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【速搜问答】抖音是什么

问答 admin 1个月前 (04-27) 242次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

抖音(TikTok)是一款音乐创意短视频社交软件,由今日头条孵化,该软件于2016年9月上线,是一个专注年轻人音乐短视频社区平台。用户可以通过这款软件选择歌曲,拍摄音乐短视频,形成自己的作品。

Tiktok (TikTok) is a short video music social software that is incubated by today’s headlines. It was launched in September 2016, and is a young music short video community platform. Users can choose songs, shoot short videos of music and form their own works through this software.

抖音,是一款音乐创意短视频社交软件,由今日头条孵化,该软件于 2016 年 9 月上线,是一个专注年轻人音乐短视频社区平台。用户可以通过这款软件选择歌曲,拍摄音乐短视频,形成自己的作品。

Jitter is a short video social software for music creation. Tiktok hatched today. It was launched in September 2016, and is a young music short video community platform. Users can choose songs, shoot short videos of music and form their own works through this software.

2019 年 12 月,抖音入选 2019 中国品牌强国盛典榜样 100 品牌。

In December 2019, China’s brand name was selected as the 2019 brand power, and the 100 brand was modeled after the tiktok.

截至 2019 年 12 月 31 日,抖音封禁涉嫌刷量作弊的违规抖音账号 203 万,封禁 100 万粉丝以上抖音账号 293 个,封禁 10 万粉丝以上抖音账号 4638 个,封禁涉嫌黑产带货抖音账号 17089 个。

Tiktok tiktok tiktok tiktok tiktok 2 million 30 thousand, banned by 1 million, had banned over 1 million fans and 293 voice accounts. The banned fans were over 4638 fans, and banned 17089 suspected accounts of black goods and goods.

2020 年 1 月 8 日,火山小视频和抖音正式宣布品牌整合升级,火山小视频更名为抖音火山版,并启用全新图标。

Volcano tiktok tiktok volcano was officially announced in January 8, 2020. The small video was renamed the jitter volcano version and the new icon was launched.

产生背景

Background

自影像技术诞生以来,全世界范围内最受欢迎的短视频就是音乐短视频(music video)。但是 MV 拍摄困难,能随机对着镜头装模作样演一下的人不少,能随时随地对着镜头说一段唱一段的人不多。

Since the birth of video technology, the most popular short video in the world is music video. But MV shooting is difficult. There are many people who can act on the camera at random. There are few people who can sing to the camera at any time.

Dubsmash 的对嘴表演模式创造性的解决了这个问题,通过音频台词,剧本我都给你写好了,你只要表演,而且音频时长很短不到 10 秒,降低了表达成本,增加了内容趣味,恰巧因为这个低成本内容也变得易扩散。

Dubsmash’s mouth to mouth performance mode creatively solves this problem. I’ve written the script for you through the audio lines. As long as you perform, and the audio duration is less than 10 seconds, the expression cost is reduced and the content interest is increased, just because the low-cost content is also easy to spread.

娱乐的方式有两种:一种是我为你们提供娱乐,一种是你们自己动手,自娱自乐。Dubsmash 是天生的 PGC(歌曲)+ UGC(视频)。

There are two ways of entertainment: one is that I provide entertainment for you; the other is that you do it yourself and entertain yourself. Dubsmash is a natural PGC (song) + UGC (video).

musical.ly、小咖秀、抖音,都是 Dubsmash 的中国学徒。

China’s apprentices of musical.ly, tiktok and jitter are Dubsmash’s apprentices.

发展历程

development history

抖音于 2016 年 9 月上线,一直磨刀磨到 2017 年春节后可能感觉跑通了才大举压上资源,产品优秀的数据表现又让头条很快决定将各种流量明星 BD 推广资源全力导向这个可以提升公司品相的新项目。抖音很快成为头条战略级产品。当然,头条最核心的算法优势也用到了抖音上,一开始就在产品层面加入算法推荐模型保证内容分发效率。

In September 2016, the chattering began on September 2016, and it was always worn to the tiktok after the Spring Festival in 2017. The excellent performance of the data made the headlines decide to promote the new projects that can enhance the company’s quality. Jitter quickly became a tiktok strategic product. Of course, the tiktok’s core algorithm strength is also used in the jitter. From the beginning, the algorithm recommendation model is added to the product level to ensure the efficiency of content distribution.

