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【速搜问答】喜马拉雅是什么

问答 admin 1个月前 (04-27) 60次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

喜马拉雅是知名音频分享平台,定位为 UGC(用户原创内容)模式的喜马拉雅除了拥有海量的节目音频之外,也已成为音频创作者最集中、最活跃的平台。

Himalaya is a well-known audio sharing platform. In addition to the massive program audio, Himalaya, which is positioned as UGC (user original content) mode, has become the most centralized and active platform for audio creators.

喜马拉雅是知名音频分享平台,总用户规模突破 6 亿,2013 年 3 月手机客户端上线,两年多时间手机用户规模已突破 2 亿,成为国内发展最快、规模最大的在线移动音频分享平台。2014 年内完成了 2 轮高额融资,为进一步领跑中国音频领域奠定了雄厚的资金实力。截至 2015 年 12 月,喜马拉雅音频总量已超过 1500 万条,单日累计播放次数超过 5000 万次。在移动音频行业的市场占有率已达 73%。

Himalaya is a well-known audio sharing platform, with a total user size of more than 600 million. In March 2013, the mobile phone client was launched. In more than two years, the mobile phone user scale has exceeded 200 million, becoming the fastest-growing and largest online mobile audio sharing platform in China. In 2014, two rounds of high-value financing were completed, which laid a solid financial strength for further leading the audio field in China. As of December 2015, the total number of Himalayan audio has exceeded 15 million, and the cumulative number of single day plays has exceeded 50 million. The market share in the mobile audio industry has reached 73%.

喜马拉雅同时支持 IPhone、IPad、Android、Windows Phone、车载终端、台式电脑、笔记本等各类智能手机和智能终端。

Himalaya also supports iPhone, iPad, Android, Windows Phone, car terminal, desktop computer, notebook and other smart phones and smart terminals.

2017 年 11 月 8 日,喜马拉雅入选时代影响力·中国商业案例 TOP30。2018 年 8 月 8 日,喜马拉雅获金运奖最佳活动创意奖。

On November 8, 2017, Himalayas was selected as the top 30 of times influence · Chinese business cases. On August 8, 2018, Himalayas won the best activity Creativity Award of Golden Sports Award.

所属公司

Affiliated company

上海喜马拉雅科技有限公司是国家高度重视的新经济龙头企业、独角兽企业,总部位于上海市浦东张江高科技园区。旗下拥有中国领先的音频分享平台喜马拉雅,手机用户超过 6 亿。同时,喜马拉雅还拥有超过 5000 万的海外用户,是中国文化出海的中坚阵地。

Shanghai Himalaya Technology Co., Ltd. is a leading enterprise of new economy and unicorn enterprise highly valued by the state. Its headquarter is located in Zhangjiang High Tech Park, Pudong, Shanghai. It owns Himalaya, China’s leading audio sharing platform, with more than 600 million mobile phone users. At the same time, Himalayas also has more than 50 million overseas users, which is the backbone of Chinese culture.

喜马拉雅,以“用声音分享人类智慧”为使命,首创 PUGC 内容生态,不仅引领着音频行业的创新,同时也吸引了大量的文化和自媒体人投身音频内容创业,其中包括马东、吴晓波、高晓松、蔡康永、李开复、陈志武、郭德纲、冯仑、龚琳娜、华少、黄健翔等 8000 多位有声自媒体大咖和 700 万有声主播,他们共同创造了覆盖财经、音乐、新闻、商业、小说、汽车等 328 类过亿有声内容。不仅如此,新浪、福布斯、36 氪、三联生活周刊等 200 家媒体和阿里、百度、肯德基、杜蕾斯、欧莱雅等 3000 多家品牌也都纷纷入驻喜马拉雅。

Himalayas, with the mission of “sharing human wisdom with voice”, pioneered pugc content ecology, which not only led the innovation of audio industry, but also attracted a large number of cultural and self-Media people to engage in audio content entrepreneurship, including Ma Dong, Wu Xiaobo, Gao Xiaosong, Cai Kangyong, Li Kaifu, Chen Zhiwu, Guo Degang, Feng Lun, Gong Linna, Hua Shao, Huang Jianxiang and other 8000 A number of audio self media celebrities and 7 million audio anchors have jointly created 328 categories of over 100 million audio content covering finance, music, news, business, novels, automobiles, etc. Not only that, 200 media such as Sina, Forbes, 36 krypton, Sanlian Life Weekly and more than 3000 brands such as Ali, Baidu, KFC, Durex and L’Oreal have all settled in the Himalayas.

