Penguin e-commerce is Tencent’s largest mobile e-commerce platform. Integrate the resources of Tencent, QQ mobile games and Tencent mutual entertainment team, cooperate with professional E-sports events such as QGC and TGA in depth, gather a large number of big brand game hosts, collect professional mobile games, interactive video live broadcast, game gift package sharing, etc., and provide one-stop next-generation mobile E-sports experience for player users.
企鹅电竞是腾讯旗下规模最大的移动电竞平台。其定位于电竞生态的“连接器”，整合腾讯网、QQ 手游、腾讯互娱团队资源，与 QGC、TGA 等职业电竞赛事深度合作，同时汇聚海量大牌游戏主播，集手游职业竞赛、互动视频直播、游戏礼包分享等功能于一身，为玩家用户提供一站式的次世代移动电竞体验。
Penguin e-commerce is Tencent’s largest mobile e-commerce platform. It is located in the “connector” of E-sports ecology, integrating the team resources of Tencent network, QQ mobile games and Tencent mutual entertainment, and deeply cooperating with professional E-sports events such as QGC and TGA. At the same time, it gathers a large number of major game anchors, and integrates the functions of professional competition, interactive live video, game gift package sharing, etc. to provide a one-stop mobile E-sports experience for players and users.
Penguin E-sports is Tencent’s mobile E-sports content platform, which provides players with a one-stop experience of mobile e-sports, including mobile games, live broadcast and video content. Players can take part in official competitions at all levels to obtain honors, and the most professional players live broadcast content and rich e-Competition information. It will be able to help mobile users get through the online and offline competition path to the greatest extent with the help of both sides’ advantageous resources, and become a real mobile E-sports star on the large screen.
As Tencent’s largest mobile E-sports platform, Penguin E-sports provides players with one-stop experience of E-sports: gather the “God” level anchor of competitive mobile games, live game life has unlimited passion and slot points! Integrate live broadcast of major E-sports events and witness the “super God” road of professional team together! Take part in the official competitions at all levels to gain the honor of ranking and high bonus, and even launch the competition by yourself, and make an appointment with friends! Whether it’s a casual player or a professional player, Penguin will build a multi-dimensional game sharing community!
企鹅电竞平台涵盖了 QGC、KPL、CF 手游超级联赛、LPL 等手游、端游最新电竞职业赛事；平台自制《企鹅电竞击杀秀》、《企鹅电竞五分钟带你飞》等节目。
Penguin E-sports platform covers the latest E-sports professional events such as QGC, KPL, CF mobile Super League, LPL, etc., and end game; the platform makes programs such as Penguin E-sports kill show, Penguin E-sports five minutes fly with you, etc.
Penguin E-sports platform gathers all kinds of e-sports game high-level game anchor, beauty anchor live broadcast and so on, such as king glory, across the line gun battle king, Naruto, tiantiankupao, etc., and opens the self-service application channel of anchor, and continues to tap the new potential anchor! The famous anchors, such as Yueai, ash, langshen, Laowang, fiber, and Qianmo, have also entered the penguin competition.
QGC 高校公开赛：32 所高校线下角逐！各校最强战队将代表本校出战南北区线上决赛！高校预选赛时将采用抽签分组对战的形式，引入残酷的“BO3“淘汰赛制。
QGC University Open: 32 universities compete offline! The strongest teams of each school will represent our school in the north and south area online finals! In the preliminary competition of colleges and universities, we will adopt the form of drawing lots and fighting in groups, and introduce the cruel “BO3” elimination competition system.
第一届 QGC 高校公开赛共覆盖广州、西安、成都、武汉、杭州、北京、济南、上海等八个城市！以广州为例，中山大学、华南理工大学、华南师范大学、广东工业大学四所高校的预赛冠军队将为广州站冠军席位展开激烈角逐，八强也将同时开启两张总决赛席位的单败争夺！
The first QGC college open covers eight cities including Guangzhou, Xi’an, Chengdu, Wuhan, Hangzhou, Beijing, Jinan, Shanghai, etc! Taking Guangzhou as an example, the preliminary championship teams of four universities, Zhongshan University, South China University of technology, South China Normal University and Guangdong University of technology, will compete fiercely for the championship seats in Guangzhou, and the top eight will also open a single losing competition for two finals seats at the same time!
