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【速搜问答】网易云音乐是什么

问答 admin 1个月前 (04-28) 110次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

网易云音乐是一款由网易开发的音乐产品,是网易杭州研究院的成果,依托专业音乐人、DJ、好友推荐及社交功能,在线音乐服务主打歌单、社交、大牌推荐和音乐指纹,以歌单、DJ节目、社交、地理位置为核心要素,主打发现和分享。

Netease cloud music is a music product developed by Netease. It is the result of Netease Hangzhou Research Institute. Relying on professional musicians, DJs, friend recommendation and social functions, online music service focuses on song list, social networking, big brand recommendation and music fingerprints, with song list, DJ program, social networking and geographical location as the core elements, focusing on discovery and sharing.

网易云音乐是一款由网易开发的音乐产品,是网易杭州研究院的成果,依托专业音乐人、DJ、好友推荐及社交功能,在线音乐服务主打歌单、社交、大牌推荐和音乐指纹,以歌单、DJ 节目、社交、地理位置为核心要素,主打发现和分享。

Netease cloud music is a music product developed by Netease. It is the result of Netease Hangzhou Research Institute. Relying on professional musicians, DJs, friend recommendation and social functions, online music service focuses on song list, social networking, big brand recommendation and music fingerprints, with song list, DJ program, social networking and geographical location as the core elements, focusing on discovery and sharing.

该产品 2013 年 4 月 23 日正式发布,截止 2017 年 04 月,产品已经包括 iPhone、Android、Web、Windows、iPad、WP8、Mac、Win10UWP、Linux 等九大平台客户端。2015 年 1 月 16 日,网易云音乐荣膺百度中国好应用“年度优秀视觉设计奖”。

The product was officially released on April 23, 2013. As of April 2017, the product has included nine platform clients, including iPhone, Android, web, windows, iPad, wp8, MAC, win10uwp, Linux, etc. On January 16, 2015, Netease cloud music won the “excellent visual design award of the year” of Baidu China good application.

2018 年 2 月 9 日,网易云音乐与腾讯音乐达成版权互授合作。3 月 6 日,网易云音乐与阿里音乐达成版权互授合作。4 月 5 日,腾讯音乐娱乐集团发表声明称,暂停与网易云音乐的转授权合作洽谈。

On February 9, 2018, Netease cloud music and Tencent music reached a copyright mutual licensing cooperation. On March 6, Netease cloud music and Alibaba music reached a copyright mutual licensing cooperation. On April 5, Tencent Music Entertainment Group announced in a statement that it would suspend the discussion on sublicense cooperation with Netease cloud music.

2019 年 6 月 11 日,网易云音乐入选“2019 福布斯中国最具创新力企业榜”。9 月 6 日,阿里巴巴作为领投方,领投网易云音乐 7 亿美元融资。

On June 11, 2019, Netease cloud music was selected into the “2019 Forbes China’s most innovative enterprise list”. On September 6, Alibaba, as the leading investor, led Netease cloud music’s $700 million financing.

特色介绍

Feature introduction

“个性化推荐”、“私人 FM”,根据用户习惯自动匹配;

“Personalized recommendation” and “private FM” are automatically matched according to users’ habits;

320K 音质享受;

320K sound quality enjoyment;

国内首个以“歌单”作为核心架构的音乐 APP,国内最大、最优质的“歌单”库,批量遇见好听音乐更加简单;轻松创建“歌单”。

The first music app in China with “song list” as the core structure, the largest and best “song list” Library in China, it’s easier to meet good music in batches; it’s easy to create “song list”.

“乐评”氛围,同一首歌,通过其他人的评论,体会当中故事、体会同样的感受,在评论中找到共鸣。

“Music Review” atmosphere, the same song, through other people’s comments, experience the story, experience the same feeling, find resonance in the comments.

用户自上传“主播电台”,音乐故事、脱口秀、情感话题,每个人都能轻松表达自己。

Users upload “host radio”, music stories, talk shows, emotional topics, everyone can easily express themselves.