发展历程

development history

喜马拉雅组建于 2012 年 8 月,致力于在线音频分享平台的建设与运营,成为音频领域的 YouTube。

Himalaya group was established in August 2012, dedicated to the construction and operation of online audio sharing platform, becoming YouTube in the audio field.

旗下移动客户端“喜马拉雅 APP”于 2013 年 3 月上线,原计划首年实现 1000 万的用户规模,但实际上仅半年即达成千万用户目标。2014 年 5 月初,喜马拉雅激活用户突破 5000 万大关。而达到同样的用户规模,SoundCloud 则足足用了六年时间。

Its mobile client “Himalaya app” was launched in March 2013. It was originally planned to achieve 10 million users in the first year, but in fact, it only achieved 10 million users in half a year. In early May 2014, Himalayan activated users exceeded the 50 million mark. It took Soundcloud six years to reach the same user scale.

2014 年 5 月 22 日喜马拉雅宣布公司成功获得 1150 万美元的 A 轮风险投资,投资机构分别为 SIG(海纳亚洲)、KPCB(凯鹏华盈)、Sierra Ventures,成为中国互联网音频行业有史以来金额最大的融资个案。

On May 22, 2014, Himalaya announced that the company has successfully obtained a round of 11.5 million US dollars in venture capital, with investment institutions of sig (Haina Asia), KPCB (kaipenghuaying) and Sierra ventures, respectively, becoming the largest financing case in the history of China’s Internet audio industry.

在喜马拉雅勾画的产业链条里,出版社、作家、播主、粉丝、品牌将通过喜马拉雅平台联结在一起。喜马拉雅 FM 将助力打造由出版社电台和作家电台组成的出版社电台集群,通过粉丝效应迅速树立出版社品牌,实现经济效益的转化,通过网友打赏等方式实现变现。

In the industrial chain outlined in the Himalayas, publishers, writers, broadcasters, fans and brands will be connected through the Himalayan platform. Himalayan FM will help to build a publishing house radio group composed of Publishing House radio and writer radio, quickly establish the brand of publishing house through fan effect, realize the transformation of economic benefits, and realize the realization of cash through Internet users’ rewards and other ways.

2018 年 8 月,针对改善青少年近视的指示,呵护孩子的眼睛。“喜猫儿故事”APP 因此应运而生,它由国内知名的音频分享平台喜马拉雅目前正式推出的面向 0-12 岁儿童的故事音频平台。定位于“唯一一个平台式儿童内容 APP”,旨为孩子们呈现一个故事的世界,帮助塑造孩子面向未来的视野和格局。

In August 2018, we will take care of the children’s eyes according to the instruction of improving the myopia of teenagers. “Love cat story” app came into being. It is a story audio platform for 0-12-year-old children officially launched by Himalaya, a well-known audio sharing platform in China. Positioned as “the only platform app for children’s content”, it aims to present children with a world of stories and help shape children’s vision and pattern for the future.

用户规模

User scale

定位为 UGC(用户原创内容)模式的喜马拉雅除了拥有海量的节目音频之外,也已成为音频创作者最集中、最活跃的平台。2014 年 5 月初,喜马拉雅激活用户突破 5000 万大关,成为国内最大的在线音频分享平台。

In addition to massive program audio, Himalaya, which is positioned as UGC (user original content) mode, has become the most centralized and active platform for audio creators. At the beginning of May 2014, Himalayan activated users exceeded the 50 million mark, becoming the largest online audio sharing platform in China.

截止 2014 年 5 月,喜马拉雅通过认证的音频节目创作者已有 6000 多名;创建栏目 24 万个;音频总量近 300 万条;日均新增上传音频超过 1 万条。

As of May 2014, there are more than 6000 certified audio program creators, 240000 columns, nearly 3 million audio programs and over 10000 uploaded audio programs per day in Himalaya.

2015 年 1 月末,喜马拉雅官方表示,其用户群体已经达到 1.2 亿。

At the end of January 2015, Himalayan officials said that its user base had reached 120 million.

2015 年 9 月份,喜马拉雅官方表示,其用户群体已经达到 2 亿。

In September 2015, Himalayan officials said their user base had reached 200 million.

2019 年 10 月,平台开启青少年模式的用户累计超过 67 万。

In October 2019, more than 670000 users opened the youth mode on the platform.

软件特色

Software features

喜马拉雅不仅共享阅文集团所有版权。与中国出版集团、中信出版集团达成合作。其中包括马东、吴晓波、高晓松、蔡康永、陈志武、郭德纲、冯仑、龚琳娜、黄健翔,据艾媒数据报告,喜马拉雅占据了市场上 70%畅销书有声版权。

Himalayas not only shares the copyright of Yuewen group. Cooperate with China Publishing Group and CITIC publishing group. These include Ma Dong, Wu Xiaobo, Gao Xiaosong, Cai Kangyong, Chen Zhiwu, Guo Degang, Feng Lun, Gong Linna and Huang Jianxiang. According to AI media data, Himalayas accounts for 70% of the best-selling books in the market.