抖音的名字也改的很及时,如果还叫 A.me 可能大家都还不知道这是啥东西,直接把自己定位成年轻人的音乐短视频社区就清楚多了。

The name of the shaking is also changed in a timely manner. If tiktok is called A.me, maybe you still don’t know what this is, and you can directly position yourself as a young music short video community.

切点和路径这块,除了以工具属性为核心,抖音干得最漂亮的应该就是联络直播平台家族公会(2014 年快手异军突起时也是收割了大批 YY 的头部主播),从美拍批量导入 KOL 和承接头条的明星资源,做以 KOL 为核心的粉丝传播吧。娱乐属性和娱乐 IP 结合这块,尽管还没怎么做,后续倒是比较容易展开。

Tiktok and path a new force suddenly rises. The most beautiful thing is to connect the live broadcast platform Family Association (the 2014 Kwai Fu sprout when it suddenly sprung up, and also to harvest a large number of YY’s head anchors). From the us to shoot the KOL and take the headlines star resources, and do the fans spread with KOL as the core. The combination of entertainment attributes and entertainment IP is relatively easy to carry out in the future, although it has not yet been done.

在抖音上线初期,曾被外界质疑抄袭 Musical.ly。抖音的界面、功能来看,两者 UI 设计非常相似,都是短视频社交软件,都定位年轻人群体。

In the early stage of the trembling sound, it was questioned by tiktok Musical.ly. The interface and function of shaking are very similar tiktok UI design. They are all short video social software, which are positioning young people.

2017 年 11 月 10 日,“今日头条”10 亿美元收购北美音乐短视频社交平台 Musical.ly,与抖音合并。

In November 10, 2017, the “tiktok” $1 billion acquisition of Musical.ly, a short video social networking platform in North America, was combined with the jitter.

2018 年 4 月 10 日,今日头条旗下短视频平台抖音表示,抖音正式上线反沉迷系统。据介绍,第一期上线的反沉迷系统,主要包括两部分:一是时间提示功能,当用户连续使用 90 分钟后,正在播放的短视频上会出现一行文字,提醒用户注意时间;二是时间锁功能,由用户设定密码开启,一旦单日使用时长累计达到 2 小时,系统将自动锁定,用户需要重新输入密码才能继续使用。

Tiktok’s tiktok’s short video platform shook its voice on April 10, 2018, and the voice was officially launched to reverse the addiction system. According to reports, the first phase of the online anti addiction system mainly includes two parts: one is the time prompt function, when the user continuously uses 90 minutes, a line of text will appear on the short video being played to remind the user to pay attention to the time; the other is the time lock function, which is opened by the user’s password setting, once the single day’s use time reaches 2 in total Hours, the system will automatically lock, and the user needs to re-enter the password to continue to use.

2018 年 4 月 11 日,抖音表示即日起,抖音将对系统进行全面升级,期间直播功能与评论功能暂时停止使用,升级完毕后会再次开通。同日,被暂停短视频外链直接播放功能。

In April 11, 2018 tiktok tiktok will be upgraded to the whole system. During the period, the live function and comment function will be temporarily suspended and the upgrade will be completed once again. On the same day, the function of playing short video directly outside the chain was suspended.

2018 年 5 月 6 日,抖音邀请社会各界、广大用户代表和专家学者,面对面地研讨拟订《抖音社区公约》。

In May 6, 2018 tiktok invited representatives from all walks of life, users and experts to discuss the TikTok convention.

2018 年 5 月 30 日,国资委新闻中心正式入驻抖音开设账号“国资小新”,并发布第一支视频,国资委新闻中心主任毛一翔亲自出镜“严肃卖萌”。

In May 30, 2018 TikTok News Center officially entered the “vibrant voice” account, “state owned small new”, and released the first video. Mao Yixiang, director of the SASAC’s news center, appeared in person to “sell adorable seriously.”

