汉英对照:
Chinese-English Translation:
趣头条一款新形式的资讯阅读软件，以平台、媒体和共赢的方式。以移动应用为载体进行内容创造、资讯阅读，提供更多有用、有趣、有益的内容给大家。
Interesting headlines a new form of information reading software, in a way of platform, media and win-win. With mobile applications as the carrier for content creation and information reading, we can provide more useful, interesting and beneficial content for you.
“趣头条”是一款上海基分文化传播有限公司开发的 APP。团队致力通过大数据算法和云计算等技术，为用户提供内容及服务。
“Interesting headlines” is an app developed by Shanghai Jifen Culture Communication Co., Ltd. The team is committed to providing users with content and services through big data algorithm, cloud computing and other technologies.
2018 年 8 月 18 日，趣头条提交美国 IPO 申请。9 月 14 日晚间，趣头条正式挂牌纳斯达克交易所。
On August 18, 2018, the headline submitted an application for IPO in the United States. On the evening of September 14, the headline was officially listed on NASDAQ.
2019 年 6 月，上海市市场监管局约谈趣头条等曾宣称“看新闻能赚钱”的资讯类平台，要求相关企业加强广告发布前审查把关，杜绝发布虚假违法广告；同时提醒消费者，不要轻信此类玩手机、刷微信轻松赚钱的广告，以免上当受骗。
In June 2019, Shanghai Municipal Market Supervision Bureau interviewed the information platform which once claimed that “reading news can make money”, and asked relevant enterprises to strengthen the examination and control before advertisement release, and put an end to publishing false and illegal advertisements; at the same time, it reminded consumers not to trust such advertisements that play mobile phones and swipe wechat to make money easily, so as to avoid being cheated.
2019 年 11 月，上海基分文化传播有限公司获国家互联网信息办公室颁发《互联网新闻信息服务许可证》。
In November 2019, Shanghai Jifen Culture Communication Co., Ltd. was granted “Internet news information service license” by the state Internet information office.
2020 年 3 月 18 日趣头条发布了 2019 年第四季度及全年财报。趣头条 2019 年第四季度营业收入 16.58 亿元，高于公司此前最乐观的收入预期 16.2 亿元，同比增长 25%。2019 年 55.7 亿元，同比增长 84.3%。
On March 18, 2020, interesting headlines released the fourth quarter and full year financial statements of 2019. In the fourth quarter of 2019, the operating revenue of headline was 1.658 billion yuan, higher than the company’s previous most optimistic revenue expectation of 1.62 billion yuan, up 25% year on year. In 2019, 5.57 billion yuan, a year-on-year increase of 84.3%.
发展历程
development history
2016 年 6 月 8 日，趣头条 1.0 正式上线。
On June 8, 2016, headline 1.0 was officially launched.
2017 年 3 月，趣头条 2.0 版本上线后，同期趣头条在 Cheeth Lab 资讯类应用排行榜上排名第 11。
In March 2017, after the launch of the 2.0 version of the headline, the headline ranked 11th on the cheeth lab information application ranking list.
2017 年 6 月 8 日，趣头条上线一周年，在 OPPO 应用商店排行第 4、Vivo 应用商店排行第 5。App Store 资讯类排行免费应用中一度排行 NO.4。
On June 8, 2017, the first anniversary of the launch of funny headlines ranked 4th in oppo app store and 5th in vivo app store. App store ranked No.4 among free apps.
2018 年 3 月 16 日，趣头条宣布完成超过 2 亿美元 B 轮融资，由腾讯领投，尚珹资本、顺为资本、小米、华新致远、创伴投资、光源资本等跟投，A 轮投资人跟投，整体投后估值超过 16 亿美元。光源资本担任本轮融资独家财务顾问。
On March 16, 2018, funny headlines announced that it had completed more than 200 million US dollars of round B financing, led by Tencent, followed by Sunway capital, Shunwei capital, Xiaomi, Huaxin Zhiyuan, Chuangyang investment, light source capital, etc., followed by round a investors, with an overall post investment valuation of more than 1.6 billion US dollars. Light capital is the exclusive financial consultant of this round of financing.
