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【速搜问答】陌陌是什么

问答 admin 1个月前 (04-27) 88次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

陌陌(MOMO)是一款基于地理位置的开放式移动视频社交应用,可以通过视频、文字、语音、图片来展示自己,基于地理位置发现附近的人,建立真实、有效、健康的社交关系。

Momo is an open mobile video social application based on geographical location. It can show itself through video, text, voice and pictures, find people nearby based on geographical location, and establish a real, effective and healthy social relationship.

MOMO 是陌陌(NASDAQ:MOMO)于 2011 年 8 月推出的一款基于地理位置的开放式移动视频社交应用,是中国的开放式社交平台。

Momo is an open mobile video social application based on geographical location launched by Momo (NASDAQ: Momo) in August 2011. It is an open social platform in China.

在 MOMO,可以通过视频、文字、语音、图片来展示自己,基于地理位置发现附近的人,建立真实、有效、健康的社交关系。

In Momo, you can show yourself through video, text, voice and pictures, find people nearby based on geographical location, and establish a real, effective and healthy social relationship.

陌陌的愿景是希望人们通过移动互联网,发现身边的美好与新奇,让人们连接原本该连接的人。

The vision of Momo is to let people find the beauty and novelty around them through the mobile Internet, so that people can connect the people who should have been connected.

2019 年 5 月 11 日凌晨,陌陌在其官方账号发布公告称,自 5 月 11 日 0 时至 6 月 11 日 0 时暂停动态功能,深入开展自查自纠,严格审核。

In the early morning of May 11, 2019, Momo announced in its official account that it would suspend the dynamic function from 0:00 on May 11 to 0:00 on June 11, carry out in-depth self-examination and self correction, and strictly audit.

2019 年 8 月 16 日,美国《财富》杂志发布了 2019 年 100 家增长最快的公司排行榜,陌陌位居榜首。

On August 16, 2019, Fortune magazine released the list of the top 100 fastest growing companies in 2019, with Momo at the top.

特色功能

Features

陌陌是陌陌科技开发的首个基于 iPhone 和 Android、Windows Phone 的手机应用,有别于微信、微博、QQ、YY、MSN 等手机社交软件。

Momo is the first mobile application based on iPhone, Android and Windows Phone developed by Momo technology, which is different from wechat, Weibo, QQ, YY, MSN and other mobile social software.

用户通过陌陌可以更加便捷的通过地理位置信息,发现附近的人,更加便捷的与人进行即时的互动,降低了社交门槛,加强更加真实的互动。

Users can find people nearby through geographic location information more conveniently, interact with people in real time more conveniently, reduce the social threshold, and strengthen more real interaction.

社交模式 

Social model

根据 GPS 搜寻和定位你身边的陌生人和群组,高效快捷的建立联系,节省沟通的距离成本。

Search and locate strangers and groups around you according to GPS, establish contact efficiently and quickly, and save communication distance cost.

免费传递

Free delivery

你可以方便通过陌陌免费发送短信、语音、照片以及精准的地理位置,与 TA 进行各种互动。

You can easily send SMS, voice, photos and precise geographical location through Momo for free to interact with TA.

体贴递送

Thoughtful delivery

即时了解信息送达的状态,“送达、已读”等提示能让你及时掌握信息是否被对方看到。

To know the status of information delivery in real time, “delivered, read” and other tips can let you know whether the information is seen by the other party in time.

个人资料

personal data

你可以在资料页存放八张照片,以及签名、职业、爱好等等,增进别人对你的了解。

You can store eight photos on the information page, as well as signatures, occupations, hobbies, etc. to improve others’ understanding of you.

场景表情

Scene expression

表情商店提供丰富的表情贴纸,让聊天不再单调,更加的生动活泼,符合移动社交的聊天习惯。

Emoticon store provides rich emoticon stickers, which makes chatting more lively and less monotonous, and conforms to the chatting habits of mobile social communication.

会员服务

Member services

可享受陌陌不断推出的各种增值及专属服务,包括基础会员服务、上限提升服务、表情商店服务等。

You can enjoy various value-added and exclusive services continuously launched by Momo, including basic member services, upper limit promotion services, expression store services, etc.

