company officially launched its 3D car watching and car video functions.

2018 年 1 月 今日头条汽车频道更名为懂车帝频道

In January 2018, today’s top auto channel was renamed as “know car channel”

2018 年 4 月 帝造计划 1.0 发布

April 2018 dizao plan 1.0 released

2018 年 6 月 西瓜视频懂车帝频道上线

In June 2018, watermelon video understands chedi channel goes online

2018 年 9 月 懂车帝独立 APP 日活跃,用户数(DAU)突破 400 万

In September 2018, the independent app day of chedi was active, and the number of users (dau) exceeded 4 million

2018 年 10 月 SaaS 服务系统卖车通上线

In October 2018, SaaS service system auto seller went online

2019 年 04 月,国内二手车电商第一股优信集团与懂车帝正式达成独家战略合作。

In April 2019, Youxin group, the first stock of used car e-commerce in China, officially reached an exclusive strategic cooperation with car understanding.

品牌荣誉

Brand honor

懂车帝入选 QuestMobile2017 中国移动互联网 APP 黑马 TOP50,成为榜单中的唯一汽车内容平台。

Understand car emperor was selected into quest mobile 2017 China Mobile Internet app black horse top 50, becoming the only car content platform in the list.

入选猎豹全球智库 2018 汽车资讯类榜单第一名

Ranked No.1 in the car information list of cheetah global think tank in 2018

入选
2018 年秋季中国移动互联网实力价值榜,APP 用户规模千万级以上玩家增速前十名,汽车服务类第一名。

It was selected into the fall 2018 China Mobile Internet strength value list, the top 10 growth rate of APP users above 10 million level, and the first in automobile service category.

主要功能

major function

【积分系统】使用选车功能可以获得积分,积分可以兑换好礼,还有机会赢取万元购车梦想基金。

[points system] use the car selection function to get points, which can be exchanged for a good gift, and have the opportunity to win 10000 yuan car purchase dream fund.

【视频社区】用 15 秒短视频分享有趣的车生活,靓车趣闻在身边,车圈大神面对面,美女车主随心看。

use a short 15 second video to share interesting car life, with beautiful cars and anecdotes around, the car circle gods face-to-face, and beautiful car owners can watch as they wish.

【专业文章】由汽车行业资深自媒体编写的专业文章,根据你的阅读偏好进行智能推荐,每一次刷新都能收获惊喜!

[professional articles] professional articles written by senior auto media in the auto industry, intelligent recommendation is made according to your reading preference, and you can get surprises every time you refresh!

【车型数据】市面所有车型的详细数据,从图片到视频、VR,让你快速了解一款车的方方面面。  【专业问答】业界资深人士答疑解惑,选车、用车、养车从此无忧。

[model data] detailed data of all models on the market, from pictures to videos and VR, so that you can quickly understand all aspects of a car. [professional Q & A] senior people in the industry answered questions and answered questions, and there was no worry about car selection, use and maintenance.


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