每天从清晨开始,数百万的用户通过喜马拉雅 APP、网站收听各种各样的音频节目。上下班路上、散步健身或是临睡前,都是音频得以最佳伴随的碎片时间和应用场景。在苹果 App Store 里,喜马拉雅的用户评论说:“早晨,喜马拉雅叫我起床真爽!”、“洗漱的时候,习惯把手机放在边上听新闻”、“上下班路上,听好玩的段子不无聊了”、“夜深了,有主播甜美的声音伴我入眠”……

Every morning, millions of users listen to various audio programs through Himalayan apps and websites. On the way to work, for a walk or before going to bed, it is the fragmented time and application scene that audio can best accompany. In the Apple App store, users in Himalaya commented: “in the morning, it’s nice for Himalaya to wake me up!” “When I wash, I always put my cell phone beside me to listen to the news”, “it’s not boring to listen to funny jokes on the way to work”, “it’s late at night, with the sweet voice of the host accompanying me to sleep”

内容简介

content validity

1、有声小说:武动乾坤、吞噬星空、遮天、甄嬛传、凡人修仙传、穿越小说、校园小说…

1. Voice Novels: Wudong heaven and earth, swallow the starry sky, cover the sky, legend of Zhen Huan, legend of mortals, through novels, campus novels

2、新闻谈话:飞鱼秀、锵锵三人行、zao 间新闻、海峡新干线、军情解码、直播港澳台、东方夜新闻、可凡倾听…

2. News talk: flying fish show, Qiang Qiang three people’s tour, Zao news, channel Shinkansen, military information decoding, live broadcast of Hong Kong, Macao and Taiwan, Oriental night news, Kefan listening

3、政党园地:共青团、新思想、十九大、普法知识、问政监督、学法规、发展历程、榜样故事…

3. Party Garden: the Communist Youth League, new ideas, the 19th national congress, knowledge of law popularization, political supervision, laws and regulations, development process, model stories

4、综艺节目:快乐大本营、康熙来了、天天向上、今晚 80 后、我爱记歌词、壹周立波秀、本山快乐营…

4. Variety show: happy base camp, Kangxi coming, day and day, after 80s tonight, I love to remember lyrics, one week Libo show, happy base camp of Benshan

5、相声评书小品:郭德纲 2012 最新相声、单田芳评书、三国演义、赵本山小品、侯宝林相全集…

5. Crosstalk storytelling Sketches: Guo Degang’s latest 2012 crosstalk, Shan Tianfang storytelling, romance of the Three Kingdoms, Zhao Benshan’s sketches, Hou Baolin’s complete works

6、音乐节目:中国好声音、声动亚洲、快乐女声、美国 Billboard 单曲榜、英国 UK 单曲榜…

6. Music programs: China’s good voice, voice Asia, happy girl, billboard singles list in the United States, UK singles list

7、教育培训:经济学人、疯狂英语 900 句、新概念英语全集、余世维讲座、翟鸿燊讲座…

7. Education and training: economist, Crazy English 900 sentences, new concept English complete works, Yu Shiwei lecture, Zhai Hongshen Lecture

8、财经证券:波士堂、财经郎眼、财富人生、头脑风暴、新财富非常道…

8. Financial securities: Bostan, financial Langyan, fortune life, brainstorming, new fortune extraordinary way

9、儿童故事:哈利波特、童话大王、灰姑娘、睡美人、一千零一夜、格林童话…

9. Children’s stories: Harry Potter, the king of fairy tales, Cinderella, sleeping beauty, one thousand and one nights, Grimm’s fairy tales

10、笑话大全:冷笑话、幽默笑话、爆笑笑话、笑话故事、经典笑话…

10. Joke Daquan: cold joke, humorous joke, pop joke, joke story, classic joke

11、健康养生:养生堂、食全食美、健康北京、百科全说、中医养生、职场健康、运动保健…

11. Health preservation: Yangshengtang, eating whole food beauty, healthy Beijing, encyclopedia all said, health preservation of traditional Chinese medicine, workplace health, sports health care

12、个性电台:萤火虫电台、花开电台、喜马拉雅好声音、声优女王山新、自撰自播的神秘…

12. Personality radio: Firefly radio, Huakai radio, Himalayan good voice, sonorous queen mountain new, self written and self broadcast mystery