2018 年 8 月 18 日，趣头条提交美国 IPO 申请，有意在纳斯达克挂牌交易，代码为“QTT”，花旗集团、德意志银行、招商证券（香港）和瑞士银行为承销商，计划融资最高 3 亿美元。
On August 18, 2018, funny headlines submitted an application for IPO in the United States, intending to list on NASDAQ with the code of “qtt”. Citigroup, Deutsche Bank, China Merchants Securities (Hong Kong) and Swiss bank are underwriters, and they plan to raise up to $300 million.
2018 年 9 月 14 日晚间，趣头条正式挂牌纳斯达克交易所。
In the evening of September 14, 2018, the headline was officially listed on NASDAQ.
2019 年一季度，趣头条经调整每 ADS 亏损 2.51 元人民币，市场预期亏损 2.60 元人民币。一季度净营收 11.2 亿元人民币，市场预期 10.9 亿元人民币。
In the first quarter of 2019, the loss of interest headlines per ads is adjusted to 2.51 yuan, and the expected loss of the market is 2.60 yuan. The net revenue in the first quarter is 1.12 billion yuan, and the market expects 1.09 billion yuan.
2019 年 7 月 20 日，据国家企业信息信用公示系统显示，澎湃新闻已正式入股趣头条。
On July 20, 2019, according to the national enterprise information and credit publicity system, surging news has been officially listed in the headlines.
2019 年 11 月 27 日据上海市人民政府新闻办公室官网消息，上海基分文化传播有限公司由国家互联网信息办公室颁发《互联网新闻信息服务许可证》，准许其从事互联网新闻信息转载、传播平台服务。
On November 27, 2019, according to the official website of the Information Office of Shanghai Municipal People’s government, Shanghai Jifen Culture Communication Co., Ltd. was granted the Internet news information service license by the state Internet information office to engage in Internet news information reprint and communication platform services.
2019 年 12 月 4 日，趣头条(QTT.US) Q3 营收 14.07 亿元，高于市场预期。
On December 4, 2019, the revenue of qtt.us Q3 was 1.407 billion yuan, higher than the market expectation.
软件介绍
Software introduction
趣头条致力于打造一款新形式的资讯阅读软件，以平台、媒体和共赢的方式。以移动应用为载体进行内容创造、资讯阅读，提供更多有用、有趣、有益的内容给大家。
Interest headlines is committed to creating a new form of information reading software, in a way of platform, media and win-win. With mobile applications as the carrier for content creation and information reading, we can provide more useful, interesting and beneficial content for you.
原创内容：通过与媒体和 PGC 的合作，趣头条获得原创内容。
Original content: through the cooperation with the media and PGC, the original content will be obtained by interesting headlines.
个性化推荐：国内专家与硅谷科学家联手，以大数据为支撑，为用户推荐特色阅读内容。
Personalized recommendation: domestic experts and Silicon Valley scientists work together to recommend featured reading content for users based on big data.
应用特色
Application features
独特算法
Unique algorithm
趣头条推荐系统，依据用户属性进 knn 聚类，对用户兴趣深度挖掘，使用 lda 主题模型对文章进行分类，使用深度神经网络模型训练 doc2vec(文本分析下的情感分析，从文字中自动识别出人们对特定主题的主观看法、情绪以及态度等等)。离线计算使用 svd 矩阵分解和 item base 协同过滤，生成个性化推荐文章集，线上实时使用 LR 预测模型，通过点击反馈对推荐结果进行重排序。将人群和文章进行分类，将用户喜欢的文章推荐给用户。
Interest headlines recommendation system, according to user attributes into KNN clustering, deep mining of user interest, using LDA topic model to classify articles, using depth neural network model to train doc2vec (emotion analysis under text analysis, automatically identify people’s subjective views, emotions and attitudes on specific topics from the text, etc.). Offline computing uses SVD matrix decomposition and item base collaborative filtering to generate personalized recommendation article set. Online real-time use LR prediction model, and reorder recommendation results by clicking feedback. Classify people and articles, and recommend articles that users like to users.
独特运营
Unique operations
把握聚合内容趋势的基础下，趣头条还满足用户获取资讯个性化、社交化、本地化的需求。通过 PGC 强力扶持计划，吸纳了一大批时尚类、生活类大 V、权威媒体、企业组织等类型的自媒体、内容创作方入驻。
On the basis of grasping the trend of aggregate content, interest headlines also meet the needs of personalized, social and localized access to information. Through the PGC strong support plan, a large number of self media and content creators of fashion, lifestyle, authoritative media, enterprise organizations and other types are attracted to settle in.