2018 年 6 月,国资委新闻中心携中央企业媒体联盟与抖音签署战略合作,首批 25 家央企集体入驻抖音,包括中国核电、航天科工、航空工业等,昔日人们印象中高冷的央企,正在借助新的传播形式寻求改变。此前,七大博物馆、北京市公安局反恐怖、特警总队和共青团中央等机构也开始入驻抖音等短视频平台。除了娱乐、搞笑、秀“颜值”、秀舞技,不少传播社会主义核心价值观的内容开始在短视频平台上流行起来。

China TikTok News Center signed strategic cooperation with the central enterprises’ Media Alliance in June 2018, and the first batch of 25 central enterprises collectively settled in the tiktok, including China’s nuclear power, aerospace science and technology, aviation industry, etc., and the central enterprises that were previously thought to be highly cold are seeking new changes with the help of new forms of communication. Previously, seven museums, Beijing Public Security Bureau, anti terrorist, special police corps and Communist Youth League tiktok and other institutions also began to enter the short video platform such as jitter. In addition to entertainment, funny, show “beauty” and show dancing skills, many contents of spreading socialist core values began to be popular on short video platforms.

2018 年 7 月 18 日消息,抖音即将于下周上线官方推广任务接单平台星图平台。星图平台与微博微任务以及快手快接单功能类似,主打功能都是为品牌和达人提供广告任务撮合服务并从中收取分成或附加费用。本周,抖音已经通过竞标选出了 4 家机构作为星图平台首批官方服务商。

On July 18, 2018, the tiktok will be launched next week on the official promotion mission platform. The star map platform is similar to micro-blog micro task and quick master quick access function. The main function is to provide advertising and task matching services for brands and Kwai tman, and to collect or add fees to them. This week, the tiktok has already selected 4 agencies as the first official service providers of the star chart platform.

2018 年 7 月 26 日,抖音宣布启动“向日葵计划”,将在审核、产品、内容等多个层面推出 10 项措施,助力未成年人的健康成长。

In July 26, 2018, tiktok announced the launch of sunflower project, which will launch 10 measures at various levels including audit, product and content to help the healthy growth of minors.

2019 年 9 月 27 日电 为庆祝中华人民共和国成立 70 周年,新华网联合抖音发起主题为“我为祖国骄傲”的话题互动活动,活动于今日在抖音客户端上线。

September 2019 27 xinhuanet.com tiktok, the 70th anniversary tiktok of People’s Republic of China, launched the theme of “I am proud of the motherland”.

2019 年 10 月 31 日,据《晚点 LatePost》报道,抖音国际国内负责人发生了变化,张楠负责抖音国内,朱骏负责抖音国际产品 TikTok,并直接向张一鸣汇报。

In October 31, 2019 tiktok tiktok was reported to have changed internationally and domestically, according to “LatePost”. Zhang Nan was in charge of the domestic shaking, and Zhu Jun was responsible for TikTok, and reported it to Zhang Yiming tiktok.

2020 年 1 月 8 日消息,火山小视频和抖音正式宣布品牌整合升级,火山小视频更名为抖音火山版,并启用全新图标。

Tiktok volcano tiktok volcano announced the news of January 8, 2020. The small video and the jitter of the volcano officially announced the integration and upgrading of the brand. The small video of the volcano was renamed the “jitter” version and the new icon was opened.

主要功能

major function

抖音 App 是一款社交类的软件,通过抖音短视频 App 你可以分享你的生活,同时也可以在这里认识到更多朋友,了解各种奇闻趣事。

Tiktok App is a social tiktok. You can share your life by shaking short video App, and you can also recognize more friends and know all kinds of strange things here.

抖音实质上是一个专注年轻人的音乐短视频社区,用户可以选择歌曲,配以短视频,形成自己的作品。它与小咖秀类似,但不同的是,抖音用户可以通过视频拍摄快慢、视频编辑、特效(反复、闪一下、慢镜头)等技术让视频更具创造性,而不是简单的对嘴型。

Tiktok is essentially a music short video community that focuses on young people. Users can choose songs and match short videos to form their own works. It is similar to the little coffee show, but the difference is that users can make video more creative by video tiktok, video editing, special effects (repetition, flash, slow motion) and so on, rather than simply to mouth.