明星、专业音乐人、DJ 进驻,专业的私房“歌单”和音乐推荐,格调顿现;专业音乐编辑每周新奇独到的专题评论, 听歌也可更有趣。

Stars, professional musicians and DJs come in, professional private room “song list” and music recommendation, and the style is displayed; professional music editors can listen to new and unique special comments every week, which can be more interesting.

客户端

client

Android

Android

大小: 54.1MB

Size: 54.1mb

版本:7.1.0

Version: 7.1.0

发展历程

development history

2013 年 4 月 23 日,网易发布战略级移动新产品——网易云音乐,叶蓓、陈楚生、吉杰、陆虎和李霄云等歌手参与发布会。

On April 23, 2013, Netease released a new strategic mobile product, Netease cloud music, with singers such as ye Bei, Chen Chusheng, Jijie, Land Rover and Li Xiaoyun participating in the conference.

2014 年 1 月 7 日,酷狗因涉嫌侵权播放音乐作品,被网易云音乐状告至广州市天河区人民法院。“酷狗音乐”被要求立即停止侵权行为。

On January 7, 2014, kugou was sued by Netease cloud music to Tianhe District People’s Court of Guangzhou City for allegedly infringing the broadcast of music works. “Cool dog music” was asked to stop the infringement immediately.

2014 年 5 月推出 PC 端和适配 iPad 的 HD 版本。

In May 2014, HD version of PC and iPad was launched.

2014 年 8 月 30 日上线 Windows Phone 平台。

The windows phone platform was launched on August 30, 2014.

TalkingData 移动数据研究中心发布的数据显示,2014 年 1 月至 9 月份,网易云音乐以 36.5%的用户月增长率居所有音乐类 APP 的第一位,超过 QQ 音乐等同行产品。

According to data released by talkingdata mobile data research center, from January to September 2014, Netease cloud music ranked first in all music apps with a monthly growth rate of 36.5% of users, surpassing QQ music and other peer products.

2015 年 1 月 16 日,网易云音乐荣膺百度中国好应用“年度优秀视觉设计奖”。

On January 16, 2015, Netease cloud music won the “excellent visual design award of the year” of Baidu China good application.

2015 年 7 月 14 日,网易云音乐宣布其用户数突破 1 亿,累计产生 1.2 亿条乐评和 2 亿次的音乐分享。

On July 14, 2015, Netease cloud music announced that its number of users exceeded 100 million, generating 120 million music reviews and 200 million music shares.

2016 年 4 月,网易云音乐由网易杭州研究院下属的音乐产品中心(二级部门),升级为网易音乐事业部(一级部门)。

In April 2016, Netease cloud music was upgraded from the music product center (Level 2 Department) under Netease Hangzhou Research Institute to Netease music business department (Level 1 Department).

2016 年 5 月 25 日,由国产操作系统 deepin 团队武汉深之度科技有限公司与网易公司联合开发的网易云音乐 Linux 版正式发布,这也是国内在线音乐应用中的首个 Linux 版。

On May 25, 2016, the Linux version of Netease cloud music jointly developed by Wuhan shenzhidu Technology Co., Ltd. and Netease Co., Ltd., a team of domestic operating system deep, was officially released, which is also the first Linux version of domestic online music applications.

2017 年 3 月 8 日,网易云音乐 app 发布 4.0 版本,本更新说明中,网易云音乐特别强调了两点:一、云音乐要做泛娱乐内容社区;二、也推出了短视频功能。

On March 8, 2017, Netease cloud music app released version 4.0. In this update note, Netease cloud music emphasizes two points in particular: first, cloud music should be a pan entertainment content community; second, it also launched the short video function.

2017 年 4 月,网易云音乐宣布获得来自上海广播电视台、上海文化广播影视集团(SMG)、芒果文创以及中金佳泰基金的共 7.5 亿元 A 轮融资,其估值达 80 亿元。2017 年 11 月 15 日,网易云音乐用户数突破 4 亿。

In April 2017, Netease cloud music announced that it had received a total of 750 million yuan a round of financing from Shanghai radio and television station, Shanghai culture, radio, film and Television Group (SMG), mango culture and innovation, and Zhongjin Jiatai fund, with an estimated value of 8 billion yuan. On November 15, 2017, the number of Netease cloud music users exceeded 400 million.

