• 欢迎访问速搜资源吧,如果在网站上找不到你需要的资源,可以在留言板上留言,管理员会尽量满足你!

【速搜问答】拼多多是什么

问答 admin 1个月前 (04-27) 88次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

拼多多是国内主流的手机购物APP,是一家专注于C2B拼团的第三方社交电商平台,用户通过发起和朋友、家人、邻居等的拼团,可以以更低的价格,拼团购买优质商品。旨在凝聚更多人的力量,用更低的价格买到更好的东西,体会更多的实惠和乐趣。

Pinduoduo is the mainstream mobile shopping app in China. It is a third-party social e-commerce platform focusing on C2B group. Users can buy high-quality goods at a lower price by initiating a group with friends, family, neighbors, etc. It aims to gather more people’s strength, buy better things with lower prices, and experience more benefits and fun.

拼多多是国内主流的手机购物 APP,是一家专注于 C2B 拼团的第三方社交电商平台,成立于 2015 年 9 月,用户通过发起和朋友、家人、邻居等的拼团,可以以更低的价格,拼团购买优质商品。旨在凝聚更多人的力量,用更低的价格买到更好的东西,体会更多的实惠和乐趣。通过沟通分享形成的社交理念,形成了拼多多独特的新社交电商思维。

Pinduoduo is the mainstream mobile shopping app in China. It is a third-party social e-commerce platform focusing on C2B. It was established in September 2015. Users can buy high-quality goods at a lower price by launching a group with friends, family, neighbors, etc. It aims to gather more people’s strength, buy better things with lower prices, and experience more benefits and fun. The social concept formed through communication and sharing has formed a unique new social e-commerce thinking of pinduoduo.

发展历程

development history

2015 年 9 月,拼多多正式上线。

In September 2015, pinduoduo was officially launched.

2016 年 2 月,拼多多单月成交额破 1000 万,付费用户突破 2000 万。

In February 2016, the monthly turnover of pinduoduo exceeded 10 million, and the number of paying users exceeded 20 million.

2016 年 7 月,拼多多用户量突破 1 亿,获得 B 轮 1.1 亿美元融资,IDG 资本、腾讯、高榕资本领投。

In July 2016, pinduoduo’s number of users exceeded 100 million, and obtained financing of USD 110 million in round B, led by IDG capital, Tencent and Gaorong capital.

2016 年 9 月,拼多多与拼好货宣布合并。

In September 2016, pinduoduo and pinhaohuo announced the merger.

2016 年 10 月 10 日,拼多多周年庆单日交易额超过 1 亿元。

On October 10, 2016, the trading volume of pinduoduo’s anniversary day exceeded 100 million yuan.

2017 年 10 月,拼多多近 1 个月长期占据 iOS 总榜及购物类第一名。

In October 2017, pinduoduo ranked first in IOS and shopping for nearly a month.

2018 年 7 月 25 日,纳斯达克上市前夕被一家北京纸尿裤公司“爸爸的选择”以商标侵权为由在纽约南区联邦法院提起诉讼。

On July 25, 2018, on the eve of NASDAQ’s listing, a Beijing diaper company “Dad’s choice” filed a lawsuit in the federal court of the Southern District of New York for trademark infringement.

2018 年 7 月 26 日,拼多多正式登陆美国资本市场,发行价 19 美元,市值达到 240 亿美元。

On July 26, 2018, pinduoduo officially landed in the U.S. capital market with an issue price of $19 and a market value of $24 billion.

2018 年 8 月 31 日,拼多多(PDD)公布上市来首份财报,2Q 营收同比增 2489%。

On August 31, 2018, pinduoduo (PDD) released its first financial report since listing, with 2q revenue increasing by 2489% year on year.

2018 年 10 月,国美电器与拼多多已展开合作,前者为拼多多提供电器类商品经营业务。

In October 2018, Gome and pinduoduo have started cooperation. The former provides pinduoduo with electrical goods business.

2018 年 10 月,拼多多发布了商家公告,对销售影音会员商品的准入条件进行了调整。调整后,商家在拼多多二级分类“音乐影视”下发布各大影视平台会员类商品,将需要提供相应的授权书,以证明视频平台会员业务运营方确授权商家在拼多多销售其会员商品。授权书包括但不限于销售授权书、销售代理协议等。

In October 2018, pinduoduo released a merchant announcement to adjust the access conditions for selling video and audio member products. After the adjustment, businesses will release member products of each major film and television platform under pinduoduo’s secondary classification of “music film and television”, and they will need to provide corresponding authorization letter to prove that the business operators of video platform members do authorize businesses to sell their member products in pinduoduo. Power of attorney includes but is not limited to sales power of attorney, sales agency agreement, etc.