抖音平台一般都是年轻用户,配乐以电音、舞曲为主,视频分为两派:舞蹈派、创意派,共同的特点是都很有节奏感。也有少数放着抒情音乐展示咖啡拉花技巧的用户,成了抖音圈的一股清流。

The platform is usually young, tiktok is mainly composed of electric music and dance. Video is divided into two schools: dance and creative school, and the common characteristics are rhythmic feeling. There are also a few users who show lyrical music to show the skills of coffee pulling, which becomes a tiktok of the voice coil.

品牌荣誉

Brand honor

2019 年 12 月 12 日,《汇桔网·2019 胡润品牌榜》发布,抖音以 500 亿元品牌价值排名第 36;“2019 胡润最具价值民营品牌”第 16 位,上榜 2019 影视传媒品牌价值全国排名第 1。

In December 12, 2019, the “Hui Ju net 2019 Hurun brand list” released, the trembling sound ranked thirty-sixth in 50 billion yuan brand value, and the 2019 “Hurun most valuable private brand” sixteenth, the 2019 place in the tiktok media brand ranked first.

2019 年 12 月 12 日,《汇桔网·2019 胡润品牌榜》发布,抖音以 285%的涨幅比例上榜十大增长领先品牌,第二名。

In December 12, 2019, the “Hui orange net 2019 Hurun brand list” released, the trembling sound was 285% leading to the ten largest growth tiktok and second.

2019 年 12 月 15 日,抖音获 2019 中国品牌强国盛典十大年度新锐品牌。

In December 15, 2019, China’s tiktok was awarded the 2019 brand new year’s ten brand.

影响评价

Impact assessment

抖音的玩法并不能说完完全全是新的,但这款音乐短视频产品风头正劲:日均 VV(视频播放量)过亿,各路明星网红纷纷转发,甚至酷我音乐等在线音乐软件上已经出现了抖音热歌榜,抖音 DAU 已在数百万量级。

Tiktok tiktok is not entirely new, but this short video product is the most popular: VV per day (video playback) over 100 million, and all star networks tiktok has been forwarded. Even the cool music and other online music software has already appeared in the hot music list, and DAU has been in millions of magnitude.

净网行动

Net action

2018 年 3 月 1 日至 3 月 31 日,抖音平台累计清理 27231 条视频,8921 个音频,89 个挑战,永久封禁 15234 个账号。

From March 1, 2018 to March 31st, the tiktok platform cleared 27231 videos, 8921 audio, 89 challenges, and permanently banned 15234 accounts.

2018 年 4 月,针对“抖音”短视频平台涉嫌发布售假视频的舆情报道,北京市工商局海淀分局及时对该平台经营主体北京微播视界科技有限公司进行约谈。约谈会上,企业负责人反馈了调查情况,表示针对平台涉嫌违规内容已采取删除、封禁措施。已查删视频 805 个,封禁账号 677 个,添加违禁关键词 67 组。

Industrial and commercial bureau of Beijing Haidian branch of Beijing City micro tiktok limited interviewed Beijing’s Micro Broadcasting Technology Co., Ltd. on the basis of the public opinion report of suspected video selling platform. At the interview meeting, the person in charge of the enterprise fed back the investigation, saying that measures had been taken to delete and ban the suspected illegal contents of the platform. 805 videos, 677 banned accounts and 67 groups of banned keywords have been deleted.

2018 年 7 月 1 日至 7 月 31 日,抖音平台累计清理 36323 条视频,8463 个音频,252 个挑战,永久封禁 39361 个账号。抖音发布对违规账号及内容的处罚通告。抖音表示,为倡导美好、正向的社区氛围,打造健康、有价值的平台,抖音平台持续打击违规账号及内容。

From July 1, 2018 to July 31st, the tiktok platform cleared 36323 videos, 8463 audio, 252 challenges, and permanently banned 39361 accounts. Tiktok releases penalties for illegal accounts and contents. Tiktok tiktok says that in order to advocate a good and positive community atmosphere, create a healthy and valuable platform, and the platform will continue to crack down on illegal accounts and content.

