汉英对照:
Chinese-English Translation:
快手的前身，叫“GIF快手”是一款用来制作、分享GIF图片的手机应用。2012年11月，快手从纯粹的工具应用转型为短视频社区，用于用户记录和分享生产、生活的平台。
Kwai Kwai’s predecessor, called GIF quick hand, is a mobile phone application that is used to make and share GIF pictures. In November 2012, Kwai Ming transformed from pure tool application to short video community, which used for users to record and share production and living platforms.
快手是北京快手科技有限公司旗下的产品。快手的前身，叫“GIF 快手”，诞生于 2011 年 3 月，最初是一款用来制作、分享 GIF 图片的手机应用。2012 年 11 月，快手从纯粹的工具应用转型为短视频社区，用于用户记录和分享生产、生活的平台。后来随着智能手机的普及和移动流量成本的下降，快手在 2015 年以后迎来市场。
Kwai Kwai is a product of Beijing fast hand Technology Co., Ltd. Kwai Kwai’s predecessor, called GIF quick hand, was born in March 2011, and originally used as a mobile phone for making and sharing GIF pictures. In November 2012, Kwai Ming transformed from pure tool application to short video community, which used for users to record and share production and living platforms. Later, with the popularity of smart phones and the drop in mobile traffic costs, the mobile phone Kwai came to the market after 2015.
发展历程
development history
2013 年 7 月，“GIF 快手”从工具转型为短视频社区。由于产品转型，App 名称中也去掉了“GIF”，改名为“快手”。
In July 2013, GIF Kwai turned from tools to short video communities. Because of product transformation, the App name has also been removed from the GIF, and is renamed “Kwai”.
2015 年 6 月到次年 2 月，快手用户从 1 亿涨到 3 亿。
From June 2015 to February of next year, Kwai Fu users increased from 100 million to 300 million.
2017 年 1 月，MAU 突破 1.5 亿，DAU 突破 5000 万。
In January 2017, Mau exceeded 150 million and dau exceeded 50 million.
2017 年 4 月 29 日，快手注册用户超过 5 亿，快手日活跃用户 6500 万、日均上传短视频数百万条。
In April 29, 2017, Kwai Kwai registered more than 500 million users, active users on fast days 65 million, and uploaded millions of videos per day.
2017 年 11 月，快手 APP 的日活跃用户数已经超过 1 亿，进入“日活亿级俱乐部”，总注册用户数据已经超过 7 亿，每天产生超过 1000 万条新视频内容。
In November 2017, the number of active users of Kwai APP has exceeded 100 million, and has entered the “daily life club”. The total number of registered users has exceeded 700 million, generating over 10 million new video content per day.
2018 年 4 月 13 日，快手 App 首页左上方设置，左侧栏增加了一个有带有儿童图标的“家长控制模式” 。
In April 13, 2018, Kwai App was set up on the left top of the home page, and a parent control mode with children’s icon was added to the left column.
2018 年 6 月 5 日，快手已全资收购 Acfun。未来，A 站将保持独立品牌、维持独立运营、保持原有团队、独立发展。而快手也会在资金、资源、技术等给予 A 站大力支持。
In June 5, 2018, Kwai Chi has already bought Acfun wholly. In the future, station a will maintain its independent brand, operation, team and development. The Kwai will also give A station strong support in capital, resources and technology.
2018 年 6 月 5 日，中文在线与北京快手科技有限公司签署 《转让协议》，拟将公司持有的全部 A 站权益出售给快手，快手愿意向公司购买该等权益
Kwai Kwai signed the transfer agreement with Chinese Beijing fast Technology Co., Ltd. in June 5, 2018, and intends to sell all A station rights to the Kwai Chung company.
2018 年 9 月 14 日，快手宣布以 5 亿元流量计划，在未来三年投入价值 5 亿元的流量资源，助力 500 多个国家级贫困县优质特产推广和销售，帮助当地农户脱贫。9 月 21 日，快手举办首期幸福乡村说，借由农村短视频网红的特产销售经历，宣传“土味营销学。
In September 14, 2018, the Kwai Tong announced the 500 million yuan traffic plan, which will invest 500 million yuan in the next three years, helping to promote and sell high-quality local products in more than 500 national poverty-stricken counties, helping local farmers to get rid of poverty. In September 21st, the first time happy village was held by Kwai Fu, and the marketing of local flavor was publicized through the experience of selling specialty products in rural areas.
