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【速搜问答】美图魔镜是什么

问答 admin 2个月前 (04-20) 71次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

美图魔镜是美图公司旗下产品,为美妆零售业提供虚拟试妆服务/方案。它帮助整合不同地域用户喜好的实时数据,并为商家提供对应的产品推荐。美图魔镜成为公司线上到线下新零售战略的代表,并将为美妆品牌及零售商带来更富创新性的可能。

Meitu magic mirror is a product of Meitu company, which provides virtual makeup trial service / scheme for beauty retail industry. It helps integrate the real-time data of users’ preferences in different regions, and provides corresponding product recommendations for businesses. Meitu magic mirror has become a representative of the company’s online to offline new retail strategy, and will bring more innovative possibilities for beauty brands and retailers.

美图魔镜是美图公司旗下产品,为美妆零售业提供虚拟试妆服务/方案。它帮助整合不同地域用户喜好的实时数据,并为商家提供对应的产品推荐。美图魔镜成为公司线上到线下新零售战略的代表,并将为美妆品牌及零售商带来更富创新性的可能。

Meitu magic mirror is a product of Meitu company, which provides virtual makeup trial service / scheme for beauty retail industry. It helps integrate the real-time data of users’ preferences in different regions, and provides corresponding product recommendations for businesses. Meitu magic mirror has become a representative of the company’s online to offline new retail strategy, and will bring more innovative possibilities for beauty brands and retailers.

美图魔镜团队,是美图公司致力于智能虚拟试妆测肤软硬件开发、创造的团队。美图魔镜团队涵盖不同领域的专业人才,旗下产品包括美图魔镜、专业测肤仪、美妆相机 APP 等。

Meitu magic mirror team is a team that Meitu company devotes itself to the development and creation of intelligent virtual skin testing software and hardware. Meitu magic mirror team covers professionals in different fields. Its products include Meitu magic mirror, professional skin detector, beauty camera App, etc.

产品特色

Product features

2018 年 9 月,美图联合中高端美妆零售商丝芙兰推出美图魔镜。在概念店,消费者站在美图魔镜前,就可以实现口红试色等虚拟上妆服务。美图魔镜提供的不只是试妆服务,更有用户运营服务。美图曾在 2019 年半年报中表示,美图魔镜在部分美妆零售店推出,帮助融合不同地域用户喜好的实时数据,为商家提供更精确的产品推荐。

In September 2018, Meitu launched Meitu magic mirror jointly with Sephora, a middle and high-end beauty retailer. In the concept store, consumers stand in front of the magic mirror of Meitu, can realize virtual makeup services such as lipstick color test. Meitu magic mirror provides not only makeup testing service, but also user operation service. In the 2019 half year report, Meitu magic mirror was launched in some beauty retail stores to help integrate the real-time data of users’ preferences in different regions and provide more accurate product recommendations for businesses.

品牌合作

Brand cooperation

2018 年 12 月 12 日,由美图公司推出的“美图魔镜”亮相 GivenchyBeauty 全球首家精品店。Givenchy 美图魔镜 2.0 版本将利用美图专业 AR 技术为用户提供精准试妆体验,根据用户五官特色进行智能推荐,帮助用户找到适合的妆容,支持包括唇妆、底妆、腮红、眉、眼影、眼线、睫毛膏等组合。

On December 12, 2018, “Meitu magic mirror” launched by Meitu company appeared in givenchybeauty’s first boutique in the world. The Givenchy version of the magic mirror 2 version will use the AR technology of beauty chart to provide users with accurate test makeup experience, and make intelligent recommendation according to the features of users’ facial features, so as to help users find suitable makeup and support, including lip makeup, makeup, blush, eyebrow, eye shadow, Eyeliner and mascara.

2019 年,美图魔镜与 DFS Group 扩大了合作类目,升级了技术,新增了 3D 太阳镜试戴、五官分析。除了妆容推荐,也可以根据脸型来推荐合适的太阳镜。

In 2019, metu magic mirror and DFS group expanded cooperation categories, upgraded technology, and added 3D Sunglasses trial wear and facial features analysis. In addition to the recommended makeup, you can also recommend appropriate Sunglasses according to the face shape.

美图公司

Metu

美图公司成立以来,一直坚持用移动互联网软硬件产品服务“变美”这一人类古老需求,被业内称为“美图模式”。在巨头鼎立、创业公司抱团取暖的移动互联网市场中,“美图模式”的坚持令美图公司依然保持强劲上升势头:一方面移动端用户持续有力增长;另一方面积极拓展国际化版图,硬件业务也步入正轨,得到了业界的普遍认可。

Since its establishment, Meitu has been insisting on the ancient human demand of “changing beauty” by using mobile Internet software and hardware products, which is called “Meitu mode” in the industry. In the mobile Internet market where giants are in full swing and startups are huddled together to keep warm, the persistence of “Meitu mode” keeps Meitu company in a strong upward momentum: on the one hand, the mobile end users continue to grow vigorously; on the other hand, it actively expands the international territory, and the hardware business is on the right track, which has been generally recognized by the industry.


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