隐私保护

Privacy protection

可以随时把你讨厌的人拉入黑名单,还可以对 TA 的不良行为进行举报,并且有多种隐身模式。

You can blacklist the people you hate at any time, report the bad behavior of TA, and have a variety of stealth modes.

平台支持

Platform support

全面支持 iPhone、iPod touch 等 iOS7.0 以上版本的苹果设备,以及 android4.0 及以上版本的手机,支持各种网络接入方式。

It fully supports iPhone, iPod touch and other IOS 7.0 and above versions of Apple devices, Android 4.0 and above, and supports various network access methods.

发展历程

development history

2011 年 8 月 4 日,陌陌 iOS 版正式上线。

On August 4, 2011, Momo IOS version was officially launched.

2011 年 8 月 18 日,陌陌 iOS 版上线两周冲到 APP STORE 社交类免费榜第 11 名。

On August 18, 2011, the online version of Momo IOS rushed to the 11th place on the social free list of app store for two weeks.

2011 年 8 月 24 日,陌陌 iOS 版上线三周冲到 APP STORE 社交类免费榜第 6 名。

On August 24, 2011, the online version of Momo IOS rushed to the 6th place on the app store social free list in three weeks.

2011 年 8 月 31 日,陌陌 IOS 版上线四周冲到 APP STORE 社交类免费榜第 3 名。

On August 31, 2011, Momo IOS version rushed to the third place of app store social free list around its launch.

2011 年 9 月,陌陌 iOS 版上线一个月用户达到 10 万。

In September 2011, the users of Momo IOS version went online for one month, reaching 100000.

2011 年 11 月 1 日,陌陌 iOS 版用户突破 30 万,11 月 23 日突破 40 万。

On November 1, 2011, users of Momo IOS exceeded 300000, and on November 23, 400000.

2011 年 11 月 4 日,在新浪主办的首届“2011 年新浪微博移动 APP 征集令”活动中,陌陌获得社交类第一名的成绩。

On November 4, 2011, in the first “2011 Sina Weibo mobile app solicitation order” activity hosted by Sina, Momo won the first place in the social category.

2011 年 12 月 14 日,陌陌 Android 版本正式发布。

On December 14, 2011, the Android version of Momo was officially released.

2012 年 5 月 19 日,陌陌用户突破 500 万。

On May 19, 2012, the number of strangers exceeded 5 million.

2012 年 6 月 4 日,陌陌用户突破 600 万。

On June 4, 2012, the number of users of Momo exceeded 6 million.

2012 年 8 月 1 日,陌陌上线一周年,用户突破 1000 万,日活跃用户 220 多万,周活跃用户接近 500 万,每天发送的信息量超过 4000 万条。

On August 1, 2012, the first anniversary of Momo’s launch, the number of users exceeded 10 million, the number of daily active users was more than 2.2 million, the number of weekly active users was nearly 5 million, and the amount of information sent each day was more than 40 million.

2012 年 8 月 23 日消息,据网友爆料,阿里巴巴 4000 万美元战略投资陌陌,且估值 2 亿美元。对此,陌陌方面证实已经完成 B 轮融资,但是投资方和投资金额不便透露。

On August 23, 2012, according to netizens, Alibaba’s $40 million strategic investment in Momo was valued at $200 million. In this regard, Momo confirmed that it has completed round B financing, but the investor and investment amount are not disclosed.

2012 年 8 月 25 日,陌陌 CEO 唐岩接受媒体采访,承认已经完成 B 轮融资估值 1 亿美金,并且表示陌陌商业模式清晰。

On August 25, 2012, Tang Yan, CEO of Momo, admitted to the media that it had completed round B financing with a value of US $100 million, and said that the business model of Momo was clear.

2012 年 10 月 6 日,陌陌 2.0 正式上线,推出基于地理位置的群组功能。

On October 6, 2012, Momo 2.0 officially went online and launched the group function based on geographical location.

2012 年 10 月 12 日,陌陌完成 B 轮融资 估值约 1 亿美元。据悉,此轮融资由两家著名投资机构领投,而华兴资本则是此次融资的独家财务顾问。

On October 12, 2012, Momo completed round B financing with an estimated value of about $100 million. It is reported that this round of financing is led by two famous investment institutions, and Huaxing capital is the exclusive financial consultant of this financing.