2017 年 12 月 15 日,网易云音乐与爱奇艺在杭州举行战略合作签约仪式,宣布达成战略合作,共同启动爱云计划。

On December 15, 2017, Netease cloud music and iqiyi held a signing ceremony of strategic cooperation in Hangzhou, announcing the conclusion of strategic cooperation and jointly launching the love cloud program.

2018 年 2 月,网易云音乐与腾讯音乐就网络音乐版权合作事宜达成一致,相互授权音乐作品,达到各自独家音乐作品数量的 99%以上,并商定进行音乐版权长期合作,同时积极向其他网络音乐平台开放音乐作品授权。

In February 2018, Netease cloud music and Tencent music reached an agreement on the cooperation of online music copyright, mutually authorized music works, reaching more than 99% of the number of their own exclusive music works, and agreed to carry out long-term cooperation of music copyright, and actively released the authorization of music works to other online music platforms.

2018 年 3 月 1 日,网易云音乐在版权等方面发力,与华研国际宣布达成战略合作。

On March 1, 2018, Netease cloud music made efforts in copyright and other aspects, and announced strategic cooperation with Huayan international.

2018 年 3 月 6 日,网易云音乐与阿里音乐共同对外宣布,双方达成音乐版权互相转授权的合作。

On March 6, 2018, Netease cloud music and Alibaba music jointly announced that the two sides have reached cooperation on mutual sublicense of music copyright.

2018 年 4 月 5 日,腾讯音乐娱乐集团发表声明称,由于网易云音乐在 2017 年 4 月 1 日至 2018 年 3 月 31 日,与腾讯音乐就杰威尔音乐版权转授权合作期间屡次发生侵权及超出授权范围使用行为,因此 2018 年 3 月 31 日网易云版权转授权到期后,作为版权代理方腾讯音乐与杰威尔达成共识之后,本着尊重及维护数字音乐正版化原则,暂停与网易云音乐的转授权合作洽谈。

On April 5, 2018, Tencent Music Entertainment Group issued a statement that since Netease cloud music and Tencent music had repeatedly infringed and used beyond the scope of authorization during the period from April 1, 2017 to March 31, 2018 in respect of the copyright sublicense cooperation of Javier music, March 31, 2018 After the expiration of the copyright sublicense of Netease cloud, Tencent music, as the copyright agent, and Javier reached a consensus, and in line with the principle of respecting and maintaining the digital music legitimate, suspended the sublicense cooperation with Netease cloud music.

2018 年 4 月 20 日,网易云音乐与索尼音乐宣布达成深度合作,共同探索线下 Live 业务合作。

On April 20, 2018, Netease cloud music and Sony Music announced an in-depth cooperation to jointly explore offline live business cooperation.

2018 年 10 月,网易云音乐与 Loen Entertainment 正式达成版权战略合作,获得所流通批量韩语音乐曲库授权。

In October 2018, Netease cloud music and loen entertainment officially reached a strategic cooperation on copyright, and obtained the authorization of the Korean Music Library of the bulk of music in circulation.

2018 年 10 月 12 日,网易云音乐宣布达成新一轮融资,投资方包括百度、泛大西洋投资集团(General Atlantic)、博裕资本等,其中百度为战略投资方。新一轮融资后,网易公司仍单独享有对网易云音乐的控制权。高鹄资本担任此轮融资的独家财务顾问。

On October 12, 2018, Netease cloud music announced a new round of financing, including Baidu, general Atlantic, Boyu capital, etc., with Baidu as the strategic investor. After the new round of financing, Netease still enjoys the control of Netease cloud music alone. Gao Hu capital acted as the exclusive financial consultant for this round of financing.