2018 年 8 月 10 日,抖音通过其官方头条号发布《抖音对违规账号及内容的处罚通告|2018 年 8 月》,通告称,2018 年 7 月 1 日至 7 月 31 日,抖音平台累计清理 36323 条视频,8463 个音频,252 个挑战,永久封禁 39361 个账号。通告介绍,抖音平台积极响应国家版权局与国家网信办、工信部、公安部等关于“剑网 2018”专项行动号召,开展了严厉的打击侵权、盗版工作,7 月共下架版权相关视频 5043 个,音频 1269 个,永久封禁严重侵权用户 1743 个。

Tiktok released its tiktok notice on the illegal accounts and contents in August of |2018, August 10, 2018, announcements that the July 1, 2018 tiktok cumulative video of the 36323 platform, 8463 audio, 252 challenges, and permanent banned 39361 accounts. The circular said that the platform was actively responding to the call of the State Copyright Bureau and the national network office, the Ministry of industry and information, the Ministry of public security and other special operations on “sword net 2018”. It launched a severe crackdown on piracy and piracy. In July, 5043 copyright related videos were distributed, 1269 audio were issued, and 1743 tiktok users were permanently banned.

2019 年 8 月中旬,抖音已经累计策略打压高危账号 1.6 万余个,精准拦截预警超过 35 万次。在最近发布的《抖音对作弊、违规账号及内容的处罚通告》中,抖音官方表示 2019 年 7 月份平台永久封禁涉嫌诈骗账号累计 2048 个。

In mid August 2019, the strategy of shaking has accumulated more than 1.6 tiktok accounts, and more than 350 thousand interception warning has been made. In the tiktok tiktok announcement recently released, the official said that in July 2019, the platform was permanently banned and the total number of suspected fraud accounts was 2048.

2020 年 1 月 6 日,字节跳动安全中心公布了打击黑产专项行动“啄木鸟 2019”的打击成果。截止 12 月 31 日,“啄木鸟 2019”专项打击行动中,封禁涉嫌刷量作弊的违规抖音账号 203 万,封禁 100 万粉丝以上抖音账号 293 个,封禁 10 万粉丝以上抖音账号 4638 个,封禁涉嫌黑产带货抖音账号 17089 个。

On January 6, 2020, the byte beat Safety Center released the results of the special action “woodpecker 2019”. Tiktok tiktok tiktok was banned in December 31st as a special strike action in the “woodpecker 2019” special tiktok 2 million 30 thousand. 1 million fans were banned and 293 were banned. The number of fans who were banned from 100 thousand fans or more was 4638, and the banned products were 17089.

相关事件

Related events

2018 年 7 月 3 日,因内容存不良影响,抖音海外版 Tik Tok 在印尼被封禁。

In July 3, 2018, tiktok Tik Tok was banned in Indonesia due to its adverse impact on content.

2018 年 4 月 22 日,一位佩戴红领巾的成年人对着路人唱着怪异的歌曲。这位名叫“摇滚红领巾 大岭”的网络主播其粉丝达到百万之多。他将自己佩戴红领巾当街截停女生搭讪,搞笑、骚扰、扮丑等行为上传到短视频网站上,博取噱头,赢取流量。

On April 22, 2018, an adult wearing a red scarf sang a strange song to passers-by. The online anchor named “rock red scarf” has millions of fans. He will wear a red scarf when the street stop girls chat, funny, harassment, clowning and other behaviors uploaded to the short video website, to win gimmicks, to win traffic.

2018 年 6 月 6 日,微博网友发博文称,在抖音的搜索引擎广告推广中借“邱少云,被火烧的笑话”进行推广。今日头条对此表示,就搜索引擎广告投放中出现对英烈不敬的内容,向公众和英烈遗属诚

In June 6, 2018, micro-blog netizens posted a blog saying that they were promoting Qiu Shaoyun’s “fire joke” in the tiktok search engine advertising promotion. Today’s headline said that it was sincere to the public and the bereaved families about the disrespectful content in search engine advertising


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