2012 年 12 月 14 日,苹果公布了 App Store2012 年度精选榜单,陌陌成为了精选应用 TOP20 之一。

On December 14, 2012, Apple released the app store2012 annual selection list, and Momo became one of the top 20 selected applications.

2013 年 1 月 17 日,陌陌 3.0 版本发布。新增了地点留言板以及好友动态等功能。

On January 17, 2013, Momo version 3.0 was released. New location message board and friends’ news.

2013 年 3 月 12 日,陌陌用户数突破 3000 万。

On March 12, 2013, the number of users of Momo exceeded 30 million.

2013 年 4 月 24 日,在由艾瑞咨询举办的 2012-2013 中国移动互联网应用评选活动上,陌陌获得中国移动互联网应用年度最具创新力大奖。13 年 4 月 15 日,陌陌 3.4 版本上线。新增附近群组搜索,创建好友间多人对话,微博好友推荐功能。

On April 24, 2013, at the 2012-2013 China Mobile Internet application selection held by iResearch, Momo won the most innovative award of China Mobile Internet application year. On April 15, 2013, Momo version 3.4 went online. Add search of nearby groups, create multi-person dialogue among friends, and Weibo friend recommendation function.

2013 年 4 月 26 日,由艾瑞咨询集团主办的 2013 iResearch Awards 金瑞奖揭晓,陌陌获得中国移动互联网年度最佳创新力奖。

On April 26, 2013, the 2013 iResearch awards gold medal hosted by iResearch consulting group was announced, and Momo won the best innovation award of China Mobile Internet.

2013 年 4 月 29 日,陌陌推出首支平面广告”我是陌陌分之一”,分别由被《Time》评选为亚洲涂鸦第一人的 MC 仁、原创女性说唱歌手呆宝静、独立摄影师编号 223、公益创业家安猪、刺青师大飞、锤子科技设计师 Nod Young 拍摄。

On April 29, 2013, Momo launched its first print advertisement, “I am one of Momo”, which was shot by MC Ren, the first Asian graffiti artist named by time, the original female rapper, Tu Baojing, the independent photographer No. 223, the public entrepreneur an Zhu, the tattoo master Dafei and hammer technology designer nod young.

2013 年 5 月 15 日,陌陌推出首款视频宣传片“我是陌陌分之一”。视频收录了五位真实且个性的人物故事,分别由被《Time》评选为亚洲涂鸦第一人的 MC 仁、原创女性说唱歌手呆宝静、独立摄影师编号 223、公益创业家安猪、刺青师大飞讲述他们的陌陌故事。

On May 15, 2013, Momo launched its first video promotional film, “I am one part of Momo”. The video includes five true and personal stories, which are told by MC Ren, the first Asian graffiti artist selected by time, the original female rapper, Tu Baojing, the independent photographer No. 223, the public entrepreneur an Zhu, and the tattoo teacher Dafei.

2013 年 6 月 1 日-6 月 2 日,陌陌走进西安草莓音乐节;2013 年 6 月 10 日-6 月 11 日,陌陌走进武汉草莓音乐节。线上开展“我是陌陌分之一,晒附近群组”的活动,线下通过“搭讪广场”,借助陌陌移动应用开展互动活动,搭建了陌陌用户与大众沟通的平台。

From June 1 to June 2, 2013, Momo entered Xi’an strawberry Music Festival; from June 10 to June 11, 2013, Momo entered Wuhan strawberry Music Festival. Online activities of “I’m one of the strangers, basking in the nearby groups” are carried out. Offline activities are carried out through “chat up square” with the help of the mobile application of strangers, and a communication platform between strangers and the public is built.

2013 年 6 月 27 日,陌陌 4.0 版本上线。新增了陌陌表情商城及会员服务,并在网络、发消息、留言、设置等多个地方做了一系列优化。

On June 27, 2013, Momo version 4.0 went online. It has also added a new expression mall and member services, and has made a series of optimizations in the network, sending messages, leaving messages, setting and other places.

2013 年 7 月 8 日,陌陌用户数突破 5000 万,群组数突破 70 万。

On July 8, 2013, the number of users and groups exceeded 50 million and 700000 respectively.

2013 年 9 月 17 日,陌陌发布 Windows Phone 8 版。

On September 17, 2013, Momo released Windows Phone 8.