2018 年 11 月 12 日,网易宣布它的音乐流媒体平台网易云音乐完成了此前宣布的一轮融资活动,投资者包括百度、泛大西洋投资和博裕资本等。它的融资额超过了 6 亿美元。

On November 12, 2018, Netease announced that its music streaming platform Netease cloud music has completed a previously announced round of financing activities, with investors including Baidu, pan Atlantic investment and Boyu capital. It raised more than $600 million.

2019 年 8 月 8 日,网易公布了 2019 年第二季度财报,据财报分析师电话会议披露,网易云音乐总用户数已突破 8 亿,同比增长 50%,其中付费有效会员数同比涨 135%。

On August 8, 2019, Netease released the second quarter of 2019 financial report. According to the financial report analyst conference call, the total number of Netease cloud music users has exceeded 800 million, an increase of 50% year on year, of which the number of paid effective members increased by 135% year on year.

2019 年 9 月 6 日,阿里巴巴宣布作为领投方参与了网易云音乐此轮 7 亿美元的融资。

On September 6, 2019, Alibaba announced that it participated in the financing of Netease cloud music of 700 million US dollars as a leading investor.

2020 年 3 月,网易云音乐宣布与滚石唱片达成战略合作,双方将在音乐版权、艺人发掘培养、音乐 IP 深度开发、原创音乐、音乐演出、在线 K 歌等音乐上下游领域展开深层次、多样化的合作。

In March 2020, Netease cloud music announced a strategic cooperation with rolling stone records. The two sides will conduct in-depth and diversified cooperation in music copyright, artist exploration and training, in-depth development of music IP, original music, music performance, online karaoke and other music upstream and downstream fields.

相关事件

Related events

音乐加油站

Music gas station

2014 年 7 月 2 日,网易云音乐在杭州地铁定安路站设立“音乐加油站”展台,提供 100 台装有网易云音乐 APP 的 iPod touch 供来往行人免费“借用”,借用人不需要登记任何信息,只需在下班时将 Touch 和耳机放回原处。

On July 2, 2014, Netease cloud music set up a “music gas station” booth at Ding’an Road Station of Hangzhou Metro, providing 100 iPod touch with Netease cloud music app for free “borrowing” by passers-by. The borrower does not need to register any information, just put the touch and headphones back to the original place at the end of work.

活动首日,100 台装有网易云音乐 APP 的 iPod touch 在 20 分钟内领罄,首日归还 81 台,第二日归还 62,至活动结束,共回收 38 台。

On the first day of the activity, 100 iPod touch with Netease cloud music app were collected in 20 minutes, 81 of them were returned on the first day, 62 on the second day, and 38 of them were recovered by the end of the activity.

而对网易公司的这个活动,浙江大学教授沈爱国说,无论从推广产品还是新闻营销的角度说都很聪明,活动的真实目的是商业推广,但无意之间验证了市民诚信,检验诚信需要一个载体,这是一个讨巧的计划。

For this activity of Netease, Shen Aiguo, a professor of Zhejiang University, said that it is very smart from the perspective of product promotion or news marketing. The real purpose of the activity is commercial promotion, but it inadvertently verifies the integrity of the citizens. To test the integrity, a carrier is needed, which is a handy plan.

“音乐加油站”活动发起人表示,对于目前回收 38 台这个结果并不意外,能有近 40%的人归还已经很好了。

The sponsor of the “music gas station” activity said that it was not surprising that 38 units had been recycled at present, and that nearly 40% of the people could return them.

使用指南

Use guide

1.用户可以根据自己的喜好创建、收藏、分享歌单,应用以用户创造的歌单为基本线索。

1. Users can create, collect and share the song list according to their preferences, and the application takes the song list created by users as the basic clue.

2.用户可以导入原有手机通讯录、SNS 关系,或者借助网易云音乐自身 LBS 功能构建音乐社交圈。

2. Users can import the original mobile phone address book and SNS relationship, or build a music social circle with the LBS function of Netease cloud music.

3.用户可以建立自己的主页,可以互相关注,分享音乐,用户的动态在这个圈子里即时呈现。

3. Users can set up their own homepage, pay attention to each other, share music, and the user’s dynamic will be instantly presented in this circle.

