汉英对照:
Chinese-English Translation:
竞价排名是要花钱的，需要给搜索引擎费用，按照点击收费，一旦所交的费用用完了，那么你的排名也就没有了。自然排名是免费的，但是需要我们利用seo技术做内容和运营。
Competitive ranking is to spend money, need to give search engine fee, according to the click fee, once the fee paid is used up, then your ranking is not. Natural ranking is free, but we need to use SEO technology for content and operation.
1、竞价排名是要花钱的，需要给搜索引擎费用，按照点击收费，一旦所交的费用用完了，那么你的排名也就没有了。自然排名是免费的，但是需要我们利用 seo 技术做。
1. Competitive ranking is to spend money, need to give search engine fees, according to the click fees, once the fees paid are used up, then your ranking is not. Natural ranking is free, but we need to use SEO technology.
比较：做竞价排名，投资是源源不断的，只要所交的钱用完了，排名就会消失；而自然排名是长久的，只要你保持优化的情况下，只需要支付空间和域名的费用、优化的费用，相比起竞价排名成本较低。
Comparison: as long as the money paid is used up, the ranking will disappear. As long as you keep optimizing, you only need to pay for space, domain name and optimization cost, which is lower than the cost of competitive ranking.
2、竞价排名见效快，一般来说，只要你交了钱，很快就能给你安排排名的位置，而且位置还是可以选择说的。
2. Competitive ranking has a quick effect. Generally speaking, as long as you pay money, you will be able to arrange the ranking position quickly, and the position can be chosen.
自然排名比较慢，最开始是没有效果的，一般需要一到六个月才能慢慢的有排名，有了排名后还要继续优化，才能提升排名。但是一旦排名提了上去，后续工作就是每天简单的发发外链、更新更新文章就好，非常的轻松。
The natural ranking is relatively slow, and it has no effect at the beginning. Generally, it takes one to six months to have the ranking slowly. After having the ranking, we need to continue to optimize to improve the ranking. But once the ranking is raised, the follow-up work is to simply send out the chain and update the articles every day, which is very easy.
3、一般大型的网站、大型的公司或者有着暴利产品的公司都会选择竞价，因为见效非常快，虽然投入多，但是依然可以保证利润。
3. Generally, large websites, large companies or companies with profiteering products will choose to bid, because the results are very fast, although there is a lot of investment, but still can guarantee profits.
一般小型的公司或者我们个人的网站，都会选择自然排名，只要我们拥有 seo 技术，优化得当，就能让网站有着很好的排名。
Generally, small companies or our personal websites will choose natural ranking. As long as we have SEO technology and optimize it properly, we can make the website have a good ranking.
总结：竞价排名与自然排名，各有各的优势、也各有各的缺点，我们可以根据自己的情况而选择相应的排名方式。竞价排名和自然排名可以双管齐下，为企业创造更大的价值。
Summary: competitive ranking and natural ranking have their own advantages and disadvantages. We can choose the corresponding ranking method according to our own situation. Competitive ranking and natural ranking can work together to create greater value for enterprises.