2019 年 5 月 29 日，快手日活跃用户（DAU）已超过 2 亿。
In May 29, 2019, the active user (DAU) of Kwai Chung was over 200 million.
2019 年 10 月 1 日，央视新闻联合快手进行“1+6”国庆阅兵多链路直播。快手官方数据显示，自 10 月 1 日早 7 点正式启用多链路直播间技术，至 12 点 50 分阅兵仪式直播结束，央视新闻联合快手“1+6”国庆阅兵多链路直播间总观看人次突破 5.13 亿，最高同时在线人数突破 600 万
On National Day parade, CCTV news Union launched Kwai 1+6 in October 1, 2019. Kwai Kwai official data show that since the opening of the multi link live broadcast technology at 7 o’clock in October 1st, the broadcast of the parade was 12:50. The total number of visitors watched the CCTV news joint 1+6 “National Day Parade”, which exceeded 513 million, the highest number of online visitors exceeded 6 million.
2019 年 11 月，快手短视频携手春晚正式签约“品牌强国工程”强国品牌服务项目。快手成为中央广播电视总台 2020 年《春节联欢晚会》独家互动合作伙伴，开展春晚红包互动。
In November 2019, the Kwai Fu short video signed a signing ceremony of the “brand power project” brand service project. Kwai Chung became an exclusive interactive partner of the CCTV Spring Festival Gala in 2020 to launch a spring festival red envelopes interaction.
2019 年 11 月 23 日，快手联合 QQ 音乐、酷狗音乐、酷我音乐和全民 K 歌，共同发布“音乐燎原计划”，五大平台将整合亿万资源，帮助更多音乐人出圈。同时，发布会现场为获得“快手好声音”新星榜、人气榜和歌王榜前三名的快手音乐人颁发了荣誉奖杯。
In November 23, 2019, the QQ music, cool dog music, cool music and Kwai song jointly released the “music prairie program”. The five platforms will integrate hundreds of millions of resources to help more musicians to circle. Meanwhile, the conference site awarded the honorary trophy for the fast musicians who were “quick and good voice”, Kwai Kwai, and the top three.
2019 年 12 月 25 日，中央广播电视总台与快手在北京举办联合发布会，正式宣布快手成为 2020 年春节联欢晚会独家互动合作伙伴。
In December 25, 2019, the central broadcasting and TV station and Kwai Kwai held a joint press conference in Beijing, and officially announced that they will become the exclusive interactive partners of the Spring Festival Gala in 2020.
融资记录
Financing records
2012 年 4 月，快手获得晨兴资本 A 轮融资数百万美元；
In April 2012, Kwai Xing won A millions of dollars in morning financing.
2015 年 1 月，快手获得了数千万美元 B 轮融资，由红杉资本和晨兴资本联合投资；
In January 2015, the fast hand got tens of millions of dollars in B round financing, and invested jointly by Sequoia Capital and Kwai sing capital.
2016 年 3 月，快手完成 C 轮融资，约为 2.5 亿元，由百度领投，红杉资本、晨星资本等跟投，当时估值为 20 亿美金；
In March 2016, the C round of financing was completed by Kwai Fu, which was about $250 million, and was invested by Baidu, Sequoia Capital, Morningstar capital and so on. At that time, it was valued at $2 billion.
2017 年 3 月，快手宣布完成新一轮 3.5 亿美元的融资，由腾讯领投。
In March 2017, the Kwai Fu announced the completion of a new round of $350 million financing, which was voted by Tencent.
2018 年 4 月，快手宣布完成新一轮 4 亿美元融资，由腾讯领投。
In April 2018, the Kwai Fu announced the completion of a new round of US $400 million financing, which was voted by Tencent.
产品特点
Product features
产品愿景
Product vision
技术赋能，用科技提升每个人独特的幸福感。
Technology empowers, using technology to enhance everyone’s unique happiness.