功能介绍
Function introduction
【实时资讯】
[real time information]
【精彩评论】
[excellent comments]
【原创栏目】
[original column]
【话题 PK】
[Topic PK]
【趣味视频】
[funny video]
【个性推荐算法】
[personalized recommendation algorithm]
【活动送不停】
[continuous activity delivery]
领导团队
Leadership team
谭思亮：趣头条创始人兼董事长
Tan siliang: founder and chairman of funny headlines
毕业于清华大学和中科院，曾任职雅虎、51.com、若邻网高管，后担任盛大广告业务负责人。作为连续创业者，他创立的第一家广告技术公司在不到两年的时间内估值增长到数亿美金并实现上市公司并购重组。基于对互联网的理解和战略洞察，成功创立和孵化了包括趣头条在内一系列快速增长的互联网公司；此外作为一名投资人，一直聚焦互联网领域，已成功投资和并购了多家海内外互联网技术公司。
Graduated from Tsinghua University and Chinese Academy of Sciences, he once worked as an executive of Yahoo, 51.com and Ruoling, and later served as the head of Shanda advertising business. As a serial entrepreneur, his first advertising technology company has grown to hundreds of millions of dollars in less than two years and realized M & A of listed companies. Based on the understanding of the Internet and strategic insight, we have successfully created and incubated a series of fast-growing internet companies, including funny headlines; in addition, as an investor, we have been focusing on the Internet field, and have successfully invested in and acquired a number of Internet technology companies at home and abroad.
李磊：趣头条创始人兼首席执行官
Li Lei: founder and CEO of funny headlines
进入互联网行业 12 年，职业生涯曾在 51.com、盛大管理层任职。2016 年，李磊抓住移动内容分发的风口带领团队成立趣头条项目，瞄准了移动资讯在用户和内容上的新蓝海。2017 年 6 月，趣头条在 App Store 资讯类排行榜迅速提升到第 4 位，成为移动互联网新的流量入口和移动资讯平台级应用。
He has been in the Internet industry for 12 years and has worked in 51.com and Shanda management. In 2016, Li Lei seized the opportunity of mobile content distribution and led the team to set up a headline project, aiming at the new blue ocean of mobile information in users and content. In June 2017, funny headlines quickly rose to the fourth place in the app store information ranking, becoming a new traffic portal and mobile information platform application of mobile Internet.
Apple：首席营销官
Apple: Chief Marketing Officer
2019 年 9 月 23 日，趣头条迎来 CMO（首席营销官）Apple，Apple 负责趣头条商业化销售运营方向。
On September 23, 2019, CMO (Chief Marketing Officer) apple was introduced to the headlines, and apple was responsible for the commercial sales operation direction of the headlines.
相关事件
Related events
2018 年 4 月，《财经》杂志发现在国内移动内容聚合资讯平台趣头条上，冒用《财经》杂志名义开设账号，该账号在未经《财经》杂志许可的情况下，擅自转载了多篇《财经》杂志的文章。经过调查取证，从 2017 年底至 2018 年 5 月，趣头条平台未经授权擅自转载《财经》杂志 290 余篇稿件。5 月，《财经》杂志向趣头条发函，要求停止侵权、公开道歉并赔偿损失。6 月 11 日，《财经》杂志向北京市朝阳区法院提起诉讼，起诉趣头条 9 起著作权侵权案，1 起不正当竞争案。
In April 2018, Caijing found that on the headline of the domestic mobile content aggregation information platform, Caijing opened an account in the name of Caijing magazine, which reprinted several articles of Caijing magazine without the permission of Caijing magazine. After investigation and evidence collection, from the end of 2017 to may 2018, more than 290 articles of Caijing magazine were reproduced on the headline platform without authorization. In May, Caijing sent a letter to the headline of interest, asking for cessation of infringement, public apology and compensation for losses. On June 11, Caijing filed a lawsuit with Chaoyang District Court of Beijing, suing nine copyright infringement cases and one unfair competition case.