2018 年 12 月 4 日根据央视经济网报道,拼多多新一季度交易额增长 586%,收入增长高达 697%,在年度活跃用户方面则达到了 3.855 亿人,超过京东的 3.052 亿成为中国第二大电商平台。

On December 4, 2018, according to the report of CCTV economic network, the trading volume of pinduoduo increased by 586% in the new quarter, and its revenue increased by as much as 697%. In terms of annual active users, pinduoduo reached 385.5 million, surpassing the 305.2 million of Jingdong to become the second largest e-commerce platform in China.

2019 年 2 月,拼多多纳入 MSCI。8 月,拼多多(PDD.US)财报前瞻:Q2 用户指标料继续推动营收增长,每股亏损或同比收窄。8 月 17 日,拼多多“新品牌计划”联合 JVC 电视召开新品发布会,发布双方达成战略合作以来的首批定制化智能大屏电视。其中,65 英寸 4K 智能大屏电视,售价仅 1999 元。12 月,拼多多在 App 端和小程序上线火车票业务。第四季度,拼多多总营收为人民币 107.927 亿元(约合 15.503 亿美元),市场预期 109.3 亿元,与上年同期的人民币 56.539 相比增长 91%。整个 2019 年,拼多多总营收为人民币 301.419 亿元(约合 43.296 亿美元),与 2018 年的人民币 131.200 亿元相比增长 130%。归属于拼多多普通股股东的净亏损为人民币 69.676 亿元(约合 10.008 亿美元),而 2018 年净亏损人民币 102.976 亿元。不按美国通用会计准则,归属于拼多多普通股股东的净亏损为人民币 42.658 亿元(约合 6.127 亿美元),而 2018 年净亏损人民币 34.560 亿元。

In February 2019, pinduoduo was incorporated into MSCI. In August, pinduoduo (PDD. US) financial forecast: Q2 user indicators are expected to continue to drive revenue growth, with loss per share or year-on-year narrowing. On August 17, pinduoduo’s “new brand plan” and JVC TV held a new product press conference to release the first batch of customized smart large screen TV since the two sides reached strategic cooperation. Among them, the 65 inch 4K smart large screen TV costs only 1999 yuan. In December, pinduoduo launched the train ticket business on the app side and small programs. In the fourth quarter, pinduoduo’s total revenue was 10.792.7 billion yuan (US $1.550.3 billion), and the market expected 10.93 billion yuan, up 91% from 56.539 in the same period last year. In 2019, pinduoduo’s total revenue was RMB 30141.9 million (about USD 4329.6 million), an increase of 130% compared with RMB 13.120 billion in 2018. The net loss attributable to the shareholders of pinduoduo’s common shares was RMB 6.967.6 billion (about USD 1.008 billion), while the net loss in 2018 was RMB 10.297.6 billion. The net loss attributable to pinduoduo’s common shareholders is 4265.8 million yuan (about 612.7 million US dollars), which is not in accordance with the U.S. GAAP, compared with the net loss of 3.456 billion yuan in 2018.

2019 年 6 月 11 日,拼多多入选“2019 福布斯中国最具创新力企业榜”。

On June 11, 2019, pinduoduo was selected into the “2019 Forbes China’s most innovative enterprise list”.

2019 年 9 月 5 日,拼多多股价周四创历史新高,市值超过 400 亿美元。

On September 5, 2019, pinduoduo’s share price hit a record high on Thursday, with a market value of more than $40 billion.

2019 年 9 月 7 日,中国商业联合会、中华全国商业信息中心发布 2018 年度中国零售百强名单,拼多多排名第 3 位。

On September 7, 2019, China Federation of Commerce and China National Business Information Center released the list of top 100 retailers in China in 2018, ranking third in pinduoduo.

2019 年 10 月 25 号(美国当地时间 10 月 24 号),拼多多股价报 39.96 美元,上涨 12.56%,市值增加至 464 亿美元,超过京东。

On October 25, 2019 (October 24, local time), pinduoduo’s share price rose 12.56% to $39.96, and its market value increased to $46.4 billion, surpassing jd.com.

2019 年 11 月 21 日,财报显示,本季度拼多多总营收 75.139 亿元,同比增长 122.84%,但净亏损 23.35 亿元比去年同期扩大了 112.6%。盘后拼多多股价收跌超 20%以上,半个月来市值缩水超百亿美元。

On November 21, 2019, the financial report showed that the total revenue of pinduoduo in this quarter was 7.519 billion yuan, a year-on-year increase of 122.84%, but the net loss was 2.335 billion yuan, an increase of 112.6% over the same period last year. After hours, pinduoduo’s share price fell more than 20%, and its market value has shrunk by more than 10 billion dollars in half a month.