在快手上，用户可以用照片和短视频记录自己的生活点滴，也可以通过直播与粉丝实时互动。快手的内容覆盖生活的方方面面，用户遍布全国各地。在这里，人们能找到自己喜欢的内容，找到自己感兴趣的人，看到更真实有趣的世界，也可以让世界发现真实有趣的自己。
On the fast track, users can record their life with photos and short videos, or live in real-time with Kwai fans. Kwai’s content covers every aspect of life, and users are spread all over the country. Here, people can find the content they like, find the people they are interested in, see the more real and interesting world, and let the world find the real and interesting themselves.
2016 年初，快手上线直播功能，并将直播低调地放在“关注”栏里，直播在快手仅具附属功能。
In early 2016, the live broadcast function of Kwai Kwai was launched, and the live broadcast was put down in the column of concern.
快手的用户定位是“社会平均人”。快手用户分布在二三线城市是由中国社会的形态所决定的。把所有的快手用户抽象当成一个人来看，他相当于一个‘社会平均人’。中国人口中只有百分之七在一线城市，百分之九十三的人口在二三线城市，所以这个‘社会平均人’就落在了二三线城市。”
Kwai’s user positioning is “social average person”. The distribution of fast user in two or three line city is determined by China’s Kwai Fu society. Taking all Kwai user abstraction as a person, he is equivalent to a “social average person”. Only 7% of China’s population is in the first tier cities, and 93% of the population is in the second tier and third tier cities, so this “social average” falls in the second tier and third tier cities. “
快手的推荐算法用一个简短版本说，算法核心是理解。包括理解内容的属性，理解人的属性，人和内容历史上的交互数据，然后通过一个模型，预估内容与用户之间匹配的程度。
Kwai’s recommendation algorithm is in a short version, and the core of the algorithm is understanding. It includes understanding the attributes of content, understanding the attributes of people, and the interaction data between people and content history. Then, through a model, it estimates the matching degree between content and users.
快手是一个记录与分享的平台，快手 CEO 宿华希望人们能通过快手“读懂中国”，让一千多年以后的人，也能看到今天的时代影像。宿华曾说，几百年以后，快手会是一个记录博物馆。
Kwai Kwai Kwai is a platform for recording and sharing. CEO, a fast hand, hopes that people can read China through quick hands, so that people can see images of today’s time after more than one thousand years. Kwai Chung once said that in the next few hundred years, fast hand will be a museum of records.
软件荣誉
Software honors
2017 年度应用风云榜。
2017 application billboard.
2019 年 11 月 15 日，胡润研究院发布《世茂海峡·2019 三季度胡润大中华区独角兽指数》，快手以 1,200 亿上榜。
In November 15, 2019, Hurun Research Institute released the “unicorn index” of the 2019 three quarter of the Shimao Strait, the fastest Kwai 120 billion index.
2019 年 12 月 12 日，《汇桔网·2019 胡润品牌榜》发布，快手以 240 亿元品牌价值排名第 68，上榜 2019 影视传媒品牌价值全国排名第 3，民营排名第 3。
In December 12, 2019, the “Kwai Ju net 2019 Hurun brand list” was released. The fastest hand ranked sixty-eighth in the brand value of 24 billion yuan. The top 2019 of the movie and TV media brands ranked third in the country and third in the private sector.
2019 年 12 月 15 日，快手获 2019 中国品牌强国盛典十大年度新锐品牌。
In December 15, 2019, the fast hand was awarded the ten brand of the 2019 China brand power Kwai.
2019 年 12 月，快手入选 2019 中国品牌强国盛典榜样 100 品牌。
In December 2019, the fast hand was selected as the 2019 China brand power Kwai 100 model.
大学合作
University Cooperation
1.快手联合浙大进行内容安全探索，2017 年 11 月，快手和浙江大学达成合作研究协议，为移动应用程序快手度身定制全新的“内容管理操作手册”，进一步共同完善快手内容管理的伦理规约，帮助内容管理者维护“快手”社区秩序。
1. Kwai Kwai Kwai joined kDa for content security exploration. In November 2017, Kwai Kwai and Zhejiang University reached a cooperative research agreement, customized a brand new content management operation manual for mobile app developers, and further improved the ethical statute of fast hand content management, helping content managers maintain “fast” community order.