2013 年 10 月 22 日,陌陌发布 4.4 版本。

On October 22, 2013, Momo released version 4.4.

2013 年 11 月 13 日,陌陌科技 CEO 唐岩在其微博上宣布,经过两年三个月,陌陌注册用户数已突破 8000 万。其中包括日活跃用户数达 1300 万,月活用户达 3500 万,日均消息 5 亿条;140 万个群组,日均群消息 1.5 亿,每天留言 800 万条;新上线陌陌吧日均贴数 100 万条;首款联运游戏一周下载量达 200 万。此外,唐岩还表示,“我们不亏钱了”。

On November 13, 2013, Tang Yan, CEO of Momo technology, announced on his microblog that after two years and three months, the number of registered users of Momo has exceeded 80 million. Including 13 million daily active users, 35 million monthly active users, and 500 million daily messages; 1.4 million groups, 150 million daily group messages, and 8 million messages per day; 1 million new online Momo bar posts per day; and 2 million downloads of the first intermodal game per week. In addition, Tang said, “we are not losing money.”.

2013 年 11 月 20 日,陌陌发布了最新的 4.6 安卓版和 iOS 越狱版。新版增加了多图上传功能,支持分享到微信朋友圈,同时对群组、陌陌吧、附近活动等功能进行了升级优化。

On November 20, 2013, Momo released the latest 4.6 Android version and IOS jailbreak version. In the new version, multi map upload function is added to support sharing to wechat friends circle, and functions such as group, Momo bar and nearby activities are upgraded and optimized.

2013 年 11 月 26 日,DCCI 举办的“APP100—2013 中国移动应用隐私安全榜”榜单发布,陌陌科技获得通讯社交类隐私安全奖。

On November 26, 2013, DCCI released the list of “app100-2013 China Mobile Application privacy security list”, and Momo technology won the communication social privacy security award.

2014 年 2 月 7 日,陌陌注册用户突破 1 亿,月活跃用户 4000 万,付费会员 100 万。上线不到 1 个月的第三款联运游戏《陌陌争霸》激活用户已突破 140 万,月流水超过 1200 万人民币。

On February 7, 2014, registered users of Momo exceeded 100 million, monthly active users were 40 million, and paid members were 1 million. In less than one month, the third online intermodal game “battle for supremacy” has activated more than 1.4 million users and monthly running water of more than 12 million yuan.

2014 年 3 月 17 日,移动社交应用陌陌最新版 4.10 正式发布,iOS 和 Android 版本同时上线。新版增加阅后即焚、短视频以及个人资料添加书籍、电影、音乐信息等功能。

On March 17, 2014, the latest version of mobile social application Momo 4.10 was officially released, and IOS and Android versions were launched at the same time. In the new version, the functions of burning after reading, short video and adding books, movies, music information to personal data are added.

2014 年 4 月 12 日,陌陌 4.11 安卓版和 iOS 版同时发布,新增群游戏谁是卧底。

On April 12, 2014, the Android and IOS versions of Momo 4.11 were released at the same time, adding group game who is undercover.

2014 年 5 月 1 日,陌陌正式发布了“总有新奇在身边”系列品牌广告,并在北京、上海、广州、深圳、成都五大城市的地铁站、公交候车站以及出租车进行了大规模投放,该系列广告也同时亮相北京、上海两地的草莓音乐节。

On May 1, 2014, Momo officially released a series of brand advertisements of “always have novelty around”, which were put into mass production in subway stations, bus terminals and taxis in Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu. The series of advertisements also appeared in strawberry music festivals in Beijing and Shanghai.

2014 年 5 月 16 日,陌陌与全球顶尖专业技术团队合作,通过图像识别、行为识别、客户端加密等多角度对敏感信息进行多维度的监控、排查、过滤、审核,建立异常信息特征库。

On May 16, 2014, Momo cooperated with the world’s top professional and technical team to conduct multi-dimensional monitoring, troubleshooting, filtering and auditing of sensitive information through image recognition, behavior recognition, client encryption and other perspectives, and establish an abnormal information feature database.

2014 年 6 月 30 日,陌陌总注册用户突破 1.48 亿,月度活跃用户超过 5234 万,陌陌总群组总数超过 356 万。

On June 30, 2014, the total registered users of Momo exceeded 148 million, monthly active users exceeded 52.34 million, and the total number of Momo groups exceeded 3.56 million.