4.网易云音乐包含 DJ 及音乐人独家自制节目。

4. Netease cloud music includes DJ and musicians’ exclusive homemade programs.

5.应用音乐指纹技术,通过听取音乐旋律,帮助用户找到歌曲。

5. Use music fingerprint technology to help users find songs by listening to music melody.

所获荣誉

Honors received

中国十佳移动互联网应用、2014 中国软件风云榜“编辑推荐奖”、百度中国好应用“2015 年度优秀视觉设计奖”、2015 第四届金瞳奖“年度最近 APP 金奖”“APP/轻应用类”金奖

China’s top ten mobile Internet applications, 2014 China software billboard “editor’s recommendation Award”, Baidu China good application “2015 excellent visual design award”, 2015 fourth golden pupil Award “latest app Gold Award” and “app / light application” Gold Award

2019 年 6 月 11 日,网易云音乐入选“2019 福布斯中国最具创新力企业榜”。

On June 11, 2019, Netease cloud music was selected into the “2019 Forbes China’s most innovative enterprise list”.

2019 年 10 月 21 日,胡润研究院发布《2019 胡润全球独角兽榜》,网易云音乐排名第 224 位。

On October 21, 2019, Hurun Research Institute released the “2019 Hurun global Unicorn list”, and Netease cloud music ranked 224th.

2019 年 11 月 15 日,胡润研究院发布《世茂海峡·2019 三季度胡润大中华区独角兽指数》,网易云音乐以 200 亿人民币估值上榜。

On November 15, 2019, Hurun Research Institute released the Hurun Unicorn index for Greater China in the third quarter of 2019, Shimao Strait. Netease cloud music was listed with a valuation of 20 billion yuan.

产品争议

Product dispute

2018 年 6 月,网易云音乐等涉嫌色情低俗,被全国扫黄打非办约谈。除拼多多被核查之外,针对部分网民举报的一些网络平台上出现借 ASMR(中文译称“自发性知觉经络反应”,主要产品为声音内容,用于放松、助眠)名义传播低俗、色情内容问题,全国“扫黄打非”办 6 月 8 日还约谈了网易云音乐。

In June 2018, Netease cloud music and other people suspected of being pornographic and vulgar were interviewed by the national anti pornography office. In addition to pinduoduo being checked, some Internet users reported that some Internet platforms had spread vulgar and pornographic content in the name of ASMR (the main product is voice content, which is used to relax and help sleep). On June 8, the national anti pornography office also interviewed Netease cloud music.

2019 年 6 月 28 日,国家网信办通报称,针对网络音频乱象启动专项整治行动。其中,网易云音乐在应用商店下架一个月。

On June 28, 2019, the state Internet and Information Office announced that special rectification actions were launched against the network audio chaos. Among them, Netease cloud music is off the shelf in the app store for one month.

2017 年,腾讯音乐曾向网易云音乐授权使用周杰伦歌曲。2018 年 3 月 31 日,授权期满后,腾讯音乐曾要求网易云音乐立即下线相关歌曲,但网易云音乐伪造了一张包含 200 首歌曲的《周杰伦热门歌曲合辑》,以付费售卖的方式通过网易云音乐网站、PC 客户端等向用户提供。用户支付费用后可进行在线播放和下载。腾讯音乐提起诉讼后,前海合作区法院判决被告网易云音乐向腾讯音乐赔偿每首录音制品的经济损失 4500 元,进而包含为制止侵权产生的合理开支后合计 85 万元。

In 2017, Tencent music authorized the use of Jay Chou songs to Netease cloud music. On March 31, 2018, after the expiration of the authorization period, Tencent music asked Netease cloud music to immediately offline related songs, but Netease cloud music forged a “collection of Jay Chou’s hot songs” containing 200 songs, which was provided to users through Netease cloud music website, PC client, etc. by way of payment sale. Users can play and download online after paying. After Tencent music filed a lawsuit, the court of Qianhai cooperation zone ruled that the defendant, Netease cloud music, should compensate Tencent music for 4500 yuan of economic loss of each recording product, including 850000 yuan of reasonable expenses incurred to stop infringement.


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