2.快手联合清华大学成立未来媒体数据研究院，2018 年 4 月 3 日，短视频平台快手和清华大学宣布成立未来媒体数据联合研究院，双方将以清华软件学院技术难题攻关为基础，联合新闻与传播学院与社会学系在人文研究领域开展跨界研究。
2.. The fast hand joint Tsinghua University established the future media data research institute. In April 3, 2018, the short video platform Kwai and the Tsinghua University announced the establishment of the Joint Research Institute of future media data. The two sides will take the Kwai Hua Software College’s technical difficulties as the foundation, and the joint school of Journalism and communication and sociology will conduct cross-border research in the field of humanities research.
影响评价
Impact assessment
腾讯董事会主席兼首席执行官马化腾曾表示：“快手专注于服务普通人日常生活的记录和分享，拉近了人与人之间的距离，是中国移动互联网一款非常贴近用户，有温度，有生命力的产品。”
Ma Huateng, chairman and chief executive officer of Tencent’s board of directors, said: “Kwai TSE focuses on serving daily life records and sharing of ordinary people, and shortens the distance between people. It is a product of China Mobile Internet which is very close to users, with temperature and vitality.”
2017 年度《奔跑吧》赞助商。
2017 running bar sponsor.
2017 年 7 月，《中国新歌声》“独家战略合作伙伴”。
In July 2017, “exclusive strategic partner” of China new song.
2017 年 《思想跨年》：快手的社会价值在于记录中国。
2017 China’s new year of thought: Kwai’s social value lies in recording China.
2018 年《时间的朋友》：快手是“连接者”——那些最难被互联网世界连接的人、最难被记录的人，因为短视频，被接入了这个时代。
Friends of time in 2018: Kwai is the “connector” – those who are most difficult to connect to the Internet world, and the most difficult to record, are connected to this era because of short video.
社会公益
Social welfare
2020 年 1 月 23 日，快手科技向武汉市慈善总会捐赠人民币 1 亿元，用于抗击新型肺炎疫情。公司负责人表示，在快手视频上有许多来自武汉医生护士在与疫情战斗时感人的故事，快手在传播正能量故事的同时，还想为武汉出一份力。
In January 23, 2020, Kwai Chi donated 100 million yuan to the Wuhan Charity Federation to fight the new pneumonia epidemic. The company official said that there were many stories from the doctors and nurses in Wuhan on the fast video, which were moving in the battle with Kwai Kwai. While the fast hand was spreading the positive energy story, they also wanted to contribute to Wuhan.
净网行动
Net action
2019 年 9 月 11 日，快手社区官方账号“快手小管家”发布封禁恶意炒作账号的处罚公告，对一批涉嫌恶意炒作、低俗八卦、刻意炫富、严重扰乱社区秩序、有违社会公序良俗的账号进行封禁处理。快手官方表示，社区一直致力于为广大用户营造积极、健康、绿色、公平的内容生态环境，对扰乱社区秩序的行为零容忍。此前，社区管理官方账号“快手小管家”已多次针对社区规则及用户处罚情况发布公告。相关负责人表示，快手对涉嫌恶意炒作的行为绝不姑息，也提醒广大用户严格遵守相关法律法规及社区规则，维护社区生态，也鼓励用户对不良内容积极举报，和快手一起共建清朗社区。
In September 11, 2019, the official account of Kwai Kwai official, “quick housekeeper”, issued a punishment notice to ban malicious speculation accounts, and banned a number of accounts which were suspected of malicious speculation, vulgar gossip, deliberately showing off wealth, seriously disrupting community order, and violated social order and good customs. Kwai Fu official said that the community has been committed to create a positive, healthy, green and equitable content ecological environment for users, and zero tolerance for disrupting community order. Previously, the official account of community management “quick Kwai housekeeper” has issued several announcements for community rules and user penalties. The responsible person said that the fast hand would not tolerate the suspected malicious speculation, and warned users to strictly abide by relevant laws and regulations and community rules, maintain community ecology, and encourage users to report bad content actively, and work together with the Kwai Kwai to build the community.