2014 年 7 月 10 日,陌陌在 5.0 版本中引入“星级功能”,将用户划分为不可信用户、一星到五星 6 个等级,引入用户信用体系,过滤垃圾信息骚扰。

On July 10, 2014, Momo introduced “star function” in version 5.0, dividing users into untrusted users, one to five-star six grades, introducing user credit system, filtering spam information harassment.

2014 年 7 月 14 日,以“总有新奇在身边”为主题的陌陌品牌宣传片在全国各大卫视、院线、楼宇以及视频平台推出。本支宣传片是继陌陌首波“总有新奇在身边”系列户外及网络广告后对陌陌品牌形象的进一步解读,倡导人们打破社交壁垒,发现身边的新奇。

On July 14, 2014, Momo brand promotion film with the theme of “always have novelty around” was launched in major satellite TV, cinema, buildings and video platforms across the country. This promotional film is a further interpretation of the brand image of Momo after the first wave of “always have novelty around” outdoor and online advertisements of Momo, advocating people to break social barriers and find novelty around them.

2014 年 8 月 20 日,陌陌正式上线全新功能“到店通”,开启移动社交商业全新模式。“到店通”是陌陌为线下商家提供线上广告平台,商家可按照地理位置进行精准投放,并且和用户实时互动。

On August 20, 2014, Momo officially launched a new function “go to shop”, which opened a new mode of mobile social business. “Shop to shop” is an online advertising platform provided by Momo for offline businesses. Businesses can launch accurately according to their geographical location and interact with users in real time.

2014 年 11 月 8 日,陌陌公开向美国证券交易委员会(SEC)提交 IPO(首次公开募股)申请,拟融资 3 亿美元。招股书显示,陌陌计划在纳斯达克挂牌上市,股票交易代码暂定为“MOMO”。

On November 8, 2014, Momo submitted an IPO (initial public offering) application to the US Securities and Exchange Commission (SEC) to raise US $300 million. According to the prospectus, Momo plans to be listed on Nasdaq, with the tentative stock exchange code of “Momo”.

2014 年 11 月 11 日消息,陌陌向美国证券交易委员会(SEC)提交了 F-1/A 招股书增补文件,公布了 2014 年前 9 个月的业绩。

On November 11, 2014, Momo submitted the supplement to the F-1 / a prospectus to the U.S. Securities and Exchange Commission (SEC), announcing its performance in the first nine months of 2014.

文件显示,截至 2014 年 9 月 30 日的前 9 个月,陌陌总净营收为 2620.5 万美元,2013 年同期为 81.7 万美元。其中,会员营收为 1785.3 万美元,2013 年同期为 75.9 万美元;移动游戏营收为 689.1 万美元,2013 年同期为零;其它服务营收为 146.1 万美元,2013 年同期为 5.8 万美元。

According to the document, the total net revenue of Momo in the first nine months as of September 30, 2014 was US $26.205 million, compared with us $817000 in the same period of 2013. Among them, the revenue of members was US $17.853 million, which was US $759000 in the same period of 2013; the revenue of mobile games was US $6.891 million, which was zero in the same period of 2013; the revenue of other services was US $1.461 million, which was US $58000 in the same period of 2013.

2014 年前九个月,陌陌总成本和支出为 4938.6 万美元,2013 年同期为 710.3 万美元。

In the first nine months of 2014, the total cost and expenditure of Momo was US $49.386 million, compared with us $7.103 million in the same period of 2013.

其中,营收成本为 1039.1 万美元,2013 年同期为 119.8 万美元;研发支出为 522.2 万美元,2013 年同期为 233 万美元;销售和营销支出为 2621.4 万美元,2013 年同期为 152.1 万美元;总务和行政支出为 755.9 万美元,2013 年同期为 205.4 万美元。

Among them, the revenue cost is US $10.391 million, US $1.198 million in the same period of 2013; the R & D expenditure is US $5.222 million, US $2.33 million in the same period of 2013; the sales and marketing expenditure is US $26.214 million, US $1.521 million in the same period of 2013; the general and administrative expenditure is US $7.559 million, US $2.054 million in the same period of 2013.

陌陌 2

Mo Mo 2


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