2019 年 12 月,拼多多入选 2019 中国品牌强国盛典榜样 100 品牌。

In December 2019, pinduoduo was selected as the model 100 brand of 2019 China brand power grand ceremony.

2020 年 3 月 11 日,拼多多(PDD.US)2019 年营收超 300 亿元 单季经营亏损缩窄至 13.4 亿元。

On March 11, 2020, PDD. US’s revenue in 2019 exceeded 30 billion yuan and its quarterly operating loss narrowed to 1.34 billion yuan.

2020 年 3 月 11 日晚间,拼多多(NASDAQ:PDD)在盘前发布了该公司截至 2019 年 12 月 31 日的第 Q4 及全年未经审计财报。财报显示,2019 年全年实现营收 301.4 亿元,较上一年同比增长 130%;非通用会计准则下(NON-GAAP),平台 Q4 经营亏损 13.4 亿元,对比上一年同期为 21.1 亿元,对比 Q3 为 21.2 亿元,同比、环比均大幅收窄。用户数据方面,截至 2019 年底,拼多多年活跃买家数达 5.852 亿,单季度净增 4890 万,较上一年同期净增 1.67 亿。2019 年 Q3 及 Q4 两个季度,拼多多活跃买家数净增 1.02 亿,全网全域用户的覆盖率仍在提速增长。

On the evening of March 11, 2020, pinduoduo (NASDAQ: PDD) released its Q4 and full year unaudited financial statements as of December 31, 2019 before the offer. According to the financial report, in 2019, the annual revenue was 30.14 billion yuan, an increase of 130% compared with the previous year; under non-GAAP, the operating loss of platform Q4 was 1.34 billion yuan, 2.11 billion yuan compared with the same period of the previous year, and 2.12 billion yuan compared with Q3, which was significantly narrowed compared with the same period of the previous year and the month on month ratio. In terms of user data, by the end of 2019, the number of active buyers for many years reached 585.2 million, a net increase of 48.9 million in a single quarter, a net increase of 167 million compared with the same period of the previous year. In Q3 and Q4 of 2019, the number of active buyers of pinduoduo increased by 102 million net, and the coverage of users in the whole network and the whole domain is still increasing at a high speed.

2020 年 3 月 15 日,拼多多发布《消费者权益保护年度报告(2019)》。报告从消费者权益平台保护机制、长效生态“自净”机制、严防“假货高地”溢出效应、加速知识产权保护、“百亿补贴”助力全民普惠、抗疫助农行动等六大部分,总结了拼多多在 2019 年度持续升级治理能力、着力构筑全方位消费者权益保护体系的相关工作经验及成果。

On March 15, 2020, pinduoduo released the annual report on consumer protection (2019). The report summarizes pinduoduo in 2019 from six parts: the protection mechanism of consumer rights and interests platform, the long-term ecological “self purification” mechanism, the strict prevention of “fake highland” spillover effect, the acceleration of intellectual property protection, “10 billion subsidies” to help the people benefit, and the action of anti epidemic and agricultural aid We will continue to upgrade our governance capacity and strive to build a comprehensive consumer rights protection system.

2020 年 3 月 31 日,平台拼多多宣布,部分长线投资人通过定向增发方式,已约定购买该公司新发行总值 11 亿美元的 A 类普通股,约占已发行股份总数的 2.8%。交易预计于 2020 年 4 月上旬完成。

On March 31, 2020, pinduoduo platform announced that some long-term investors have agreed to purchase the newly issued class a common shares with a total value of US $1.1 billion, accounting for about 2.8% of the total issued shares, through directional additional issuance. The transaction is expected to be completed in early April 2020.

管理团队

Management team

黄峥:董事长、创始人

Huang Zheng: Chairman and founder

杨荣文:嘉里集团副董事长、嘉里物流主席,曾在新加坡担任过信息艺术健康贸易和工业部部长以及外交部长,受邀担任拼多多独立董事。

Yang rongwen: Vice Chairman of Kerry Group and chairman of Kerry Logistics. He once served as Minister of information arts, health, trade and industry and foreign minister in Singapore. He was invited to be an independent director of pinduoduo.

陆奇:受邀担任拼多多独立董事兼薪酬委员会主席。

Lu Qi: invited to be an independent director and chairman of the Remuneration Committee of pinduoduo.

