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【速搜问答】如何获取商业情报

问答 admin 1个月前 (06-24) 38次浏览 已收录 0个评论

汉英对照:
Chinese-English Translation:

搜集商业情报的办法有很多,最省事的办法就是找调查公司,这种办法需要消耗大量财力,而且结果不一定可靠。 第二种方法是使用情报系统,比如“跨境商情”多语情报系统,就可以根据自己的需求在系统中输入想了解的情报,系统自动检索并筛选出合格的信息。

There are many ways to collect business intelligence. The most convenient way is to find an investigation company. This method requires a lot of financial resources, and the results are not necessarily reliable. The second method is to use the information system, such as the “cross border business information” multilingual information system. You can input the information you want to know in the system according to your own needs, and the system will automatically retrieve and screen out the qualified information.

搜集商业情报的办法有很多,最省事的办法就是找调查公司,这种办法需要消耗大量财力,而且结果不一定可靠。 第二种方法是使用情报系统,比如“跨境商情”多语情报系统,就可以根据自己的需求在系统中输入想了解的情报,系统自动检索并筛选出合格的信息。这种方式比较经济,而且结果非常可靠。

There are many ways to collect business intelligence. The most convenient way is to find an investigation company. This method requires a lot of financial resources, and the results are not necessarily reliable. The second method is to use the information system, such as the “cross border business information” multilingual information system. You can input the information you want to know in the system according to your own needs, and the system will automatically retrieve and screen out the qualified information. This method is more economical, and the results are very reliable.

对于一家企业而言,在不断发展与壮大的过程中,商业情报信息至关重要。鉴于此,下面小编为大家分享了一份企业获取商业情报的解决方案,可供参考:

For an enterprise, in the process of continuous development and growth, business intelligence information is very important. In view of this, the following editor shares a solution for enterprises to obtain business intelligence for reference:

1.行业动态实时监测

1. Real time monitoring of industry dynamics

通过借助像识微商情这样的网络舆情系统的行业监测功能,可实现对企业所处行业在互联网上相关的最新产业动态、行业法规、发展政策等情报信息的实时监测,囊括企业所关注的知识产权风险、招投标信息、行业重大事件、用户需求、供应链信息等内容,助力企业实现业务创新。

With the help of the industry monitoring function of the network public opinion system such as Zhiwei business intelligence, it can realize the real-time monitoring of the latest industry trends, industry regulations, development policies and other intelligence information related to the enterprise’s industry on the Internet, including the intellectual property risks, bidding information, major industry events, user needs, supply chain information and other contents that the enterprise is concerned about, Help enterprises realize business innovation.

2.竞品动态实时跟踪

2. Real time dynamic tracking of competitive products

通过借助像识微商情这样的网络舆情系统的竞品监测功能,可实现对企业的竞争对手产品、服务、市场等项目情报信息的监测,自动收集整理竞争者信息,建立竞争对手档案库,囊括企业所关注的竞争对手网络营销动态、上下游企业信息、与竞争对手之间的网络声量进行对比分析数据等,助力企业做好竞品分析工作,为做出正确的营销战略规划提供参考。

By virtue of the competitive product monitoring function of network public opinion system such as micro business intelligence, it can realize the monitoring of competitor’s product, service, market and other project intelligence information, automatically collect and sort out competitor’s information, establish competitor’s archives, including the competitor’s network marketing trends, upstream and downstream enterprise information, etc It can help enterprises to do a good job in the analysis of competitive products and provide a reference for making the correct marketing strategic planning.