13、广播剧场:周播剧、官方活动圈、红楼梦、西游爱情故事、仙剑奇侠传、狄仁杰断案新编、半生缘、破冰行动…

13. Broadcast Theater: Zhou broadcast drama, official activity circle, dream of the red chamber, love story of the journey to the west, legend of the swordsman, new edition of Di Renjie’s case, half life relationship, ice breaking action

大事件

Big events

123 知识狂欢节

123 knowledge Carnival

2016 年 11 月 24 日,喜马拉雅发布成立以来的首封公开信,宣布将于 12 月 3 日开启国内首个内容消费节“123 知识狂欢节”,号召重视知识的价值,并将在狂欢节前向所有用户派发总价值 2 亿元的“知识红包”。马东、吴晓波、湖畔大学等 850 位“知识网红”、超过 2000 个精品课程参与活动,所有用户都能够以 5 折或更低门槛获取到上述大咖的付费课程。12 月 3 日当天,所有用户可以在 0 点至 24 点的所有整点时刻参与“1 元秒杀”。喜马拉雅第三届“123 狂欢节”内容消费总额超过 4.35 亿。

On November 24, 2016, Himalayas issued its first open letter since its establishment, announcing that it will open the first domestic content consumption Festival “123 knowledge Carnival” on December 3, calling for attention to the value of knowledge, and will distribute a “knowledge red bag” with a total value of 200 million yuan to all users before the carnival. More than 2000 top-quality courses, including 850 “knowledge online Red” students such as Ma Dong, Wu Xiaobo and Hupan University, have participated in the activity. All users can get the paid courses of the above-mentioned top-ranking students at 50% discount or lower. On December 3, all users can participate in the “one yuan second kill” from 0:00 to 24:00. The total content consumption of the third “123 Carnival” in Himalayas exceeded 435 million.

小雅 Nano

Xiaoya nano

2018 年 12 月 24 日零点,喜马拉雅正式推出全内容智能音箱小雅 Nano,自带 1 年喜马拉雅 VIP 会员,首批 10000 台现货在 1 分钟内销售完毕。这款主打为一款能免费听会员作品的 AI 音箱,完全和喜马拉雅会员内容库打通并进行了深度绑定。

At 0:00 on December 24, 2018, Himalaya officially launched the full content smart speaker, Xiaoya nano, with 1-year Himalaya VIP members, and the first 10000 sets of them were sold in one minute. This is an AI speaker that can listen to members’ works for free. It is fully connected with the Himalayan member content library and has a deep binding.

6.6 会员日

6.6 membership day

 

 

66 会员日是喜马拉雅打造的内容消费行业首个会员日,是“123 知识狂欢节”后又一次全平台的大狂欢。喜马拉雅在“知识付费一周年”之际开放会员权益,目的是为现有的付费用户提供更为优质及精准的服务。

66 member day is the first member day of content consumption industry created by Himalayas, and it is another platform wide Carnival after 123 knowledge carnival. Himalayas will open its membership rights on the occasion of “the first anniversary of knowledge payment”, aiming to provide more high-quality and accurate services for existing paying users.

所获荣誉

Honors received

2019 年 10 月 21 日,胡润研究院发布《2019 胡润全球独角兽榜》,喜马拉雅排名第 84 位。

On October 21, 2019, Hurun Research Institute released the 2019 Hurun global Unicorn list, ranking the 84th in Himalayas.

2019 年 11 月 15 日,胡润研究院发布《世茂海峡·2019 三季度胡润大中华区独角兽指数》,喜马拉雅以 200 亿人民币估值上榜。

On November 15, 2019, Hurun Research Institute released the Hurun Unicorn index for Greater China in the third quarter of 2019, Shimao Strait. Himalayas was listed with a valuation of 20 billion yuan.

2019 年 12 月 12 日,《汇桔网·2019 胡润品牌榜》发布,喜马拉雅以 40 亿元品牌价值排名第 191,上榜 2019 影视传媒品牌价值全国排名第 10,民营排名第 8;“2019 胡润最具价值民营品牌”第 99 位。

On December 12, 2019, huiju.com.2019 Hurun brand list was released, Himalayas ranked 191 with 4 billion yuan brand value, ranked 10th in 2019 film and television media brand value in China, 8th in private sector, and 99th in 2019 Hurun most valuable private sector brand.

2020 年 1 月 9 日,胡润研究院发布《2019 胡润中国 500 强民营企业》, 喜马拉雅 FM 以市值 200 亿元位列第 367 位。

On January 9, 2020, Hurun Research Institute released “top 500 private enterprises of Hurun China 2019”, and Himalayan FM ranked 367 with a market value of 20 billion yuan.


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