2018 年 9 月 14 日，《财经》杂志向北京市互联网法院起诉“趣头条”的运营主体上海基分文化传播有限公司，要求该公司停止侵权、赔礼道歉并赔偿损失。
On September 14, 2018, Caijing magazine sued Shanghai Jifen Culture Communication Co., Ltd., the operating subject of “funny headlines”, to Beijing Internet court, asking the company to stop infringing, apologize and compensate for the loss.
2018 年 11 月 22 日 CCTV-1《生活圈》栏目携手移动内容平台趣头条 APP 发起征集活动，主题为“第一次见丈母娘送啥小礼物”，以此向观众和网友传达“关爱父母，心怀感恩”的观念。
On November 22, 2018, CCTV-1 “life circle” column and mobile content platform funny headline app launched a solicitation activity, the theme of which is “what little gift to see mother-in-law for the first time”, in order to convey the concept of “caring for parents, feeling grateful” to the audience and netizens.
2018 年 11 月 29 日央视记者调查曝光趣头条以“刷新闻赚现金”的噱头，以现金补贴鼓励用户阅读、转发并推荐好友下载，看似收获了用户时长和忠诚度，却由于传播内容的低俗、低质，侵害了消费者的利益，甚至触碰了法律的底线。
On November 29, 2018, CCTV reporters investigated and exposed the funny headlines with the gimmick of “swiping news to earn cash”, encouraging users to read, forward and recommend friends to download with cash subsidies, which seems to gain users’ time and loyalty. However, due to the vulgar and low quality of the content, it infringes the interests of consumers and even touches the bottom line of the law.
2018 年 11 月 27 日因认为北京弘邦君达科技有限公司使用“哇趣头条”作为其 APP 及官方网站名称的行为构成不正当竞争，“趣头条”APP 经营者上海基分文化传播有限公司将该公司诉至法院，要求其立即停止使用“哇趣头条”作为其软件名称或者作为其软件的官方网站名称的行为、消除影响并赔偿经济损失及合理支出费用 150 万元。日前，海淀法院受理了此案。
On November 27, 2018, Beijing Hongbang Junda Technology Co., Ltd. considered that the use of “wow headlines” as the name of its app and official website constituted unfair competition, “funny headlines” app The operator Shanghai Jifen Culture Communication Co., Ltd. sued the company to the court, demanding that it immediately stop using “wow headline” as its software name or the official website name of its software, eliminate the impact and compensate for economic losses and reasonable expenses of 1.5 million yuan. Recently, Haidian court accepted the case.
2018 年 11 月 29 日，趣头条在北京举办了首届“趣生态大会”，趣头条创始人谭思亮表示在未来趣头条将下定决心将做好内容建设，在快车道上下慢功夫。
On November 29, 2018, fun headlines held the first “fun ecology conference” in Beijing. Tan siliang, the founder of fun headlines, said that in the future, fun headlines will be determined to do a good job in content construction and slow down in the fast lane.
2018 年 12 月，趣头条入选人民日报社主办的 2018 中国品牌论坛“2018 年度中国品牌案例”；
In December 2018, interesting headlines were selected into the 2018 China Brand Forum “2018 China brand case” hosted by people’s daily;
2018 年 12 月 27 日，新华社携手趣头条共建智能大数据平台；
On December 27, 2018, Xinhua News Agency joined hands with funny headlines to build an intelligent big data platform;
2018 年 12 月，趣头条总编辑肖厚君在第六届中国新兴媒体产业融合发展大会上表示：“趣头条利用新兴技术，通过传递有价值的内容，帮助用户跨越信息差距。
In December 2018, Xiao Houjun, chief editor of funny headlines, said at the 6th China emerging media industry integration development conference: “funny headlines use emerging technologies to help users cross the information gap by delivering valuable content.
2018 年，趣头条推荐的“家乡代言人”入选北京卫视的“2018 年的那些暖心瞬间”。“家乡代言人”是趣头条推出一个长期的正能量计划，希望通过内容平台和产品、技术的力量，寻找 100 位“家乡代言人”。
In 2018, the “hometown spokesperson” recommended by funny headlines was selected as “those warm moments in 2018” of Beijing Satellite TV. “Hometown spokesperson” is a long-term positive energy plan launched by funny headlines, hoping to find 100 “hometown spokesmen” through the strength of content platform, products and technology.