3.全网络全平台收集

3. All network and all platform collection

通过借助像识微商情这样的网络舆情系统的全网舆情监测功能,可实现对全网信息的实时监测与采集,帮助企业了解和跟踪政治、经济、社会自然、技术等外部环境动态变化,自动过滤重复信息,自动识别重点情报信息,并提供市场预警,在企业对市场环境进行分析时起到市场的导向作用和商品营销的警示作用,从而辅助企业决策。

With the help of the whole network public opinion monitoring function of the network public opinion system such as micro business intelligence, it can realize the real-time monitoring and collection of the whole network information, help enterprises understand and track the dynamic changes of external environment such as politics, economy, society, nature and technology, automatically filter duplicate information, automatically identify key intelligence information, and provide market early warning, When the enterprise analyzes the market environment, it plays the guiding role of the market and the warning role of commodity marketing, so as to assist the enterprise decision-making.

网络竞争情报是指基于互联网的有关竞争环境、竞争对手和竞争策略方面的信息。与传统的竞争情报相比,网络竞争情报的获取有着很大的不同,其关键在于主观的判断和甄选,再进行进一步的分析和整理得出对企业有价值的竞争情报。

Network Competitive Intelligence refers to the information about competitive environment, competitors and competitive strategies based on the Internet. Compared with the traditional competitive intelligence, the acquisition of network competitive intelligence is very different. The key lies in subjective judgment and selection, and then further analysis and collation to obtain valuable competitive intelligence for enterprises.

一、网络商业情报的特点

1、 Characteristics of network business intelligence

相比于传统的竞争情报,网络信息中的竞争情报有着自己的特点:

Compared with traditional competitive intelligence, competitive intelligence in network information has its own characteristics

1)受众范围广:互联网信息的受众范围遍及全世界,只要有网络的地方,都能共享这些信息,地域范围之广是其他类型情报所不能比拟的;

1) Wide range of audience: the audience of Internet information is all over the world. As long as there is a network, the information can be shared, and the geographical range is unmatched by other types of intelligence;

2)信息多样性:网络情报的表现形式各种各样,有生动可观性强的网络广告、也有大量的网络数据报告、文字评论、网络互动平台等;

2) Information diversity: there are various forms of network intelligence, including vivid and observable network advertisements, a large number of network data reports, text reviews, network interactive platforms, etc;

3)及时性:网络信息的发布是不受阻碍的,只要网络流畅,任何信息都能及时获取,其传播速度很快;

3) Timeliness: the release of network information is unimpeded. As long as the network is smooth, any information can be obtained in time, and its propagation speed is very fast;

4)复杂性:网络情报的表现形式多样,而且很多信息都是用户个人的自由言论,难以辨识真伪,可信度较低,不具有权威性,所以复杂程度远胜于其他类型的情报

4) Complexity: network intelligence has various forms of expression, and a lot of information is the user’s personal free speech, difficult to identify the authenticity, low credibility, no authority, so the complexity is far better than other types of intelligence

二、商业情报获取方式

2、 Ways of obtaining business intelligence

搜集商业情报的办法有很多,最省事的办法就是找调查公司,这种办法需要消耗大量财力,而且结果不一定可靠。

There are many ways to collect business intelligence. The most convenient way is to find an investigation company. This method requires a lot of financial resources, and the results are not necessarily reliable.

第二种方法是使用情报系统,比如“跨境商情”多语情报系统,就可以根据自己的需求在系统中输入想了解的情报,系统自动检索并筛选出合格的信息。这种方式比较经济,而且结果非常可靠。

The second method is to use the information system, such as the “cross border business information” multilingual information system. You can input the information you want to know in the system according to your own needs, and the system will automatically retrieve and screen out the qualified information. This method is more economical, and the results are very reliable.

第三种方法就是自己亲自调查,如果对方是公司,就派人应聘进去卧底.如果对方是个人,那就找他周围的人了解,他的同事,朋友,亲戚,邻居等.如果调查对象是行业,产业的情况,上网搜集,或者直接找行业协会。

The third method is to investigate in person. If the other party is a company, send someone to apply for undercover. If the other party is an individual, ask the people around him to know about his colleagues, friends, relatives, neighbors, etc. if the investigation object is an industry, the situation of the industry, collect it on the Internet, or go directly to the industry association.


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