主要功能

major function

拼多多用户通过发起和朋友、家人、邻居等的拼团,以更低的价格,拼团购买需要的商品。  拼多多凝聚更多人的力量,用更低的价格买到更好的东西。

Pinduoduo users through the initiation and friends, family, neighbors and other groups, at a lower price, group to buy the goods needed. Pinduoduo gathers more people’s strength to buy better things at a lower price.

获得荣誉

Get credit

2016 年 6 月,腾讯应用宝发布“星 APP 榜”5 月综合榜单,拼多多获颁“十大流行应用”。

In June 2016, Tencent app released the comprehensive list of “star app list” in May, and pinduoduo was awarded “ten popular apps”.

在“用户属性榜”之“她喜欢”的榜单中,拼多多力压唯品会、手机淘宝,成为当月女性最喜欢的电商应用。

In the list of “she likes” in the “user attribute list”, pinduoduo strives to suppress vipshop and mobile Taobao, becoming the most favorite e-commerce application for women in that month.

在“生活服务类 APP”排行里超越了滴滴出行、饿了么、大众点评等应用,位居第一。

In the ranking of “life service app”, it has surpassed didi travel, hungry, public comments and other applications, ranking first.

2016 年 8 月,拼多多获颁“2016 中国(成都)移动电子商务年会移动电子商务创新企业”奖。

In August 2016, pinduoduo won the “2016 China (Chengdu) mobile e-commerce annual conference mobile e-commerce innovation enterprise” award.

2016 年 11 月 6 日,拼多多获《南方都市报》新世代权力榜“商业模式创新奖”。

On November 6, 2016, pinduoduo won the “business model innovation award” in the new generation power list of Southern Metropolis Daily.

2016 年 10 月,拼多多获腾讯应用宝“星 APP” 9 月“十大流行应用”奖项。

In October 2016, pinduoduo won the “ten popular applications” award of Tencent application treasure “star app” in September.

2016 年 10 月 18 日,拼多多-拼好货获“2016 年安永复旦中国最具潜力企业”奖。

On October 18, 2016, pinduo pinhao won the “2016 ey Fudan China’s most potential enterprise” award.

2016 年 9 月,拼多多用户数超过 1 亿,月 GMV 超 10 亿,日均订单超过 100 万单。

In September 2016, the number of users of pinduoduo exceeded 100 million, the monthly Gmv exceeded 1 billion, and the daily average order exceeded 1 million.

2016 年 9 月 5 日,拼多多成为 iOS App 免费排行榜第三名,iOS 购物类 App 排行榜第一名。

On September 5, 2016, pinduoduo became the third in the free list of IOS apps and the first in the list of IOS shopping apps.

2016 年 11 月 23-24 日,2016 中国投资年会·杭州白马湖峰会发布榜单“投中 2016 年中国最具潜力成长企业 TOP50”排名,拼好货-拼多多名列前茅。

On November 23-24, 2016, the 2016 China investment annual conference · Hangzhou Baimahu summit released the list of “top 50 most potential growth enterprises in China in 2016”, ranking among the top.

2017 年 6 月,拼多多荣获金瑞奖”最具成长力产品奖”。

In June 2017, pinduoduo won the “most growing Product Award” of Jinrui award.

2017 年 9 月,获上年度应用风云榜。

In September 2017, it won the application billboard of the previous year.

2019 年 7 月,全球上市互联网 30 强榜单发布,拼多多排名第 19 位。

In July 2019, the world’s top 30 listed Internet lists were released and pinduoduo ranked 19th.

2019 年 6 月 11 日,入选“2019 福布斯中国最具创新力企业榜”。

On June 11, 2019, it was selected into the list of the most innovative enterprises in China of Forbes 2019.

2019 年 8 月 14 日,“2019 年中国互联网企业 100 强”发布,拼多多排名第 11。

On August 14, 2019, “top 100 Chinese Internet enterprises in 2019” was released, and pinduoduo ranked 11th.

2019 年 9 月 7 日,中国商业联合会、中华全国商业信息中心发布 2018 年度中国零售百强名单,拼多多排名第 3 位。

On September 7, 2019, China Federation of Commerce and China National Business Information Center released the list of top 100 retailers in China in 2018, ranking third in pinduoduo.

2019 年 12 月 12 日,《汇桔网·2019 胡润品牌榜》发布,拼多多以 515 亿元品牌价值排名第 34;“2019 胡润最具价值民营品牌”第 15 位,上榜 2019 电子商务和零售品牌价值全国排名第 4。

On December 12, 2019, huiju.com.2019 Hurun brand list was released, pinduo ranked 34th with a brand value of 51.5 billion yuan; 15th with the most valuable private brand of 2019 Hurun, ranked 4th in China in terms of e-commerce and retail brand value in 2019.