2019 年 9 月 25 日，快手社区官方账号发布处罚公告，再度封禁 39 个高粉账号。据了解，自 11 日启动恶意炒作专项行动后，快手每周都会公布一批封禁名单，目前已有超过 100 个高粉账号被封禁，其中不乏六七百万粉丝的知名大 V。据平台介绍，此次专项整治主要针对几种典型的恶意炒作行为，例如以猎奇手法恶意展现他人身体缺陷，歧视残障人士；编造经历虚构生活困难事实骗取同情；宣扬不良婚恋观及家庭观念，炒作婚外情或家庭成员关系等；声称或煽动打架斗殴等扰乱社会秩序行为；炒作社区用户纠纷，恶意煽动用户群体对立等。
In September 25, 2019, the official account of the Kwai Fu community issued a penalty notice, and again banned 39 high powder accounts. It is understood that since Kwai 11 launched a malicious speculation special action, the fast hand will publish a batch of banned list every week. Over 100 high powder accounts have been banned. Many of the 67 million fans are well-known V. According to the platform, the special rectification is mainly aimed at several typical malicious hype behaviors, such as maliciously displaying others’ physical defects by means of novelty hunting and discriminating against disabled people; fabricating the facts of difficult life to cheat sympathy; promoting the concept of bad marriage and love and family concept, hyping extramarital affairs or family member relations; claiming or inciting fights and other behaviors disturbing social order; Hype community user disputes, maliciously incite the opposition of user groups, etc.
相关事件
Related events
2017 年 1 月 16 日，巴林右旗公安局接到上级公安机关的通报，称：一右旗籍网民在“快手”平台上传播暴恐视频及血腥图片。赤峰市中级人民法院对该案件做出判决，被告人姜某犯宣扬恐怖主义罪，判处有期徒刑三年，并处罚金人民币三千元；犯非法持有宣扬恐怖主义物品罪，判处有期徒刑一年，并处罚金人民币一千元，决定执行有期徒刑三年六个月，并处罚金人民币四千元。
In January 16, 2017, the Bahrain Kwai banner Public Security Bureau received a notice from a higher level public security organ, saying: a right banner netizen is spreading violent video and bloody pictures on the “quick” platform. Chifeng intermediate people’s court made a judgment on the case. The defendant Jiang Mou, who committed the crime of promoting terrorism, was sentenced to fixed-term imprisonment of three years and a fine of 3000 yuan; the defendant, who committed the crime of illegally holding the articles promoting terrorism, was sentenced to fixed-term imprisonment of one year and a fine of 1000 yuan, and decided to carry out fixed-term imprisonment of three years and six months and a fine of 4000 yuan.
2017 年 2 月，郑州公园出现自创的“逆天摇摆抽筋舞”突然引爆网络，视频两天内点击量超过千万。2 月 24 日，当地媒体联合对尬舞的直播，一些尬舞者一边跳舞，一边提醒围观的人群注意安全、别踩草坪，还提醒舞伴不要开直播了，但他们还是被劝离了公园。而河南法制报则明确表示，尬舞动作低俗，可能给社会风气带来不良影响，应当受到法律的规制和约束。
In February 2017, a self-made “anti sky swing and cramp dance” appeared in Zhengzhou Park, which suddenly exploded the network, and the number of video clicks in two days exceeded 10 million. On February 24, local media jointly broadcast the awkward dance. Some awkward dancers, while dancing, reminded the onlookers to pay attention to safety, not to step on the lawn, and also reminded their partners not to open the live broadcast, but they were advised to leave the park. However, Henan legal system daily made it clear that the action of awkward dancing is vulgar, which may bring bad influence to the social atmosphere and should be regulated and restricted by law.
2017 年 7 月 31 日，山西公安网络民警在网上巡查执法时接到一位网民举报。举报称，该网民在直播软件“快手”看小视频时，看到有男子自称是山西省孝义市某公安派出所民警。拍摄者身着民警制服，但手上、胳膊及头上均有纹身。而其中一个小视频
On July 31, 2017, Shanxi public security network police received a report from a netizen while patrolling and enforcing the law on the Internet. According to the report, the netizen saw a Kwai saw video in the live broadcast software. He saw a man claiming to be a police station in Xiaoyi, Shanxi. The photographer was dressed in a police uniform, but had tattoos on his hands, arms and head. And one of the little videos
