Competitive ranking is to spend money, need to give search engine fee, according to the click fee, once the fee paid is used up, then your ranking is not. Natural ranking is free, but we need to use SEO technology for content and operation.
1、竞价排名是要花钱的，需要给搜索引擎费用，按照点击收费，一旦所交的费用用完了，那么你的排名也就没有了。自然排名是免费的，但是需要我们利用 seo 技术做。
1. Competitive ranking is to spend money, need to give search engine fees, according to the click fees, once the fees paid are used up, then your ranking is not. Natural ranking is free, but we need to use SEO technology.
Comparison: as long as the money paid is used up, the ranking will disappear. As long as you keep optimizing, you only need to pay for space, domain name and optimization cost, which is lower than the cost of competitive ranking.
2. Competitive ranking has a quick effect. Generally speaking, as long as you pay money, you will be able to arrange the ranking position quickly, and the position can be chosen.
The natural ranking is relatively slow, and it has no effect at the beginning. Generally, it takes one to six months to have the ranking slowly. After having the ranking, we need to continue to optimize to improve the ranking. But once the ranking is raised, the follow-up work is to simply send out the chain and update the articles every day, which is very easy.
3. Generally, large websites, large companies or companies with profiteering products will choose to bid, because the results are very fast, although there is a lot of investment, but still can guarantee profits.
一般小型的公司或者我们个人的网站，都会选择自然排名，只要我们拥有 seo 技术，优化得当，就能让网站有着很好的排名。
Generally, small companies or our personal websites will choose natural ranking. As long as we have SEO technology and optimize it properly, we can make the website have a good ranking.
Summary: competitive ranking and natural ranking have their own advantages and disadvantages. We can choose the corresponding ranking method according to our own situation. Competitive ranking and natural ranking can work together to create greater value for enterprises.