2019 年 12 月 15 日,拼多多获 2019 中国品牌强国盛典十大年度新锐品牌。

On December 15, 2019, pinduoduo won the top ten new brands of the year at the 2019 China brand power grand ceremony.

2020 年 1 月 9 日,胡润研究院发布《2019 胡润中国 500 强民营企业》,拼多多以市值 2930 亿元位列第 14 位。

On January 9, 2020, Hurun Research Institute released “2019 Hurun top 500 private enterprises in China”, pinduoduo ranked 14th with a market value of 293 billion yuan.

拼多多认购 2 亿美元国美可转债。

Pinduoduo subscribes for $200 million Gome convertible bonds.

企业事件

Enterprise events

2018 年 4 月 25 日,拼多多上线“一起拼农货”,以每斤高于市场价 0.15 元的价格,收购中牟 546 名贫困户的 2000 多亩大蒜,较好地解决了大蒜丰收价低伤农的问题。人民日报评论认为,电商平台可以利用大数据指导贫困农业户,改善种养殖结构,增加农民收入。

On April 25, 2018, pinduoduo went online to “compete agricultural products together”. At a price of 0.15 yuan per Jin higher than the market price, it acquired more than 2000 mu of garlic from 546 poor households in Zhongmou, which better solved the problem of high harvest and low price of garlic hurting farmers. People’s daily commented that e-commerce platform can use big data to guide poor agricultural households, improve breeding structure and increase farmers’ income.

2018 年 6 月,上海公安网安部门调查发现,“拼多多”商城存在出售开刃刀、伪基站设备、伪假摩托车车牌等违法违规商品的情况。对此,拼多多在其官方微博公开回应称,对此高度重视,紧急排查,并启动全面、系统清理,关闭涉事店铺,下架违规商品。情节严重的店铺已被列入平台“黑名单”。

In June 2018, the Security Department of Shanghai public security network found that the “pinduoduo” mall sold illegal commodities such as knife blades, pseudo base station equipment and pseudo motorcycle license plates. In response to this, pinduoduo said in its official microblog that it attached great importance to this, carried out emergency investigation, and started a comprehensive and systematic cleaning up, closed stores involved, and removed illegal goods. Serious shops have been listed in the “blacklist” of the platform.

2018 年 7 月,央视评拼多多涉嫌售假:“拼”再多 不售假是底线。

In July 2018, CCTV commented that pinduoduo was suspected of selling fake products: “no more than pinduoduo is the bottom line.”.

2018 年 7 月 31 日拼多多股价昨日下跌 7.87%,市值缩水 20 多亿美元。

On July 31, 2018, pinduoduo’s share price fell 7.87% and its market value shrank by more than $2 billion.

8 月 1 日,国家市场监督管理总局网监司高度重视媒体反映的拼多多平台上销售侵权假冒商品等问题,已经要求上海市工商局约谈平台经营者。并要求上海市和其他相关地方工商、市场监管部门,对媒体反映的以及消费者、商标权利人投诉举报的拼多多平台上销售山寨产品、仿名牌等问题,认真开展调查检查。2018 年 8 月 1 日上海市工商局约谈拼多多经营者。8 月 2 日,人民文学出版社发布声明称将追究“拼多多”购物平台销售盗版图书的法律责任。

On August 1, the network supervision department of the State Administration of market supervision attached great importance to the problems reflected by the media, such as the sale of infringing and counterfeit goods on the pinduoduo platform, and had asked the Shanghai Administration for Industry and commerce to interview platform operators. Shanghai municipal and other relevant local industrial and commercial and market supervision departments are required to seriously investigate and inspect the problems reflected by the media, as well as the sales of fake products and brand imitations on the pinduoduo platform complained and reported by consumers and trademark owners. On August 1, 2018, Shanghai Administration of industry and Commerce held an interview with pinduoduo operator. On August 2, people’s Literature Publishing House issued a statement that it will investigate the legal responsibility of “pinduoduo” shopping platform for selling pirated books.

2018 年 8 月 2 日上海工商部门约谈拼多多

On August 2, 2018, Shanghai Industrial and commercial department held an interview with pinduoduo


速搜资源网 , 版权所有丨如未注明 , 均为原创丨转载请注明原文链接:【速搜问答】拼多多是什么
喜欢 (0)
[361009623@qq.com]
分享 (0)
发表我的评论
取消评论
表情 贴图 加粗 删除线 居中 斜体 签到

Hi,您需要填写昵称和邮箱!

  • 昵称 (必填)
  • 邮箱 (必填)
  • 网址