2018 年 12 月 29 日上午，在工业和信息化部信息通信管理局部署下，中国互联网协会通过技术检测以及用户举报发现，趣头条 APP 存在过度收集用户个人信息、未经用户同意收集使用用户个人信息等问题。要求企业尽快与中国互联网协会联系，确认收集、使用用户个人信息方面存在的问题，下一步将进行专门约谈并通告。
In the morning of December 29, 2018, under the deployment of the information and communication administration of the Ministry of industry and information technology, China Internet association found through technical testing and user reporting that there were problems such as excessive collection of user’s personal information and collection and use of user’s personal information without user’s consent in the headline app. Enterprises are required to contact China Internet association as soon as possible to confirm the problems existing in the collection and use of users’ personal information, and the next step will be a special interview and announcement.
2019 年 1 月，趣头条宣布正式启动“脱贫攻坚战暖阳行动”，未来两年将总投入价值 10 亿的平台资源，助推国家扶贫开发工作重点县、深度贫困地区、革命老区贫困县打赢脱贫攻坚战。
In January 2019, funny headlines announced the official launch of “poverty alleviation and warm sun action”. In the next two years, it will invest a total of 1 billion platform resources to help the key counties of national poverty alleviation and development work, deep poverty-stricken areas, and poverty-stricken counties in old revolutionary base areas win the battle of poverty alleviation.
2019 年 1 月 11 日，趣头条联合人民日报党媒平台、央广网、大河报等 54 家媒体，在其 APP 平台开设“幸福回家路”专题，布局五大主题关注春运，包含春运资讯、暖心瞬间、春运守护人、图说春运、春节闯情关等。
On January 11, 2019, interesting headlines, together with 54 media such as the party media platform of the people’s daily, cctv.com and Dahe Daily, set up the theme of “happy home road” on their app platform, with five themes focused on the Spring Festival festival, including the spring festival information, warm heart moment, Spring Festival guardian, figure and talk about the Spring Festival, Spring Festival adventure, etc.
2019 年 3 月 13 日，趣头条暖阳行动为河南省鲁山县的特产“鲁山野猪”拍摄了一支扶贫动画——《特产卖萌鲁山野猪》上线
On March 13, 2019, the headline warm sun action shot a poverty alleviation animation for the special product “Lushan Wild boar” in Lushan County, Henan Province – “selling cute Lushan Wild boar with special products” online
2019 年 3 月 14 日，趣头条“脱贫攻坚战暖阳行动“发布了第二支扶贫动画片——《特产卖萌 郏县红牛》，采用活泼有趣的动画形式，以郏县红牛第一人称的视角，讲述了郏县红牛健美身材背后的秘密。
On March 14, 2019, the headline “poverty alleviation and warm sun action” released the second poverty alleviation cartoon – “selling cute red bull in Jiaxian county” in the form of lively and interesting animation. From the perspective of the first person of red bull in Jiaxian County, it tells the secret behind the body building of Red Bull in Jiaxian county.
2019 年 3 月 18 日，趣头条与小米集团旗下品牌 Redmi 达成战略合作
On March 18, 2019, funny headlines reached a strategic cooperation with redmi, a brand of Xiaomi group
2019 年 3 月 28 日，趣头条宣布获得阿里巴巴 1.71 亿美元投资
On March 28, 2019, funny headlines announced that Alibaba had invested $171 million
2019 年 3 月，世界综合格斗赛事 UFC 宣布与趣头条达成 2 年短视频合作
In March 2019, UFC announced a two-year short video cooperation with funny headlines
2019 年 4 月 3 日，趣头条总裁刘安逸发表《解码新兴市场 撬动最大增量》的主题演讲，首度揭秘趣头条在新兴市场服务创新上的三大核心能力，将健康、养生、育儿频道的流量提供给专业机构和权威专家，赋予用户新的认知和观念
On April 3, 2019, Liu Anyi, the president of funny headlines, delivered a keynote speech “decoding emerging markets and leveraging the largest increment”. For the first time, he revealed the three core capabilities of funny headlines in emerging market service innovation, provided the traffic of health, health care and parenting channels to professional institutions and authoritative experts, and gave users new cognition and ideas
2019 年 4 月 8 日，趣头条“脱贫攻坚战暖阳行动”在官方 APP 上线了一
On April 8, 2019, the headline “poverty alleviation and warm sun action” was launched on the official app