One stop event solution
企鹅电竞将为各个合作伙伴提供“一站式赛事解决方案”，从赛事的筹备、发起、选拔，到赛事的直播、资讯报道、社交推广，包括自助赛事系统 SDK 等技术支持，提供全套服务，让更多产品加入到电竞的行列中，丰富赛事的类型和数量。
Penguin E-sports will provide all partners with “one-stop event solutions”, from event preparation, launch, selection, live broadcast, information reporting, social promotion, including technical support such as self-service event system SDK, etc., to provide a full set of services, so that more products can be added to the ranks of e-sports, and enrich the types and quantity of events.
Professional competitive information + data system
企鹅电竞将打造一个开放的赛事内容平台，对电竞赛事进行全方位、立体化、标准化的报道和数据服务，让更多内容沉淀。此外，企鹅电竞也诚挚邀请全行业的游戏媒体入驻，推出“自媒体扶植计划”，针对单款电竞游戏产品，重点培养 3~5 家自媒体。
Penguin E-sports will build an open event content platform to provide comprehensive, three-dimensional and standardized reporting and data services for E-sports events, so as to make more content precipitate. In addition, Penguin also sincerely invited the game media of the whole industry to settle in and launched the “self media support plan”, focusing on cultivating 3-5 self media for a single video game product.
Refined operation fans of E-sports community
依托腾讯已发展成熟的 QQ 群、兴趣部落、公众号，企鹅电竞将继续为用户打造电竞兴趣社区，同时通过社群连接主播、战队能够实现粉丝精准营销，并结合赛事 SDK 提供丰富的粉丝互动玩法，从而增加粉丝黏性和活跃度。
Relying on Tencent’s QQ group, interest tribe and official account, Penguin electric competition will continue to create a competitive interest community for users. At the same time, the community can connect the anchor and the team to achieve the precise marketing of fans, and provide rich interactive game of fans with the event SDK, thus increasing the viscosity and activity of fans.
2016 年 7 月 26 日腾讯网联合 QQ 手游、腾讯互娱在上海 ChinaJoy 联合发布“企鹅电竞”。
On July 26, 2016, Tencent, together with QQ mobile games and Tencent mutual entertainment, jointly released “Penguin e-Competition” in ChinaJoy, Shanghai.
2016 年 9 月，由企鹅电竞主办，覆盖 32 个一本高校、8 大城市的 QGC 高校公开赛打响，比赛共设《王者荣耀》、《穿越火线枪战王者》、《坦克之战》三大项目。
In September 2016, the QGC college open, sponsored by Penguin E-sports and covering 32 universities and 8 major cities, was launched. The competition consists of three major projects, namely, the glory of the king, the battle of guns across the line of fire and the battle of tanks.
2016 年 10 月，由《火影忍者》手游与手机 QQ 联合推出的第一届“企鹅电竞杯”赛事启动。
In October 2016, the first “Penguin electric competition Cup” competition jointly launched by Naruto mobile games and mobile QQ was launched.
2016 年 10 月 26 日企鹅电竞官网正式上线。
On October 26, 2016, Penguin online.
2016 年 10 月 28 日，由企鹅电竞携手微赛电竞举办的“QGC 影院联赛”首站比赛在广州举行，赛事覆盖北京、上海、广州、郑州、苏州、成都等六大城市高端电影商圈。
On October 28, 2016, the first competition of “QGC cinema League” held by Penguin E-sports and wechat E-sports was held in Guangzhou, covering six high-end film business circles in Beijing, Shanghai, Guangzhou, Zhengzhou, Suzhou and Chengdu.